How to effectively obtain information about competitors?

Go undercover, other people's information is so easy to get

There are a few ways that I believe will help you more or less:

2. Big data tools: There are some tools on the market that can query enterprise information, such as Bajie Fire Eye, advantages: the content is authoritative and accurate, and can be subscribed for easy viewing at any time. Cons: Requires **app.

3. Professional: With the increasing development of the Internet, in order to promote development and communication within or between industries, there are often professional majors in the industry or technology in this area; Specifically, you can take a look. Pros:

As more and more businesses start online marketing and campaigns, the Internet has made intelligence gathering easier and more cost-effective. Here are some common ways and channels to get business intelligence about your competitors on the Internet: Press Releases:

There is usually a wealth of information content on the competitor's **, and the first thing worth reading is their press release. The average company's press release is rich in content, and having access to the original material will help you gather "actionable intelligence" from it to draw reliable conclusions. Of course, you can also read some of the reports on the Communal News**.

Market research is an important way to gather intelligence, but it's valuable. A market research report gives you a bird's-eye view of what your business is involved in. Market research is increasingly conducted by professional market research agencies, such as dataquest, which is a leader in the market intelligence industry.

It provides an international network of research, custom consulting, and user analysis focused on quantitative market research, statistical analysis, growth**, and market share rankings for information technology vendors. Research competitors at the fair The unique thing about the fair is not only that the foreign chamber of commerce will come to you, but your competitor is just across the aisle. This is a great opportunity to do first-hand market research and gather information such as **.

Be like a detective and take the time to visit every corner of the show. Bring a camera and notepad and go out and gather as much information as you can. Investigate competitors to find gaps in their products, sales staff, exhibits, promotional materials, customer reviews, and pre-show marketing strategies and their implementation effectiveness.

Of course, it's not that easy to get to know your competitors firsthand at the show, because just like yourself, anyone is very sensitive to them. However, understanding your competitors' intelligence through their customers (and possibly your own) is a very effective strategy. Other ways to gather more information.

Competitor information monitoring solutions2.Browse the industry regularly**.

3.Frequently participate in industry chats, forums, blogs and other social circles, because enterprises generally have a strong sense of confidentiality, and the information disclosed on the official website and other public channels has been specially processed, and the depth is not enough and the timeliness is relatively poor. In social circles, a lot of valuable information can often be obtained from casual small talk.

4.Take advantage of professional competitor monitoring tools. Compared with the above manual monitoring of competitive dynamic methods, this is an active, comprehensive and intelligent competitor information monitoring method, which does not need to rely entirely on manual work, and can achieve comprehensive, all-weather monitoring, whenever competitors have any wind and grass on the network, it can be fully grasped in a timely manner.

Zhida Technology's competitive product monitoring tool is recommendedIt can realize the monitoring of the products, services, markets and other items of industry competitors, and help enterprises obtain the most original data of competitors; It can conduct 24-hour real-time monitoring of competitors, upstream and downstream enterprise information, and help enterprises obtain competitor dynamics in real time; It can realize the comparative analysis of the network volume with competitors, provide enterprises with comprehensive data of competitors' competitive strategy analysis, so as to realize the comparative management analysis of competing products, and provide reference for decision-makers to make correct marketing strategic planning.

Hello dear, glad to answer for you. The first is the choice of the field of competition. We know that there will be many market segments in an industry, and the choice of market segments is to choose their competitors in this segment.

The second is the selection of competitive regions. For a business, it may be one of your main competitors in one area and another in another. Nationwide, another competitor will emerge.

Therefore, enterprises need to pay attention to the multi-level competitor trapping wheel. Selection of competitive targets. Every company has its own vision, which is a kind of expectation for the future.

This expectation determines the goal that the enterprise is striving for. On the way to achieve the goal, there will be many obstacles from competitors, and among these obstacles, the main obstacle is from your competitors.

1. Sue potato market research.

Through market research, you can learn about competitors' products, **, market share, marketing strategies, and more. This information can help you understand the strengths and weaknesses of your competitors, as well as their positioning and trends in the market. You can also conduct competitor analysis through social **, including understanding your competitors' audiences, branding strategies, and more.

Hands are missing. <>2. Industry exhibitions.

Trade shows are a great opportunity to get a first-hand look at competitors' products and technologies. By participating in industry exhibitions, you can learn about the products and technical level of your competitors, observe their display methods and promotional strategies, and have face-to-face communication and communication with your competitors' representatives.

3. User surveys.

User surveys are a great way to get a first-hand look at user needs and market trends. Through user surveys, we can understand the needs and evaluations of users' products and services of competitors, as well as their perception and cognition of competitors' brand images.

Web search is a fast and efficient way to get information and an important way to learn about your competitors. You can enter the name, brand, product and other information of competitors through the search engine, learn about their official****, social**, news reports, etc., as well as observe their market share, evaluation and reputation.

5. Competitive analysis.

Competitive analysis is a direct comparison of oneself with competitors to assess their strengths, weaknesses and competitiveness. Use SWOT analysis to assess your own strengths, weaknesses, opportunities, and threats and those of your competitors. You can also compare market share, product pricing, and brand awareness to gauge your competitive position in the market.

The powerful means of superiority is also the objective basis for formulating marketing strategies.

The content of the competitor's basic information and the channels through which it can be obtained. The basic information of the competitor is to reflect the basic overview of the hotel, and the meeting will be held in a short time.

