How do you deliver customer loyalty?

In the Internet, where the cost of acquiring users is becoming more and more expensive, users are constantly being asked to make repeated purchases and "squeeze" every penny of their money, in one word, that is, in the process of operation, turning users who have made transactions into loyal customer service. In this way, not only to avoid the loss of users to the greatest extent, but also to save a lot of costs for users, so that the operation has reached the "ultimate goal"!

How to turn the transaction user into the most loyal user? The so-called loyal user refers to the long-term purchase of the best products, the user has attachment or love for your products or services, it is mainly through the user's emotional loyalty, behavioral loyalty, consciousness loyalty performance.

Think about it, if you look at it from the user's point of view, where do you often go to shop? For example, in the residential building, there are usually three to five supermarkets, there must be one that you frequent, under the same conditions, what makes you particularly interested in a certain supermarket? The supermarket proprietress is beautiful, the supermarket is downstairs, the supermarket provides express service, and the *** of this supermarket can be delivered directly to ...... doorOne or a few of these points will become the reason why you love a supermarket, and we summarize these, probably loyal customer service needs these points:

Insist on delivering value.

Formulate effective and attractive strategic events or products based on big data, and continuously output them to continuously attract and consolidate customer viscosity, so that customers can unconsciously become loyal users of the brand, and the conversion will also become warm.

Enterprises trust more and help the people more.

Honest management, out of the city.

It can help enterprises grasp the whole life cycle of users, provide actual business-oriented solutions, increase huge traffic fission, drive huge sales, and use the social fission effect to attract traffic again and improve user viscosity.

Customer loyalty refers to the degree of customer loyalty, which is a quantitative teasing concept. Customer loyalty refers to the degree to which customers have feelings for the products or services of a certain enterprise due to the influence of many factors such as quality, filial piety, and service, and form a preference for long-term repeated purchases of the company's products or services.

Hello, I have found the following information for you: 1. The company divides loyal customers into the purchase of corporate products or services for 3 consecutive times or more, and the more customers repeatedly purchase the brand's products or services, the more loyal the customer is to the brand. 2. - Generally speaking, the shorter the time for customers to choose the brand, the more it indicates that the brand loyalty and trust are high, and the longer the time indicates that the product is not trusted, considerable, from the length of time the customer selects, it can be seen that the customer's loyalty to the corporate brand is different.

3. Loyal customers have low sensitivity to the products or services they love and trust, and if they are not loyal customers of the brand's products or services, they will have a weaker tolerance for changes. 4. Loyal customers are willing to provide suggestions and opinions on product quality and service level for their favorite enterprises, and are also willing to promote good reputation for their products, help enterprises explore more potential customers, and provide more customers with a good side of their own products and services. 5. Loyal customers are loyal to the company's brand loyalty, and have resistance to competitors' products or services, if customers are interested in or have a good impression of the competitor's brand, it means that his loyalty to the company's brand is low.

6. When facing general quality problems with products or services, loyal customers will generally adopt a more tolerant attitude, understand and negotiate, and will not iron their preferences for products, but if customers are not loyal to the product, once there are general quality problems, they will make claims, complaints, and even resort to law, thinking that their legitimate rights and interests have been infringed.

In business behavior, there are four main types of customer loyalty behaviors with different degrees: impulsive loyalty, emotional loyalty, cognitive loyalty, and behavioral loyalty. These four types of customer loyalty have the following characteristics:

1. Impulsive loyalty is loyalty based on intention, which also means that people tend to buy. Impulsive, loyal customers have a relatively simple decision-making process and are very susceptible to external factors, especially those related to distress. For impulsive loyalists, often a more favorable **** message from a competitor may attract this customer.

2. Emotional loyalty is preference-based loyalty, and people buy because they like it. Emotionally loyal customer decisions are largely determined by the customer's attitude towards the business or its products. A young person who aspires to own a Harley motorcycle may always maintain a very strong desire to buy a Harley-Davidson motorcycle, so the clothes and watches he wears are all Harley-Davidson brands.

3. Cognitive loyalty is information-based loyalty, and cognitive loyalty is rational loyalty. Their purchase behavior is generated by their understanding of specific information such as the functional characteristics and cost performance of the product. They are often like a product expert, they not only understand the function of the product, but also conduct various data collection research to understand the differences and technical characteristics of the product, they are even better than the product salesperson to know the performance of the product, the existence of defects, etc.

They will consider various factors to eventually produce the perception that the product is more suitable for them, so as to form a loyal purchase behavior. Once a better product exists on the market, they will also study and compare it.

4. Behavioral loyalty is loyalty based on action, and customers have formed a kind of inertia of buying a ruler. Customers often need to put in the effort or overcome certain obstacles in order to purchase such products. Behavioral, loyal customers have formed the habit of buying corporate products to a certain extent.

Such customers are willing to overcome some obstacles in order to purchase the company's products or services, such as being willing to wait in line for a long time for a new product released by the company.

Both cognitive and behavioral loyalties appear more rational than impulsive and emotional loyalties, and such rational loyalties can usually last longer. Impulsively loyal customers have the lowest level of loyalty and last for a shorter period of time; Behaviorally loyal customers have the highest level of loyalty and the longest duration.