What is the difference between a Chief Design Officer and a Chief Product Officer?

1. Different responsibilities:

1.Chief Design Officer:

CDO (Chief DesignOfficer), CDO can provide digital and efficient services for corporate customers and designer members, corporate customers can publish logos, customer images (VI), naming, environment, albums, packaging, advertising, web pages and other tasks, designers can participate in projects according to their own strengths, complete the tasks released by customers.

2.Chief Product Officer:

Abbreviated as CPO. The Chief Product Officer (CMO) plays an important role in winning the market for the company by combining the roles of Chief Technology Officer (CTO) and Chief Marketing Officer (CBO) into one, focusing on the user experience.

Second, the characteristics are different:

1.Chief Design Officer:

The field of forward-looking research has shifted from the simplification of the choice of labor force to the diversification and diversification.

2.Chief Product Officer:

Focus on user experience and scrutinize the product.

These are two different positions in an internet company.

The Chief Design Officer is responsible for visual design. For example, the color, the size of the button, the height of the list. There needs to be shadows, there needs to be reflections, etc.;

The Chief Product Officer is responsible for the user experience. For example, is the registration process reasonable? Is it user-friendly? Is there anything that will cause misunderstanding among users, etc.

To put it simply: the design officer is responsible for whether it is beautiful or not, and the product officer is responsible for whether it is easy to use or not.

The Chief Product Officer (CPO) is responsible for product strategy, product line architecture, product portfolio management, product team management, product development process construction and review standards, business model, etc.

The Chief Design Officer (CDO) is responsible for UX strategy, design language and standards, design team management, design processes and standards, and more.

There is an intersection between the two, but they are generally responsible for different areas.

For details, please refer to:

Senior is the test of time, the chief is the status arrangement, and the director is the role positioning.

Introduction to basic definitions.

A designer; A creator) is a professional term, a general term for people who design things.

A trainee designer is a term used to refer to people who are still in the learning stage in a certain field of design, and who usually do not have a license or have not yet trained at the level of a designer.

Design content. Design is divided into graphic design, space design, industrial design, jewelry design, game design, furniture design, architectural design, interior design, landscape design, fashion design, web design, system design, theater design, animation design, brand design, modeling design and other fields.

People who are engaged in work arrangements with thinking, such as interior decoration, corporate work arrangements, etc. The wedding venue designer is a miscellaneous family, and the design content includes all the above designs, and the wedding venue design is also divided into chronological order and spatial order, which is a comprehensive display of all designs.

This section of expertise.

Designers must know what the effects of various designs will bring, such as the mechanical effects of different shapes, the impact of practical use, the ergonomics involved, the cost and processing methods, etc. This knowledge is by no means something that can be mastered overnight, and it must be integrated and comprehensively applied.

The value standards of designers are different, senior has a time test, the chief is the status arrangement, and the director is the role positioning.

Senior designers generally say that they can be called senior designers if they have many years of work experience.

The chief designer is generally the most vocal designer in the company, usually not the boss but also the shareholder.

The technical director has nothing to do with the design, the technical director mainly solves engineering problems, provides technical advice for the design, and provides solutions to the problems encountered in the design implementation process, similar to the position of engineer director.

CTO and CTO are both company-specific positions, and there is no standard for them, depending on the company.

The position of Chief Technology Officer

The level of the position is higher than that of the technical director, and it can be.

Zhi is the Director of Regulatory Technology. dao

The CTO is the internal technical resource.

The administrator is known as the Chief Technical Officer or the Chief Technology Officer, abbreviated as the CTO. Its responsibilities are to formulate the vision and strategy of the technology, grasp the overall technical direction, supervise the activities of technology research and development (R&D), and guide and check the selection of technology and specific technical issues, and complete the technical tasks and projects assigned to it. Usually, only high-tech enterprises, R&D units, production units, etc. set up CTO positions.

This position is somewhat similar to what we often call a chief engineer, whose job is accountable to the company's chief executive officer (CEO).

The technical director is generally responsible for the construction and maintenance of an enterprise's technical management system, has a deep understanding of the technology industry, and has an accurate judgment on the industry's technology development trend and management status.

Chief Designer: The best and No. 1 designer in a company or organization. The conceptual designer here refers to the designer who goes from analysis to simulation, from part to whole, and then from concrete to abstract in the design process.

A concept designer is the creator of the initial idea of a design work, and the subsequent design and refinement work is completed by the designer or assistant designer.

The chief designer is a high-level designer, and the chief is just positioning his position in the organization. From novice to chief designer, it is necessary to go through the process of draftsman-creative design, depending on the degree of personal learning and comprehension, and in terms of industry, the chief concept designer generally takes 3-years. Complete, right?

The chief designer provides clear opinions on the design scheme demonstration and trade-offs in the development project.

Effectively control all aspects of the entire design process.

The chief designer is the first in the group of designers of a design agency, and such designers are often the people with the highest professional skills, the deepest qualifications and the strongest design ability, who are responsible for the most critical and important links in the design, and are responsible for organizing and coordinating the entire design project.

Today, with the rapid development of the global economy, the market competition is becoming increasingly fierce, and the products are highly homogeneous, and more and more enterprises realize that brand is the magic weapon to win the competition.

Brand is not only the logo and window of enterprise products, but also the carrier of marketing value information. A complete brand is not just a name, it contains a wealth of information, including product level, cultural level, service level, visual level and so on. Only by maximizing the full integration and utilization of this information can the value and image of the brand be fully interpreted.

Following the era of advertising and marketing power, the Chinese market has fully entered the era of brand power, from "making products" to "making brands"; From "Made in China" to "Created in China", Chinese enterprises can only pick up the most modern market weapon of brand, from "manufacturing power" to "brand power", but the construction of this platform must first be based on the innovation of the enterprise system and the cultivation of talents, especially the cultivation of enterprise brand management mechanism and enterprise brand management talents. The maintenance of corporate brand value is an integral part of the enterprise brand system engineering and a favorable guarantee for the sustainable development of the brand. A company that will only blindly move forward is a short-lived enterprise, and a brand that will only blindly move forward will only be a short-lived brand.

Only by establishing a brand base can we ensure the smooth development of brand promotion and implementation.

In the construction of corporate branding, the value maintenance of the brand is very important, otherwise it will become a tree without roots and water without a source. The brand tree may be crumbling.

In short, a brand needs to build a continuous process from positioning, implementation and development, and maintenance. This process increasingly needs to be supervised and executed by the Chief Brand Officer (CBO). The Chief Brand Officer (CBO) is increasingly becoming an indispensable management role for corporate brand strategy.

Of course, there will also be some companies that choose to hire a brand consultant from a consulting agency as the chief brand officer of the enterprise. I believe that the chief brand officer is just as favored as the corporate counsel!

With the national per capita GDP exceeding 1,000 US dollars, the initial consumption choice of the whole society has gradually shifted from focusing on cost to focusing on brand. The continuous improvement of social affluence will lead to the phenomenon that non-brands are not allowed to enter the market, and non-famous brands cannot enter the stores. Although we cannot say that the era of "buying brands" has arrived, with the concept of intellectual property rights deeply rooted in the hearts of the people, the era of brand building and brand management is indeed approaching.

In this sense, the needs of the era of brand monopoly are the inevitable requirements of economic and social development.