There is information that has changed significantly. Includes:

The name, appearance, address, height, opening time, type, structure, grade, room type and guest rooms, restaurants, dining tables, etc

The number and area of bars and conference halls, as well as various supporting facilities and services.

The content and access to competitor dynamic information. Competitor dynamic information refers to the flow of customers that will change at any time.

Information that will have a direct impact. It has the characteristics of effectiveness.

Understanding the dynamics of your competitors and taking action is directly related to the number of guests we have. Stay on top of your competitors' dynamic information.

The hotel should grasp two points: to respond to all changes with the same, and to collect and use information against time. Broaden information channels and collect information in an all-round way.

The content of competitors' confidential information and the channels through which it can be obtained. Competitor dynamic information refers to the reluctance of competitors to be published to the public, which can be brought.

Information on actual or potential economic benefits or competitive advantages. Includes:

The hotel's future marketing strategy, financial reports, unique sales channels, internal personnel changes, specific business promotion, ** plan,

Employee bonus distribution and so on.

Confidential information is the most difficult competitive information to obtain, and may be considered through the following channels:

1. Collect information from former or current employees of competitors.

2. Analyze, deduce, and synthesize public information, and process it into confidential information of competitors.

3. Countermeasures for hotels to improve the effectiveness of competitive information.

4. Have your own information center.

5. Strengthen the connection with the international reservation network.

6. Establish a reward mechanism.

7. Hotel decision-makers should enhance the concept of market information.

There is also a more speculative way, that is, in the case of the above three factors, you can vote for your favor, and the questions are all fighting a ** war.

There is no profit in asking questions.

The main ways to collect intelligence information about competitors are:

1. Literature survey method.

Obtain competitor intelligence by collecting information from public publications, grey literature, and confidential literature. There are ways to do this:

1) Inquire and borrow relevant books, periodicals, magazines, newspapers, first-class publications, industry publications, industry yearbooks, research reports and other literature information from public libraries, archives, information centers and other public information service institutions, and extract and copy information about competitors;

2) Obtain competitor information by purchasing and obtaining official and informal publications related to the industry, subscribing to and browsing relevant newspapers, magazines, and industry association publications;

3) By going to the relevant departments to check the public files, the registration information of industrial and commercial enterprises, the performance statements of listed companies, the product introduction of competitors, and the recruitment advertisements of enterprises;

4) Obtain competitor information by purchasing credit investigation reports, industry research reports, competitive intelligence research reports, etc. produced by third-party institutions;

5) Obtain various literature information such as promotional materials, product introductions, advertising materials and other information about competitors by participating in exhibitions, job fairs, seminars, etc.;

6) Obtain competitor intelligence by inquiring about relevant competent authorities (such as market supervision bureaus), financial market statistics, and statutory information disclosure materials;

7) Obtain competitor technology research and development information through patent literature search. These are common methods used by competitor intelligence gathering.

Internet intelligence collection is one of the most convenient and effective ways for competitors to obtain information, Internet information collection is generally the preferred search engine, the use of scientific search strategies, methods and technologies, with the help of various search services provided by the network, from the ocean of information to find valuable information, convenient and fast, and wide coverage, large amount of information. Another important method of cyber intelligence gathering is the use of network databases.

3. Follow-up monitoring method of competitor companies.

Competitors are the most important competitor information, and competitor intelligence information can be obtained by frequently browsing competitor information, in addition, you can also use a variety of information tracking and monitoring software to automatically monitor your competitors.

4. Field investigation and on-site collection method Field investigation and on-site collection are the most important methods of collecting competitive intelligence, and many intelligence information cannot be obtained through open information sources, so special investigations are required for specific intelligence needs. The main survey methods include: on-site investigation, interview, distribution of questionnaires, sample collection, etc.

1. The project can be systematically combined with the strategic planning of the enterprise;

2. Able to provide solutions to specific competitors and problems;

3. Effective management in a more comprehensive system;

4. Improve the effectiveness and efficiency of data management;

5. Provide actionable suggestions; 2. Advantages of engaging in competitive intelligence activities on a project-based basis:

1. The project can be systematically combined with the strategic scale;

2. Investigation of competitors or other intelligence needs is often based on specialized projects, and project-based management is more effective than the management of integrated systems, and data collection efficiency is also higher;

3. In the intelligence analysis stage, it can put forward information and intelligence that can be put into action. 3. Steps to engage in intelligence gathering and analysis:

2. Intelligence collection, obtaining secondary information through the information system, and obtaining first-hand information through direct conversations with competitors, businessmen and customers;

Direct communication with sales, research and development personnel through networking;

3. Analyze data and information. The real world is complex, and intelligence officers are not only responsible for data collection, but also for analyzing the data. Only by providing analytical intelligence can intelligence officers sit down with decision-makers on an equal footing to discuss issues.

1. Many intelligence officers only collect information, and do not analyze the needs of decision-makers or the information collected.

2. Intelligence officers do not provide advice and implementable solutions, which leads to the fact that decision-makers rarely use this information.

3. 80% of the information related to the project already exists within the enterprise or in the interpersonal network, so it is very important to manage the existing interpersonal network and information system.

4. Don't think that the more information, the better, the better way is to focus on a specific project. Enterprise-oriented intelligence efforts should focus on specific projects and specific needs, rather than exhaustive, and specialized intelligence investigations should be aligned with the organization's development goals.

5. Intelligence personnel often engage in intelligence work not from the perspective of decision-making, but from the perspective of collecting information, so that the intelligence analysis report deviates from the real needs of users.