How to Sell Cosmetics 5, How to Sell Cosmetics

It's okay to read more information about cosmetics, and know that you will not be defeated in a hundred battles. Rationally analyze the advantages of the cosmetics you want to sell over other cosmetics, for example, what kind of technology is used in this cosmetics, what ingredients, what are the benefits of each ingredient, etc. When introducing, you can also teach customers some massage and maintenance techniques or small home remedies for the body and **, they will think that you are very professional, and you are very researched in this aspect of beauty maintenance.

Speak with reason and logic. Then there is patience with customers, let them try and experience more. Also, smiling, courteous, and decent, these are some of the most basic rules for doing sales.

There may be many reasons why you have no self-confidence, one may be because you just started selling cosmetics, and you will not communicate with customers, or it may be caused by your own personality, as for the speech is not lethal, can not convince people, you don't have to worry, after all, you are still a newcomer, which is obtained after a long time of experience in selling cosmetics.

First of all, you have to understand your own products, understand the pros and cons thoroughly, and secondly, for the customer, recommend the most targeted products for her, and try your best to recommend the benefits of her own products, practice the aura of dealing with people in the mirror and the coherence of language, don't have stage fright, you will be able to start with, just sell for a while, and if you practice in private by yourself, you will definitely redouble your efforts, and the effect should be very good.

Work on professional knowledge.

Do business to be flexible, teach you a small trick, note down the birthdays of the guests (a pen is within 5 yuan to get it), send some samples on the birthday, do not spend money to keep customers, maybe there will be more customers!!

Ways to increase cosmetic sales:

1. Learn to package yourself first.

Before selling cosmetics, you should package yourself well. If you don't pay attention to your own image, then the product brand you represent may not be attractive.

2. Professional advice can be given.

In the process of customer consultation, we should be able to give customers professional advice, so that customers can recognize and be willing to try products. For example, according to the customer's skin color, the customer can be advised on what kind of skin care products to choose, so that the customer will feel that the person still has professional cultivation.

3. Can answer any questions.

If the customer has a lot of questions, but can answer them one by one, then the customer will definitely praise them, and it will naturally build a sense of trust. Once the customer chooses to trust, then when recommending the product to the customer, there is no need to worry about the customer refusing.

4. Let customers try it on site.

Customers generally have a fear of trouble, but also a kind of love to take advantage of the psychology, so if you can grasp these two points, when selling products let customers try more of your cosmetics, once the customer has tried a lot of kinds, the customer will feel embarrassed, and eventually will be willing to pay for the products she needs.

1. According to the **type: oily** people, they should use refreshing lotion skin care products; People with dry skin should use nutritious moisturizing skin care products; People with normal skin should use gentle skin care products.

2. According to age and gender: children are young and tender, with little sebum secretion, so special skin care products for children must be used; The elderly** atrophied, dry and thin, should choose skin care products containing oil, moisturizing factors and vitamin E and other ingredients.

So first of all, I think that in the dazzling pile of cosmetics, how to make customers like you at a glance is a problem that many salespeople need to consider clearly in the process of promoting cosmetics. After all, if customers don't notice you or your product first, then your sales may be just empty talk. So how do cosmetics be sold?

The first step is to learn to package yourself before selling cosmetics, you should wrap yourself well, if you don't pay attention to your own image, then the product brand you represent may not be attractive. After all, people buy your things, the first thing is to take a fancy to you, if you don't fancy you, it means that you have to continue to work hard, the second point can give professional advice in the process of customer consultation, you must be able to give customers professional advice, so that customers will recognize you and be willing to try your products, for example, you can recommend what kind of skin care products customers choose according to the customer's skin color, so that customers will feel that you still have professional cultivation. The third point can answer any questions, if the customer has a lot of questions, but you can answer them one by one, then the customer will definitely be able to appreciate you and naturally be able to establish a sense of trust with you, once the customer chooses to trust you, then you don't have to worry about the customer refusing when recommending the product to the customer.

Let customers try it on site, customers generally have a fear of trouble, and there is also a kind of psychology of love to take advantage of it, so if you can grasp these two points, let customers use your cosmetics more when selling products. Once your customer has tried many kinds of products, the customer feels embarrassed and will eventually be willing to pay for the product he needs.

Emphasizing that the product is not allergicWhen selling cosmetics, we want to emphasize that our products are safe. Such customers will be more assured when using it, after all, everyone's ** is different. Once you are allergic to these cosmetics, it is really worth the loss, and not everyone has such a risky mentality.

Do you own a brick-and-mortar store, or **? Where is the brick-and-mortar store? **Where is it opened?

