How to design a web page that meets SEO optimization requirements

2. div + css is one of the common terms of web standards, in the xhtml design standard, no longer use ** (table) positioning technology, but the use of div + css, the search engine ranking order of ** is not fixed, the idea of seo is to use the concept of search engines to build**;

4. Directory paths and file names are also an important factor. It's easy for many people to overlook this, and according to the principle of ubiquitous keywords, many important optimized pages are named directly to file names;

6. The structure of the web page, the content layout, the quality of the content, the breadcrumbs, and the stability of the server will also affect SEO optimization.

Plan and design the web page from these points for better SEO optimization in the future.

SEO stands for Search Engine Optimization. It can help and improve your rankings. We know that 75% of searchers will only look at the first page of Google, which means that we have to get ** on the first page and be in the top ranks so that we have more chances of retaining visitors.

Why is SEO crucial for a**?

It's very simple because it's your most important customer. To complicate it a little more, every second, there will be countless **s, and the probability of the content you designed being lost is very high, and it is likely to fall to countless places in the Google search ranking in the next second.

SEO is a systematic project and ** is the core of the SEO system, so is there a standardized URL for SEO.

According to my experience over the years, there is no absolute specification URL for the burial of the burier, but there are URLs that are relatively suitable for the SEO path

To do SEO, we must first ensure that the ** page is included, and the inclusion may have many multi-faceted effects such as speed, page size, path depth, etc.

Let's explain them one by one.

1. The fewer layers, the better.

Some URLs are very deep and long, and this kind of URL is not very friendly to SEO, a URL suitable for SEO should be 3 layers: the first layer of domain name, the second layer defines what nature the current page belongs to, and the third layer is the ID of the current page. Some sites can be archived directly in the same directory.

2. The classification page is in the form of a catalog, and the content page is in the form of an inner page.

** column pages, category pages, URLs in the form of directories, such as ABC;

**Product pages, news pages, content pages, URLs in the form of inner pages, such as;

If what we do is an English**, then try to make each URL of this ** with the keywords of the current page, simply put, optimize the keywords and put the English keywords in the URL.

4. The classification URL does not need to be related to the inner page URL.

**Product classification, article classification, news classification, etc., do not need to be associated with the corresponding inner page, simply put, by viewing the URL, you don't need to see which category the current page belongs to. Because we often have a product or content in multiple categories, if it is specified on the URL, there will be a lot of trouble in the future.

5. All the letters in the URL are lowercase.

Here are the reasons why all the letters in the URL are lowercase:

Some servers are case-sensitive, such as lunix servers, so that when the webmaster makes a link or user input, 404 pages will appear because of the case problem, and robots are also case-sensitive, if the case is wrong, it can cause serious problems that cannot be included.

All in lowercase, it is easier for users to type, and there is no need to make mistakes due to mixed case, which is people's input habits.

6. The size of the page.

1. The breadth of the coverage of the main navigation should be wide.

The navigation bar is the top priority of the content displayed on the homepage, so it is necessary for SEO specialists to pay attention to the navigation bar.

2. Try to separate the secondary navigation on the left side.

When users search and enter the page, they have a strong demand for hot topics, so a perfect form of popular search, that is, the pure necessity of secondary navigation, is revealed, and the location is arranged into the "F-shaped" that Fu Wei said, which can intuitively meet the needs of users and complete the user's good experience.

3. The form should be on the top of the product and the text on the bottom.

The product is on the top and the text is the most comfortable visual enjoyment for users when browsing the page, which can greatly improve the visual experience of the overall layout.

4. There should be more columns on the home page, and try to improve the richness.

On the other hand, the traffic entering from the homepage has an absolute advantage in the entire **, so the richness of the homepage is also a necessary optimization requirement for SEO.

