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Because the real rich people are relatively low-key. Therefore, it is rare to buy a luxury car like Mercedes-Benz and BMW.
In life, we will find that the richer people around us drive relatively ordinary vehicles. But for some people who are not particularly rich, they will choose to buy Mercedes-Benz BMW cars.
The reason for this phenomenon is mainly because people who are really rich have relatively low-key personalities. <>
First, the real rich are relatively low-key.
Some really rich people in life are relatively low-key in terms of personality. Therefore, when buying a vehicle, you generally pay more attention to the quality of the vehicle and your own demand for the vehicle. And for some of the more common luxury car brands, there will be a more resistant psychology.
That is to say, when the real rich people buy a vehicle, they will rarely choose the well-known Mercedes-Benz and BMW cars. <>
2. Mercedes-Benz BMW cars.
Mercedes-Benz BMW cars are luxury car brands. Moreover, Mercedes-Benz and BMW cars generally have relatively high prices, and many hard-working people in life will want to buy a Mercedes-Benz or BMW of their own through their own efforts. And in this way, they prove their efforts, so the Mercedes-Benz BMW cars currently sold on the market are relatively popular with consumers, and the sales of Mercedes-Benz BMW cars have been relatively good.
Third, the real rich people prefer to buy cars with relatively high safety performance.
The reason why I say this is because for the really rich people, basically they don't care about the brand of the car. Instead, they are more concerned about the safety of the car, so in this case, most of the people who are really rich in life will choose to buy a car like Volvo with strong safety performance. After all, for the wealthy, safety is the most important thing.
And their own strength does not need to be proved by buying Mercedes-Benz and BMW cars. Of course, these are my personal opinions and do not represent everyone's opinions.
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People who are really rich, they feel that money should be spent where the blade is, and the car is just a means of transportation, as long as they have a more convenient means of transportation when they go out.
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Because this type of car is not very stylish. And all too common. Because it can't bring out the temperament of their wealth. They still prefer Tesla.
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Mainly because Mercedes-Benz BMW cars are not luxurious enough for the real rich, they are just ordinary cars for them.
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1. High brand positioning
With the positioning of luxury sports brands, most of the models in the original factory or design take into account the sense of driving pleasure and care more about the driver's driving experience, so generally in the comparison of cars of the same level, improve the integrated rigidity of the body and the chassis when moving and control the cornering and rolling, etc., as well as pay attention to the proportion of the front and rear weights, some models can indeed achieve the 50:50 gravity distribution commonly used in most sports cars.
2. High material requirements
Compared with the same level of cars, the materials are very particular, but like the character of the Germans, it is not the form of luxury on the surface, but the luxury of the material, and the addition or subtraction of most of the functions is made after countless times of scrutiny and feedback from the owner, so as to prevent the useless fancy function from occupying the more important function of the car, and also to prevent it from becoming the essence of selling supporting functions rather than selling cars - driving experience.
3. Strong driving experience
The feeling of heaviness when driving is more or less related to the fact that German cars are almost built for highways, and at the same time compared with Japanese cars, but the concept of car manufacturing between the two is quite different. European cars focus on high-speed experience, while Japanese cars are more flexible, energy-efficient and practical.
Presentation of BMW
BMW, or Bayerische Motoren Werke AG, is a world-renowned German manufacturer of high-end cars and motorcycles, headquartered in Munich. BMW is often referred to as "BMW" in Chinese mainland, Hong Kong and earlier Taiwan.
The history of BMW began in 1916 and was translated as Bayil in Chinese mainland in the early years. Originally an aircraft engine manufacturer, the company was a limited liability company in 1917 and in 1918 changed its name to Bavarian Engine Building AG and went public.
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Because now the standard of living has improved. Many people's annual salary can reach two or three hundred thousand, an ordinary BMW or Mercedes-Benz, only four or five hundred thousand, and ordinary people can afford to save two or three years ago.
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Because of the economic development of our country, our lives have become better, and those businessmen, or middle-class people, and upper-class people will buy famous cars.