As we all know, selling cosmetics is very profitable, with low cost and high profits, and you can make a lot of money in the process of selling, so if you open a store to sell cosmetics, you can earn 50,000 yuan a month.

Precautions for selling cosmetics:

1. Choose a better brand to work with.

In recent years, there are many cosmetics brands in the market, entrepreneurs can choose powerful brands to cooperate, and the brand awareness of customers has been rapidly improving in recent years, so everyone likes to go to some brand stores when buying cosmetics.

Nowadays, in order to achieve a larger market share, many cosmetics stores are carrying out a lot of promotion, especially during holidays, many customers need to wait in line for a long time to be able to buy the products they need.

3. Develop different sales channels.

The traditional marketing model can no longer meet the needs of contemporary consumers, so it is necessary to carry out the Internet marketing model, which also further improves the market sales of products, and also brings more customer traffic to merchants.

In recent years, the types of cosmetics in the market are becoming more and more complete, which can meet the needs of consumers of different ages, and more consumers will buy a large number of water emulsion essences, among which the sales of sunscreen are also increasing year by year.

5. Provide professional beauty guidance.

Selling cosmetics is not only to bring more products to customers, but more importantly, how to guide consumers to better care, so that personal self-confidence is stronger. Everyone has a love for beauty, and in this era of beauty, every consumer hopes to have a better **. <>

The main reason why it is difficult to do it now is that the manufacturer's distribution is too good --- the relationship between competition and incentives!

Hello, dear, how to sell cosmetics 01, for the sake of customers, customers will never want to buy expensive products, but merchants are often the opposite, looking for ways to let customers spend more money and earn high profits, so why not analyze the problem from the customer's point of view, let him feel that you are thinking about him, spend very little money, and buy the right product? Of course, it is to make the customer feel that he has taken advantage of it, even if the customer buys an expensive one, he can accept it gladly. 02. Grasp the customer's weakness When negotiating with the customer, if the customer is interested in the vertical sales of products in the store, but also compare.

At this time, you don't have to wait, you have to grasp the weakness of the customer, take advantage of the situation, and give all kinds of hints to the customer, such as whether you want to give a discount on the ** or hope to send a trial or gift. Grasp these weaknesses of the customer, and then set a reason for the customer to buy. 03, skillfully use the appreciation of a gentleman to accompany his wife to the supermarket, after a few laps, they stopped at the cosmetics counter, it turned out that the female customer found that there was a product that was very suitable for herself, but her husband found that the product was very general, and wanted to change to other ** brands, and the wife felt that it was too expensive.

Sister, not only are you beautiful, but my brother also loves you, for you, he is not only not afraid of spending money, but also wants you to dress up more beautiful and beautiful," As a result, because of this sentence of appreciation and praise, the customer paid for it. 04. In the afternoon, a female customer hurriedly came to the beauty store to return the goods together, saying that after use, her face was a little uncomfortable. After 2 months, the customer came to the store again, but instead of looking for trouble, he asked to buy the previous cosmetics again.

When customers have doubts about the product, don't rush to refute the customer, put yourself in the customer's shoes, and in the case of empathy, the customer is more receptive to your opinion. How to sell cosmetics quickly 05, explosive hunger sales When customers don't know which product to choose, and you want customers to buy products with a slightly higher price, you can tell customers that the product is very popular, the number is limited, there are only a few sets, and it doesn't matter if you don't want to buy it now, but after it is put on the shelves in the later stage, it may be improved. Through this kind of hunger marketing, we help customers make choices.

Hello dear! Prepare for the work, be familiar with the products in the store, and be really familiar with the product specifications, origin, demand, preferential policies of the cosmetics store JM, as well as the performance and special effects of cosmetics. These must be done, memorized by heart, and familiar with the chest!

Once you are familiar with the performance of the product, it is also necessary to understand the history, size, and rules and regulations of the product company. 2. If you want to think about the various questions that customers will ask, and think of a good way to respond, you must also do the answers fluently, and eliminate customers' doubts and concerns about products and sales stores with orange circles. In various ways, customers can reinforce their trust in the business.

And when selling, the image of the salesman is very strict, to give people a cordial, neat, comfortable sense of sight, to give people an overall sense of trust. When the store products are out of stock, the relevant personnel should be arranged to make records in a timely manner, and pass the information to the company to request delivery, 3. In the sales process, we should analyze the needs of customers through eyes and body language, introduce the key points, and go to the customer's heart. Read the promotional materials carefully when selling, and keep the ** and product information in mind, observe the customer's interest in the product, generally speaking, the greater the probability of successful transaction for interested customers.

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