1. Control the length of the title.

I found that many of my friends** titles are very long, and the search engine can't display so much at all, the general search engine title is limited to 32 words, that is to say, the title you write more than 32 words will be hidden, such a title to the user experience is very bad. Therefore, it is recommended that you do not think that the longer the title, the more keywords it contains, the better the ranking, this is a wrong idea, we must learn to condense the title, try to be as short as possible, and also contain a lot of keywords in it, so that the experience brought to users will be very good.

When optimizing **, SEO webmasters actually know that the title contains keywords that are better for SEO optimization, but many SEO webmasters don't actually know that keywords don't need to appear in the **title repeatedly, as long as the keywords are combined, the effect can be very good.

When we optimize the title, we must put the core keywords at the top of the title, because this is very conducive to the ranking of the main keywords, especially when ranking for your keywords.

4. How to fill in the keywords tag.

Before**keywords tags will play a certain role in keyword rankings, that is, they will participate in **keyword ranking scoring, but now keywords tags are no longer participating in **keyword ranking scoring, so keywords tags can now be filled in casually, don't use too much entanglement in keywords tags how to write.

5. How to write a description is more conducive to SEO optimization.

**Description is mainly for some introductions, of course, it is best to have keywords in the content of the description, we had better write the **description according to the title keywords, but also to ensure the readability of the statement, here I still recommend short, it is best to control it within 75 Chinese characters, because too much will not be displayed, and when the user side-to-side to see you**The description is not only very long and messy but also very complicated, I don't know what this ** does, It is also estimated that the probability of a user clicking on it will be greatly reduced.

**Do a good job of SEO work in the early stage of establishment, generally du

Will start from **. Zhi, content, structure and domain DAO name are optimized in the four directions of the previous answer period. The domain name also refers to the basic optimization of XML maps, and the relevance of the content is particularly important for **, and the structure is generally a tree structure. To be prescriptive, red is better not to appear iframes, frames, etc.

In short, optimization is a constant thing, don't give up halfway.

Conducive to copying SEO optimization**:4. The server should be stable and the space should be large enough, and the opening speed should be fast (within 3 seconds).

6. The structure should be clear and clear.

8. Make a hyperlink to each page and return to the path.

The website building system can use the famous point, and the SEO functions of a good website building system are very perfect, such as the pageadmin system and the discuz system.

From the best framework, it is necessary to consider the optimization, which will be conducive to the optimization of the first and thousands of cities and thousands of stations.

The structure should be simple and clear, and try to be as simple as possible.

1.Internal link building

Examples of content association rules:

Product] Related: related products, cases, services.

Solution] Related: related products, cases, and related solutions.

FAQ] Related: Related Products, Related Questions, News.

2.On-page optimization

Optimize and adjust the program, content, section, layout and other aspects of the page.

The work of page optimization needs to be flexibly adjusted and optimized according to various data indicators in the operation process, so as to make it easier to be included, improve user experience and conversion rate, and create value.

TKD Rules:

Home tkd example:

T: Zhongzheng Boiler - more expensive than quality · Hengyu service - the leader of the industrial boiler industry.

K: Boiler, Zhongzheng Boiler, Wuxi Zhongzheng Boiler, Wuxi Zhongzheng Boiler****, Gas Boiler, Coal-fired Boiler, Biomass Boiler, Heat Transfer Oil Boiler, Steam Boiler, Hot Water Boiler, Industrial Boiler.

Note: The 3 tags are divided according to importance: title description keywords

It is worth mentioning description, a precise descriptive text can increase the number of clicks, the difference is that keywords are composed of several words, while description is a complete sentence. The description character is recommended to be less than 100 words, and the description content should be related to the content of the page.

The literal answers are too general, you can go to the official website of the HP optimization system for a specific understanding, anyway, the consultation does not cost money.

How to optimize SEO after doing a good job in construction, a beautiful enterprise can not only effectively shape the corporate image, but also build a bridge of effective communication with users, so as to promote the brand marketing of the enterprise.

If you haven't learned SEO, you can consider finding an SEO training institution, and Youjiu SEO is a good choice for SEO training.