What is the difference between Adi and Shamrock, and what is the relationship between Shamrock and A

The three-bar is the hallmark of the Adi movement.

The rest is called Y-3, which is a high-end fashion brand cooperated by Japanese designer Yohji Yamamoto and adidas, which is also a kind of luxury This is a sign of different periods, a few years ago it was a clover, and in recent years it has been strategically adjusted due to the need to compete with Nike, in which changing the logo (that is, replacing it with what you call three bars) is one of the actions to make it appear more fashionable, you go to see.

Clover is a logo that adidas used in the past. This graphic symbolizes a map of the world and was introduced in 1972. The three-stripe pattern was introduced in 1949, the second year of the adidas brand.

In the mid-90s, ADI began to promote the three-brick logo.

In the 21st century, adidas is back to the Clover Retro Collection.

In fact, adidas has a total of three logos, one is the triangular logo composed of three rectangles of different lengths that we usually see, the other is the "clover" series, and the other is the football series... It is an unformed circle wrapped with an adidas logo.

First, the logo shape is different.

Adidas' brand logo is a three-way bar, while Clover's brand logo is in the shape of three leaves.

Second, the series are different.

Shamrock and Adidas are "son and mother" relationship, and Shamrock is its proudest series. At present, adidas has three major collections: Sports Performance Collection, Sports Heritage Series and Sports Fashion Collection.

The classic series "adidasoriginal" belongs to the sporty tradition series and features the shamrock logo.

Third, the style is different.

The style of clover is more life-oriented, clover's clothing and footwear are more delicate, and it is very suitable for wearing in daily life, as for Adidas's clothing and footwear, it is more sporty, in addition, Adidas is suitable for people of all ages, as for clover, it is relatively young, consumers are probably about 25 years old, everyone's preferences are different, and the aesthetic vision is also different.

For them, they are a brand.

A trademark that has only been successfully registered with the Trademark Office can only be called a "trademark". The foundation of a trademark is to build a brand, and a company logo is often considered to be the most critical component of a company's brand. The brand identity of many well-known enterprises carries the intangible assets of the enterprise, represents the culture and history of the enterprise itself, and is the medium for the comprehensive information transmission of the enterprise.

The establishment of the perfect logo is not accidental, but constantly changing with the development of the times.

Designed by Adidas' founder Adi Dassler, the famous "Three Stripes" logo represents the mountains and represents the desire to achieve challenges, achieve the future, and achieve goals. In 1949, the three stripes were first applied to sneakers. Synonymous with comfort, durability and toughness, some have called the "three lines of victory", and the Adidas sneaker quickly gained recognition in athletics.

At this time, the logo is composed of three stripes of track and field shoes and the letters "adidas" underneath, and the two "D" centers to support the shoes.

The logo of adidas has been given a unique meaning according to history in the evolution of the times, witnessing its continuous progress.

From the evolution history of the Adidas logo to tell you how to upgrade the brand?

As the asdidas sneaker range expanded, the logo was designed with a shortened "D" letter and upgraded to be rounded inside the "A" and "D" letters. In the 60s of the 20th century, the logo as a whole shortened the distance between the letters, making it more compact, the "D" letter became shorter, the dot above the "i" became a square, and the circled inside the "A" and "D" letters was upgraded again.

By the end of the 6th century of the 20th century, when Didas expanded its business into the apparel industry, it was in urgent need of a new brand year, and adidas adopted the clover logo for the first time to represent its brand, and officially unveiled at the Munich Olympic Games, the clover symbolizes the Olympic spirit, but also represents the diversity of the Adidas brand.

The differences between Adidas and Clover are as follows:

1.Style: Adidas' shoes and clothing tend to be sporty and suitable for a wide range of age groups. Clover, on the other hand, is more life-oriented and more suitable for daily wear.

2.The icon is different: The icon of Adidas is a three-rod shape, while the clover icon is a three-leaf shape.

3.The difference in the series: Adidas has three major series, namely sports performance, sports fashion and sports classics, while Shamrock is a series under Adida, or Wheels, which belongs to the sports heritage series.

4.Different positioning: Adidas is positioned as sporty and suitable for all ages. Clover, on the other hand, pursues trend and quality, and is more suitable for mid-to-high-end people.

To sum up, Adidas and Clover have obvious differences in style, icons, collection, positioning, and product features.

Different logos, different brand positioning.

1. The logo is different: the logo of the Adidas brand is three bars with adidas text, black and white without color, while the logo of the clover is the shape of a clover, which can be used on more color goods.

2. Which bridge is different for brand positioning. Adidas is positioned as a sports for all ages, and Clover pursues trend and quality, which is suitable for high-end people.

Adi and clover are still very different, clover is a series of Adidas, clover's style is more life-oriented, while Adidas is more sporty, and secondly, the logos of the two are also different, and it is quite easy to distinguish.

Adidas has many small brands, clover is one of them, clover's clothing and footwear are more delicate, very suitable for wearing in daily life, as for Adidas' clothing and footwear are more sporty, in addition, Adidas is suitable for people of all ages, as for clover, it is relatively young, consumers are probably around 25 years old, after all, everyone's envy is different, and the aesthetic vision is also different.

Adidas and Clover also have one of the biggest similarities is the brand logo modeling, Adidas' brand logo is three bars, and Adidas' English letters, as for the brand logo of Clover, it is the shape of three leaves, which can be distinguished at a glance.

Of course, Adidas and clover also have great differences in **, the average selling price of Adidas' single product is lower than that of clover, and the single product of clover is more expensive, so choose the product that suits you according to your needs.

Whether it's Adidas or Clover, we need to choose the right fit for us when choosing clothing and footwear, and what suits us is the best.