How can I investigate the distribution of my competitors?

Distribution of competitors. After deciding to open a store and finding a few store locations that meet the requirements, it is necessary to investigate the store location of the competitor, so as to decide that the store location of the best choice is better. First, investigate the distance between the competitor and the store.

If the competitor is strong and wants to set up another door, you should choose a location far away from the competitor's store; If you think you have enough strength to compete with your competitors, you can open your store next to your competitors so that customers can quickly compare and understand the advantages of your products. Sometimes, the presence of a competing store can also be an effective way to attract customers to your store at the same time as they visit the competing store. Second, investigate the location of the competitor's store.

Understand the geographic location of your competitors and why they are more likely to be visited by customers. Where you should open your own store can be determined by investigating the location of your competitors. Sometimes, through its survey, you can learn some of the living habits of consumers in this area, so as to decide the strategy of opening your own store.

Competitive factors have an important impact on the business strategy of the store market, so it is necessary to comprehensively consider what competition the store will encounter after opening, and they are directly <>

Competition or indirect competition, if the competitor is not investigated clearly and thoroughly, it is better not to open for the time being or to postpone the opening. The purchasing power of customers is limited, and after they spend money on a certain product, they have a special need for a certain period of time. Otherwise, you will not buy the product again.

So research your competitors before opening your store. Look at what kind of store to open and how to run it so that customers can buy their own clothes. The study of competitors is also to examine their current market share:

Find out how many existing business owners there are. Based on this, the market saturation analysis is carried out to assess whether it is suitable to enter the market at this time. If time permits, it is also advisable to investigate potential vendors that may enter in the next few years to determine whether there is still room for growth in the market being entered.

Through the investigation of market share and the number of competing stores, the saturation of the market can be preliminarily determined. The analysis of market saturation is related to many aspects of market development. High saturation market development costs and low profits; The market cost of low saturation is low, but the customer is more unstable Market saturation will also affect the price and difficulty of the store, so in the case of high market share and high market saturation of competitors, it will increase the cost of setting up a store, and it will also make it difficult to operate and manage after opening a store.

If possible, try to avoid setting up shop in such a market. The first step is to investigate the location of the competitor's store and understand the geographical location of the competitor's store. Analyzing why he can have more customers and where his store should be opened can be decided through the location survey of competing stores.

Sometimes, through the investigation of the area, it is possible to learn some of the habits of the residents of the area, and decide on the policy of opening their own stores. <>

An investigation report generally consists of two parts: a title and a body.

a) Title. Titles can be written in two ways. One is the standardized title format, that is, "subject of the document" plus "language", and the basic format is "investigation report on ", "investigation report on ", "investigation", etc.

The other is a free-style title, which includes three types: declarative, question-based, and a combination of main and subtitle.

b) Text. The text is generally divided into three parts: the preface, the main body, and the ending.

1 Introduction. There are several ways to write it: the first is to state the cause or purpose of the investigation, the time and place, the object or scope, the process and method, and the composition of the personnel and other circumstances of the investigation itself, from which the central question or basic conclusion can be derived; The second is to write down the historical background, general development process, current situation, main achievements, outstanding problems and other basic information of the survey object, and then put forward the central question or main viewpoint; The third is to get straight to the point and directly summarize the results of the investigation, such as affirming the practice, pointing out the problem, prompting the impact, and explaining the central content.

The preface plays the role of the finishing touch, and it should be concise and concise, and the topic should be straight to the point.

2 Subject. This is the most important part of the survey report, which details the basic situation, practices, and experiences of the survey and research, as well as the specific understandings, viewpoints, and basic conclusions drawn from the analysis of the materials obtained from the survey and research.

3 Ending. There are also many ways to write at the end, which can put forward ways to solve the problem, countermeasures or suggestions for the next step to improve the work; or summarize the main ideas of the whole text to further deepen the theme; or ask questions that provoke further thought; Or look to the future, give encouragement and call to action.

The analysis of competitors has four main aspects, namely the competitor's future goals, assumptions, current strategies, and potential capabilities.

Knowing oneself and knowing one's opponent is the premise of starting a business, so investigating competitors is an important part of market research. Before opening a store, you should conduct a thorough investigation of your competitors to ensure that you make fewer mistakes and are invincible. Generally speaking, the investigation of competitors can be divided into the following steps:

1.Clarification of the investigation questionsBefore starting the investigation, the investigator must be clear about what the questions are and what the purpose of the investigation is. According to the object to be investigated, the content that needs to be understood should be drawn up, and then the goal of the investigation is determined, so that a reasonable investigation of car leakage can be carried out.

2.After the preliminary situation analysis determines the investigation target, there are often many complicated Li Wei's questions, and these problems need to be reduced. The scope of the survey was narrowed down by cutting out some of the information that was immediately available.

3.Conduct a formal investigationWhen the preliminary information is available, it is necessary to conduct a specific investigation of the competitor through different methods. Before starting to investigate competitors, entrepreneurs must have a rough grasp of the industry as a whole.

The first thing you choose is the industry, and the development trend of the industry and the degree of saturation are all issues that you need to figure out. You can learn from people who are well-versed in the industry and then learn about your competitors through extensive online surveys or by interviewing relevant experts in your industry. When these basic data are collected, it is necessary to analyze the current situation of the industry and check whether the data is wrong with reality.

When sorting out the data, it is necessary to eliminate the wrong information, and then classify and count the remaining industry data to draw conclusions. Entrepreneurs should analyze the data and finally decide whether to open a store, open a store in **, when to open a store, etc. <>

A competitor's product is directly related to the entrepreneur's company's product. Therefore, before opening a business, entrepreneurs must have an understanding of many aspects such as the competitor's product type, product structure and product type, so as to have a reference when determining the product structure and type. The investigation of competitors' products should start from many aspects, such as the other party's flagship products, key products and auxiliary products.

When investigating large shopping malls, the most important thing is to investigate the geographical location. The location of a large shopping mall can sometimes affect your choice of location to open your store. Whether you want to enjoy the shade under the big tree to avoid important competitors, or do you want to use the best advantage to win customers from a certain distance, this should be based on your own situation.

In the vicinity of large shopping malls, the first volume is large enough, but the cost is high and the competition is fierce. The best choice is to open the store on the way to the big shopping mall, which not only ensures the best volume, but also reduces the cost of starting a business. <>