How to improve trust in cosmetics anti counterfeiting traceability system

<> cosmetics anti-counterfeiting traceability system, giving each piece of cosmetics an independent and unique *** (that is, one thing, one code).

Through the implementation of one thing and one code management of cosmetics, the counterfeiting of products is prevented, the product quality can be traced, the authenticity of consumers can be identified, and consumers are prevented from buying fake and inferior products, thereby improving the credibility of consumers to the company's products and establishing their own brand image.

On the market, those who open the unified label of "scanning the code to check the authenticity" on the product packaging, consumers scan the code to query the authenticity of the information, which should be identified by the authenticity information, but the scanning results are the same, the products cannot be distinguished, and there is no authoritative certification platform. If illegal merchants want to copy, they can directly copy two-dimensional **, high imitation and counterfeiting, low cost. In this way, the falsification is high and the cost is low.

In this way, we call it "pseudo-one-thing-one-code".

The real sense of "one thing, one code" is based on the "full scene coding" concept and "logo empowerment" technology of one thing and one code technology to assign a unique ID card to each commodity, and the code carries a large number of authoritative information and product anti-counterfeiting traceability information of brand enterprises, which has the characteristics of uniqueness and authority. We also call it "*** intelligent marketing".

Smart anti-counterfeiting codes are usually used"Cipher"The method, that is, after the consumer buys the product, open the cap or scrape off the coating, can scan ***, as well as the anti-counterfeiting verification code, after scanning the code, the product information, production date, use method, manufacturer and dealer information, etc., if the product is the first verification, the scanning page will prompt in a conspicuous position, "the product is the first time to scan the code" information; And there is an anti-counterfeiting verification location on the page, enter the anti-counterfeiting verification code, you can immediately verify whether the product is **. For multiple scans of the code, the page will display the time of the first scan of the product, and this is the first time to scan the code.

Intelligent anti-counterfeiting***, after scanning the code, you can also display the qualifications of cosmetics companies, company addresses, product details, cosmetics ingredient composition, cosmetics use, as well as brand display, one-click purchase, points exchange and other functions.

The regular product anti-counterfeiting traceability code will prompt the user to the name and ** of the anti-counterfeiting traceability query platform of the product, giving the majority of consumers the correct guidance. It not only does product anti-counterfeiting traceability, but also does product promotion and user interaction, one code is multi-functional, value-added and efficient, and the brand value is doubled.

Traceability network provides professional anti-counterfeiting traceability system for cosmetics and other products, and provides enterprises and products with a full range of traceability solutions for the whole industry chain.

Different system functions will also be different, such as the anti-counterfeiting traceability system of Kuaiding, an anti-counterfeiting system based on one-thing-one-code technology, which can not only complete the anti-counterfeiting traceability of products, but also collect consumer big data with anti-counterfeiting as the interface, and make suggestions for enterprise product upgrading and product marketing.

In addition, there are functions such as warehousing and logistics management, online QR code scanning marketing activities and product installation and after-sales.

For different products, the part that naturally needs anti-counterfeiting is different, and anti-counterfeiting traceability is to add an anti-counterfeiting label to the product. The use of anti-counterfeiting labels can also be a good management of the goods, adding a barcode number to the goods, and each product has its own number when managing the goods. This is the principle of anti-counterfeiting traceability, which can be applied to any industry, such as anti-counterfeiting traceability of agricultural products, and Anonymous Technology Group may be able to help you.

When using anti-counterfeiting labels, it is a good way to improve the grade of the product, give consumers a safety guarantee, and consumers can buy the products they want with more confidence when they buy.

1.Enhance the credibility of the product Consumers can not verify the anti-counterfeiting information, resulting in consumers' trust in the product has not been able to improve, anti-counterfeiting verification is popular, simple and convenient, without consumers to bear any costs, and the anti-counterfeiting verification rate has been improved. The traceability function makes consumers more assured, and has a deeper understanding of the product, and enhances the trust in the product brand.

2.To protect brand interests, many counterfeiters take advantage of the fact that the product does not have an anti-counterfeiting label, or the anti-counterfeiting label is easy to copy, resulting in the rampant counterfeit and shoddy products in the market, and the reputation of the counterfeit brand is damaged, resulting in a decline in product sales and huge economic losses. Good product quality is the foundation for establishing a corporate brand, and the first-class anti-counterfeiting traceability function plays a role in escorting the corporate brand and helping the corporate brand lay a solid foundation.

Cosmetics products can be used Dongyu anti-counterfeiting corresponding code anti-channeling solution, the corresponding code is the anti-counterfeiting code and anti-channeling barcode into a corresponding relationship, through the anti-channeling barcode can find the corresponding anti-counterfeiting code, through the anti-counterfeiting code can also find the corresponding anti-channeling barcode. Hope it helps.

Food, health products, cosmetics, etc. will be used.

The traceability system can trace the information of superiors and subordinates. When there is a safety problem in a certain food, the enterprise can find the problem link through the traceability system, and quickly freeze and recall the problematic product to minimize the damage. Wuxi 4.0 Internet of Things anti-counterfeiting traceability system in the sales terminal link:

The whole process of anti-counterfeiting, traceability marketing, improve the trust of users, and ensure the value of products.

Put an end to counterfeit and shoddy products, and standardize market order.

1. Traceability anti-counterfeiting function to eliminate counterfeit products, counterfeit products, and shoddy uncivilized business practices.

2. The digital application of the traceability system can completely collect every link of the product from production and processing to the hands of the seller, and the enterprise can monitor and manage each link through the system to reduce the management cost of the enterprise.