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Now the living conditions are better, the motherland is prosperous, the society is stable and united, and everyone works hard, so having a car is a good reflection, living a rich life, and making your living conditions better.
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Now people do love to enjoy, the previous car has been driven for 12 years, it's time to change the car, there is no need to grieve yourself, buy a good car and enjoy it.
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Yes, there are so many capable people, why don't we have that ability? Hahaha!
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Those who can afford to drive Mercedes-Benz and BMW, the income is generally not too low, but they are not necessarily rich.
Are all the people who drive luxury cars rich?
In reality, those who drive Volkswagen do not necessarily have no money, and the BBA cars on the market are becoming less and less a symbol of the rich. Over the years, BBA has also been meeting people's expectations for luxury cars. As a result, the quality of the car was reduced, and it can be said that only the meaning of the car village was retained.
From 2020 to the present, there are many people who have money, but there are also many people who don't have money, most of the people who buy BBA cars are doing business, some are for business entertainment, some are for saving face, and now the definition of a car is also a meaning, and the definition of the so-called luxury car is becoming less and less, so it is not necessarily a rich person who drives a BBA, it may be a bank borrower, and those who do not open a BBA may be a rich landlord.
High-end cars are becoming more and more popular.
And the style and grade diversification, can no longer be the same as before, at a glance is expensive, now there are more and more cheap high-end cars. Now the atmosphere of the whole world has changed, and the whole world believes that driving a vehicle is to use safety and comfort, and no longer pursue the so-called brand and high cabinet. Therefore, high-end cars are also moving towards the civilian route.
The same goes for Mercedes-Benz BMW. If they still cling to the idea of high and low, then it is impossible for them to expand their production, and it is impossible for them to expand their sales, and then the total profit may become smaller and smaller. However, if it is also a small profit but quick turnover, some low-grade Mercedes-Benz BMWs will occupy more market share, and the total profit can be higher.
So Mercedes-Benz C-class, BMW three series and below are actually not expensive at all.
It is very convenient to buy a car with a loan.
Many of them are loans to buy cars, our previous Mercedes-Benz E200, also bought with loans, called lease loans, 20% down payment, monthly payment of about 5,000, and a final payment of more than 190,000 yuan after four years to settle at once, just to open a company to fill the façade. Many of our friends around us bought luxury cars for the façade.
During the summer vacation, I took my son to the Mercedes-Benz 4S store at the door of my house to play, and in the hall, I heard a voice saying: Miss, I'm sorry, our loan department didn't approve your application, saying that your online loan is too much. I turned my head to see a pair of young men and women, fashionable and beautiful, and they really looked like the kind of rich second generation or successful people in their careers.
The conclusion is to sum up, don't just look at what other people drive, increase your knowledge in any aspect, you will see through a lot, a lot of you think is very valuable appearance, in fact, it is a car mark, you are also fully capable of buying a Mercedes-Benz BMW for tens of thousands of dollars to satisfy your vanity.
It's still the sentence at the beginning of my article, and it's easy to buy a car now, various loan policies, you can drive home an Audi A4, Mercedes-Benz C, BMW 3 Series with a down payment of tens of thousands of dollars, but raising a car is the time to really show a person's strength! There are many people who are swollen and fat, and if you don't believe it, you can ask your friends who drive about 300,000 luxury cars around you, how many of them don't hurt!
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Because relatively speaking, they have more economic strength and investment minds, and now they can be relatively installment, and they can also buy second-hand BMW Mercedes-Benz, which can relatively alleviate economic pressure.
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Because you can choose to buy a car in installments now, plus Mercedes-Benz and BMW's ** are not so expensive, so there will be so many Mercedes-Benz and BMW on the street.
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Because now the ** of BMW and Mercedes-Benz has been lowered, and secondly, because many people will choose to buy some second-hand Mercedes-Benz and BMW cars for the sake of face.
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Needless to say, the high-end ones don't save a lot of money, but they have money! The low-end living conditions will definitely not be bad, after all, it is still very expensive to maintain all aspects! Rich? Not so much, just for the sake of need!
