How to carry out a reasonable division of labor in the SEO optimization team?

The god of search said that he told me that the SEO team has a division of labor.

1. SEO Manager SEO Engineer.

2. SEO web optimization engineer.

3. Advertorials ** content.

4. Extrapolation publisher for external links.

Well, that's all for now.

Taniguchi study sent Yang Buque (money up).

The development of SEO is no longer a single person, but a group of people, a team to complete the seemingly impossible task, to overcome the difficult to overcome the difficulties of SEO optimization, the reasonable division of labor of the SEO optimization team mainly has the following points:

1. SEO Manager SEO Engineer.

This position requires personnel to have comprehensive SEO knowledge, familiar with the process, have first-line SEO optimization technology, and have the overall leadership ability, problem analysis ability, project diagnosis ability and risk control ability, as well as SEO plan formulation ability.

Main functions and work content:

1.Every time you receive a person who needs to do SEO, you are responsible for the ideological strategy and work content of SEO optimization and promotion.

2.Allocate manpower resources, connect the previous and lower levels, communicate with the team, assign specific tasks, collaborate with other people, and develop work plans that include character goals, time and cost calculations. And implement and supervise the execution of this SEO action.

3.Use the professional knowledge of SEO to diagnose and modify the SEO plan provided by the customer, and hand over the optimization task to professional SEO web optimization engineers.

2. SEO web optimization engineer.

An SEO web optimization engineer is an SEO pure technician of web design and web page revision, somewhat similar to front-end development or even programmer, but mainly in SEO technology. Ninety percent of the team is made up of SEO engineers.

Main job content:

SEO web optimization engineers are mainly responsible for technical work, from the two levels of SEO and construction, to carry out technical revisions to customers. Including optimization**, navigation settings, pseudo-static settings, h tag settings, section layout, page revision, changing the background background**, the next and lower article function display, breadcrumb navigation settings, etc., but not limited to this.

3. Advertorials **Content Commissioner.

Main job content:

1.One word: write.

Keep writing articles, writing original, writing articles related to ** topics, writing soft articles, writing soft articles suitable for promotion, and writing soft articles that attract the attention of users and have novel and unique views. Be sure to keep writing, writing what the user wants to know and what the user is searching for.

2.Every time you write, you must control the format, the length, and the scope of your thinking. After writing, you should make a good record and organize your thoughts for later writing.

Fourth, the external link specialist extrapolation release specialist.

Link Specialists focus on building high-quality link content.

Main focus A: Anchor text + plain text external link building, mainly for inclusion;

Main job content:

1.Plan the backlink content that needs to be published, collect the topic of the article and modify it slightly.

2.Register various high-authority external link publishing platforms to publish external link articles.

Main job content:

To sum up, it is the configuration of a more effective SEO optimization team. There are co-ordination, technology, advertorials, external links, and friend chain exchanges. For large SEO teams, for enterprises that need to focus on the layout of SEO strategies, a standard, combative, and invincible SEO optimization team, as mentioned above.

How to divide labor and cooperate.

The main composition of an SEO team is composed of the following groups, each team is responsible for its own core work, which is my common SEO team structure, of course, these groups are only one person in most cases.

1. Content groups.

2. External link group.

The external link construction and external link maintenance of the main project of the external link team is mainly to do the former work to a large extent, followed by the exchange of friendly links with various cooperation, but the biggest workload for the external link team is to build external links, or to encounter external link resources similar to competitors in the construction process, therefore, the lack of external link resources has caused the cost of team personnel, and it is one of the common problems to obtain Mukai external link resources from what channel.

The ways to build external links are roughly as follows: friend chain platform, external link outsourcing (paid), and SEO tools (paid).

With the launch of the pothos algorithm, the life of the major friend chain platforms is no longer so good than that of carrying the world, the collapse of bankruptcy, and the transformation of transformation.

Secondly, link outsourcing is loved by many SEO teams. A person in charge of a link platform once told me that many SEO leaders of large companies rely on their old oil and water to do external links. The contract is written as 3w, but in fact only 1w is made, and the most difficult thing is to be the low-level external link specialist.

Of course, many companies have noticed this problem, especially the supervisor who understands the optimization will be very concerned, and the funds given are not high, so the paid use of "SEO tools" rises, because of the low cost and strong external link resources, it is loved by the SEO team, and the SEO payment tools are gradually emerging, the following figure is the external link resources provided by the well-known SEO data analysis and management platform (optimized), about 3000 external link resources have been collected, and the list records in detail the inclusion of **, PR, Information such as weight inclusion rate is easy for SEO personnel to operate, and these resources are provided for free.

1. Enhance the collective consciousness of members: the cultivation and formation of collective consciousness in the leadership team is of great significance for consolidating the team, giving full play to the strength of the team, and promoting the healthy development of personality and psychology;

2. Build a harmonious communication environment: Emotion is a complex psychological function, which can make the subject experience the feelings of the surrounding things and their own activities, and at the same time, it can also express attitudes and communicate feelings through expressions. The relationship between the members is harmonious, and there will be a situation of envy and comfort, and the relationship is harmonious

3. Make full use of the law of psychological complementarity: everyone has their own strengths and weaknesses. The Qing Dynasty poet Gu Si wrote Yu Pai in "Miscellaneous".

Horses can go on adventures, but Litian is not as good as oxen. A strong car can carry heavy loads, and it is not as good as a boat to cross the river. It is difficult for the wise to make a plan for the long.

Raw materials are expensive and applicable, be careful not to be too demanding;

4. Insist on the implementation of motivational reinforcement: There are two ways to implement reinforcement, one is to reward and praise. Psychological research believes that everyone has a psychological expectation of longing for praise from others, and once people are recognized as worthy, they always can't help but be happy, and thus add upward strength.

What kind of people do you need for a standard SEO team: planners and analysts: the overall planning of the project and the analysis of the market and competitors.

I think that such talents are the core of the SEO team, only from the overall grasp, in order to ensure the direction and advantages and disadvantages of the SEO operation process, and ultimately ensure the realization of the purpose of the designer and programmer: a good architecture and clean and safe programs can ensure the basic competitiveness of the company. SEO Practitioners:

In this team conception of mine, the role of an SEO specialist has been narrowed down. Perhaps many people think that planning and planning are the things that an SEO specialist should do. Yes, the above two things need to be understood as an SEO operator, but they are not required to do it in the actual project operation.

Only by having a clear division of labor can we ensure the strongest combat effectiveness. Moreover, the actual operation of SEO is not as simple and easy as the so-called SEO people think at present, and it requires a lot of energy allocation.

SEO Copywriter Collaborator: Content is king. Excellent writing ability and SEO copywriting ability can ensure that the internal content meets SEO requirements, and can also ensure the smooth promotion of soft and clean spring literature.

It is a solid backing. As an SEO team, you need to master certain resources to facilitate the actual operation of SEO project services. And these resources are all that the above members can accomplish in Japan.

Through the rational composition of various ability distribution and work distribution, the combat effectiveness of such an SEO team is very strong. Of course, the above team composition may need to change the general perception of the competencies required of SEO workers. No one person is perfect, but a team composed of a group of capable people must be close to perfect.

All that is needed is coordination and responsiveness of the team.