The traceability system can complete the search and tracking of information management throughout the life cycle of each product at any time by assigning ID numbers to individual products, collecting and identifying equipment to complete data collection and tracking of raw materials, merchants, production, warehousing, logistics, sales, shopping, core inspection and consumption of products.

1.Nowadays, the level of consumers is also constantly improving, especially people's travel methods, lifestyles and eating habits are constantly changing, especially now that people are consuming more and more online shopping, fake goods are also constantly eroding the market, but also endangering the health of many consumers. Therefore, more and more consumers pay more attention to anti-counterfeiting, and enterprises are also because of the first-class anti-counterfeiting traceability, which helps the rapid development of corporate brands.

And today, let's take a look at the importance of anti-counterfeiting traceability technology to the market.

2.It has developed into the core symbol of information exchange, an important technical means for the accurate management of goods and an important carrier for information dissemination, an important information infrastructure of the "Internet", and an important part of the national information security strategy system. Strengthen and improve market supervision, establish a product information traceability system, use the Internet of Things, radio frequency identification and other information technology, establish a product quality traceability system, and form an information chain that can be checked, traced, and held accountable, so as to facilitate the supervision of regulatory departments and the public to inquire.

3.It is not difficult to see that in fact, anti-counterfeiting traceability has always been one of the important protection bases for consumers to judge the authenticity of products, and it is also a solution accepted by most enterprises. The function of establishing one thing and one code is to protect and prevent counterfeiting of products.

4.The use of anti-counterfeiting traceability system is not only conducive to the promotion of the brand, but also allows consumers to have a sense of trust in the corporate brand, but also helps to build a bridge of communication between enterprises and consumers, and can also establish effective supervision and management of enterprise products in the market. Only by working with consumers can we effectively solve the problem of counterfeiting and shoddy products and establish a market environment for safe consumers.

The product anti-counterfeiting traceability system generally refers to the anti-counterfeiting traceability management system of the product through the management of one thing and one code of traceability.

Advantages of product anti-counterfeiting traceability:

Realize the management of one thing and one code of products to prevent the occurrence of counterfeit and shoddy products.

2.The quality of the products is traceable, which helps to improve the brand image of the company's products.

3.Consumers can scan the code to trace, enhance consumer credibility, and buy with confidence.

4.Regionalized distribution management to prevent the occurrence of goods channeling.

Anti-counterfeiting and anti-channeling is to generate a string of numbers through technical means, and then convert it into ***, the user obtains the authenticity information of the product by scanning the code, and the anti-channeling is if the same *** is scanned many times, the penguin code management background can see the number of times the code is scanned, normally it can only be displayed once. When it is found that it has been swept many times, and at the same time the product appears in the city where he should not appear, it can be judged that the goods are being channeled between dealers.

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Anti-counterfeiting traceability system, is to establish a unique product traceability for each product, through the Internet and the Internet, from raw materials to generation, to warehousing, to circulation, to the sales system, and finally to the user end and after-sales service and other information traceability and service system of the whole industry chain, one thing one code, one thing one user product information system. It can not only prevent cross-selling, but also prevent product counterfeiting, as well as product promotion and product marketing, and establish direct contact between enterprises and users through ***. Traceability network, give full play to the function of mobile phone, as well as cloud computing, will all data, through traceability, in each link of effective management, give full play to the advantages of the network, real-time docking users, management products, planning enterprise development.

The anti-counterfeiting traceability (traceability) system has now become the standard configuration of many high-quality enterprises' brand products.

Traceability network is a national platform for traceability of products with advanced technology and Internet of Things + blockchain.

Anti-counterfeiting traceability system, also known as anti-counterfeiting traceability system, to say his meaning, is very simple, as the name suggests, is to achieve the anti-counterfeiting of products (distinguish between true and false), traceability (traceability, simply put, to check the source).

To talk about its value, it is mainly viewed from two categories:

1. For merchants.

It can improve the management efficiency of enterprises, improve brand image and popularity, effectively protect the brand, and prevent goods channeling and fakes.

2. For consumers.

It increases the safety and credibility of consumers, and the products purchased can be easily found to the source, which improves the trust of consumers to a certain extent, so that consumers can use comfortably and eat at ease.

The implementation process of the traceability system:

1. Product coding.

According to the requirements of the enterprise for each section of the traceability ring, enter the product traceability information belonging to the enterprise.

2. Traceability link management.

Enterprise managers can bind the traceability code to the product batch through the product in and out of the warehouse, and the traceability link information corresponds to the relevant batch.

3. Use of system functions.

According to the packaging of the company's products, each product is given a unique traceability code to achieve one thing and one code management.

4. Traceability information inquiry.

By scanning the two-dimensional code of product traceability, consumers can query the information of each link of the product, such as product raw material information, production and processing link display, quality inspection report, product display, company and production base introduction, circulation information, etc.

Through "one thing, one code", Yuandiantong empowers B2C enterprise customers to realize the integrated management of anti-counterfeiting, anti-channeling, traceability and big data marketing, realize accurate insight into consumer data, increase the frequency of interaction between brands and consumers, enhance brand stickiness and customer loyalty, and reduce the risks and costs of enterprise operations, advertising and marketing decisions.

Put an end to fakes and ensure quality. Now blockchain technology has been applied to the field of traceability and anti-counterfeiting, the underlying public chain quality security chain developed by Anmao Technology is this role, and it is also supported by the research and development of the on-chain client, so that enterprises can directly put commodity information on the chain, which cannot be tampered with and ensure authenticity.

Not complicated, Yicheng Software Cosmetics Traceability System is the use of advanced Internet technology and tools

And love technology can find out.