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Not all of them have money Some people who can't afford to pay off their car loans are.
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Because they all love face, many would rather buy second-hand.
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That's nothing compared to the house price!
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Summary. It doesn't have to be rich.
For automobiles, although with the continuous maturity of car-making technology, as long as there are families with certain economic conditions, they will buy a cost-effective car as their means of transportation, but cars are still divided into different grades.
And this has a lot to do with its own economic strength, which everyone also understands. But when I met some owners who drove Mercedes-Benz BMW, they were not necessarily rich, after all, for BMW X1 and other BBA models, about 200,000 yuan can be bought.
Does the person who drives a Mercedes-Benz BMW have to be rich?
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It doesn't have to be rich. Although with the continuous maturity of car-making technology, as long as there are certain economic conditions, families will buy a cost-effective car as their means of transportation, but the car is still divided into different grades. And this has a lot to do with its own economic strength, which everyone also understands.
But when I meet some owners who drive Mercedes-Benz BMWs, they are not necessarily rich, after all, for BBA models such as BMW regret X1, you can buy it for about 200,000 yuan. Matching.
Many models of Mercedes-Benz BMW can be bought with very ordinary **. I hope mine is helpful to you, I wish you a happy life and smooth work!
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<> "The first thing to be clear is that even if we only discuss brand value, there are many key specific factors involved, such as whether the brand has a long history and whether it has formed an obvious accumulation effect, and in this regard, Mercedes-Benz is indeed better than Audi, after all, it is a brand founded by the world's recognized automobile inventor." Audi can only be regarded as a rising star compared to Mercedes. And some people will say, then why is BMW's brand awareness, which was founded 6 years later than Audi, relatively high?
BMW's rise is completely different from Mercedes-Benz's steady and steady route, it is a company that has shifted from aircraft manufacturing to automobile manufacturing, and from the very beginning, it has accurately positioned itself as a luxury car brand with a bias towards sporty performance, and has achieved quite good results in subsequent world-class races. And although Audi has also made achievements in this area, it is still a long way from BMW. For some wealthy people, they consider the brand value more when choosing a car, so this kind of people will naturally choose Mercedes-Benz BMW more than Audi.
However, it should be pointed out that with the gradual rise of our country's car culture and the younger generation of the main car buyers, there are many high-income consumers who will choose Audi today. The main reason for this is that in combination with the actual terminal car price, Audi cars often have stronger actual product power than Mercedes-Benz BMW models at the same price. This is not only reflected in stronger engine power, better handling and richer technological equipment, but also in the past few years, the exterior and interior design of Audi cars have shown a clear trend of younger and sportier, such as the Audi A series of the latest era.
And these can directly hit the target market, so now high-income people are no longer only locked in Mercedes-Benz and BMW, but also choose Audi as their car.
To sum up, according to the analysis introduced by insiders, with the continuous development of the brand itself and the continuous changes in the automobile consumer market, rich people buy Mercedes-Benz BMW, and rich people can only buy Audi.
The real rich people buy land and antiques, which can sit and wait for appreciation, and the rest of the consumption luxury goods are rarely bought.
Among those who cry poor, a large part of them are "hiding rich and pretending to be poor". originally earned a lot of money, but calculated expenses in front of others, such as tuition, medical expenses, mortgages, etc., in the end, it seems that he is really "poor and white". Such people are the "false poor", and they cry out of self-stinginess on the one hand.
It is impossible to become a rich person by working, part-time work is just to earn hard money, and the wages earned by working people can only maintain their livelihood, but the money earned by part-time work is the basis for becoming rich, and only by starting from the foundation can you slowly become rich.
There are still a lot of cars on the road, but they are under pressure to maintain a house and a car, and it is very difficult to repay the loan.
Because jewelry preserves its value, the value will not change much with the fluctuations of the market and the passage of time, but the currency is at risk of depreciation at any time, so rich people like to buy jewelry, so that they can ensure that their wealth will not be reduced.