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Is there a preface, it is generally an abstract and a review at home and abroad, and it is recommended to refer to other people's ** structure, sports science progress and other publications.
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The preface of the proposal and the background of the event are completely two different concepts and should not be confused.
Preface - In the preface, the purpose of the advertising plan, the process, the main methods used, and the main content of the plan should be summarized, so that the advertiser can have a general understanding of the ad plan.
Background of the event – The background of the event is equivalent to the market analysis part of the plan, which is said for this event. It should probably include both macro and micro aspects. If it is more detailed, it should include the macroeconomic situation in the region; the political and legal background of the market; the cultural background of the market; market overview and more.
Of course, you can also grasp an overview of several aspects. Because the most important part of the proposal should be the solution part, which is also what advertisers care about the most.
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1. The proposal focuses on the analysis of industry background, channel model, profit distribution, capital budget and return. The focus is on the surface. There are many macro aspects.
3. The plan is rich in content, detailed in data, and the background of the activity focuses on the implementation analysis and summary.
This is my understanding and I hope it can help you.
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In reading, it is best to practice the habit and ability to simply frame a mind map in your mind while reading, which can greatly improve your reading efficiency. Now, I have developed the habit of reading with purpose and focus, which can make me good at discovering key points, new questions, new ideas and new materials in reading, which will not only help improve reading speed, but also improve reading comprehension and memory efficiency. Of course, this needs to be consciously cultivated in your daily reading.
If you don't read efficiently, you can learn how to read quickly. Speed reading is an efficient reading learning method with direct reflection of the eyes and brain, after mastering, when reading articles and materials, you can quickly extract the key points, promote sorting, induction and analysis, and improve the efficiency of comprehension and memory; At the same time, the fast reading speed can also save a lot of time and do other things with ease. Mastering is not something that can be done in one or two sentences, if you want to learn, you can understand it yourself, or refer to the "Elite Speed Reading Memory Training Software", which is mainly to train fast reading, and there is also a "mind map" training, if your reading efficiency is low, you can practice and improve it.
During the reading process and after reading a book, learn to take reading notes. In the process of reading: If you encounter something important, interesting, questionable, etc., you will record it for backup and reference.
Do a good job of annotating readings. That is, to record the reading feelings or perceptions in the reading process, such as your understanding, association, inspiration, etc., of a certain sentence or a certain point of view, you must record it in time. After reading it:
Organize books in the form of knowledge frameworks or mind maps, mainly to refine the important content of books, but also include some understanding and perception in the process of reading. The knowledge framework, specially prepared is a note in the form of a mind map, which has the advantage of being convenient to add new content, when I have relevant new knowledge points and new experiences in the later study or reading, I can add it to promote the connection of knowledge and facilitate mastery and application. For some books, such as the ones that I feel very touched after reading them, I will also write about my reading feelings.
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As the information of the internal communication of the unit, the school newspaper has the role of exchanging information, sharing experience, publicity and agitation, etc., and its preface (publication speech) should focus on the purpose and significance of the newspaper, and it can also be the motivation and background of the newspaper to make an introduction. It has the purpose of retention.
At the end, you leave a message saying that it is a book written by the classmates themselves, then it becomes the preface of the book, which is another article format, and the preface of the book should be a reminder of the main points of the book, the background of the book, the gratitude to the people involved in the work, and the problems that need to be explained. The preface of the book is richer and more natural and relaxed than the words of the school newspaper and magazine, and the words of the newspaper should be concise and concise, and it is best to be catchy to read aloud, so as to attract readers.
Why don't you give it a try?
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