I want to learn to advertise, what do I want to learn to learn to advertise?

What modes does the PC version support?

Actually, you have to really love and work hard, not think about what you want to get from the beginning.

This has to start with the operation software learning, let me introduce it to you! Main content: Photoshop, Illustrator, Pagemaker, FreeHand, CorelDraw and other design software commonly used by advertising companies.

Photoshop: Learn the comprehensive use of image processing, channels, layers, and paths; correction of image color; the use of various special effect filters; the production of special effect words; Image output and optimization, etc., flexibly use layer style, fluid delay code hall deformation, bottom fading and masking, etc., to produce ever-changing image effects.

PageMaker: Learn the basic rules, usage methods and skills of typesetting design, the use of toolboxes and shortcut keys, menu functions and operation skills, the precautions for publications, books, promotional color pages, and output outputs, and the methods of advanced professional typesetting production of newspapers and magazines.

Illustrator: Learn graphic drawing, packaging, and the production of promotional pages, making it more convenient for you to design logos and CIs, and in less than a month, you will become a real art master, and learn it on the basis of Photoshop, and the efficiency will be doubled.

FreeHand: Whether it is personal work design, company logo, poster production, can be easily completed, applied to advertising, printing and other industries coreldraw: through the core of the full range of design and web page functions into the existing design scheme, the production of vector illustrations, design and images, excellent design of company logo, newsletters, color pages, manuals, product packaging, logos, web pages and others.

1. Software PS is the software with the most frequent practical use by designers, mainly processing pixel images.

CDR is a vector drawing software, and its extraordinary design ability and super typesetting function are widely used in many fields such as advertising packaging, trademark design, logo production, illustration drawing, typesetting and color separation output.

AI is also a vector illustration software, which is widely used in printing and publishing, poster book typesetting, professional illustration, multi-image processing and Internet page production.

The function of CDR is similar to that of AI, you can understand that AI is rich and handsome, and CDR is silk, because in the first-tier cities of Beijing, Shanghai, Guangzhou and Shenzhen, the use rate of AI is higher; On the contrary, CDR is more widely used in second- and third-tier cities.

2. How you start your idea depends on what your theme is and what you want to express.

Everyone has their own way of expressing themselves when it comes to painting.

You can have a style, you can be personalized, you don't have to be realistic and delicate to be good, and there are many ways to express the same way.

Everything you can feel around you is a wealth that you can associate with and materials to be developed.

Don't look at others, don't be bound by space.

Take album design as an example, you must first conceive the positioning in your mind, know what kind of things the customer wants, and then know how to design.

Before you put your inspiration to paper, you should brew your own feelings to enrich your inspiration.

For example, think of the undulating waves, then the rolling clouds, the brushstrokes surging between the waves, and the inspiration rushing out of the clouds, these things will be forgotten if you don't express the tip of the pen in time.

If you are afraid of losing it, you should seize it, that is your inspiration and your wealth.

When you think about a creative idea, it's as smooth as water.

To do it in one go, to be open-minded when you close the pen is a kind of venting, to strongly express your imagination, and to seize the inspiration in time.

Accumulation should grasp your best state, and you can find your inspiration from life at any time**.

Grasping any bright spot that can flash in your mind, recording different things in life, accumulating and storing them, this is accumulating and enriching your creative space, storing artistic life.

I'm a university student studying advertising. Here's a little bit of advice.

First of all, you must have a certain psychological preparation to learn advertising. Because those who study advertising are miscellaneous scientists. Therefore, it is required to have a keen sense of observation and the ability to associate in daily life.

You can take a look at the autobiography of the advertising person, from which you can see some good habits of successful advertising people.

Communication Practice: (Professional Fundamentals).

1. Introduction to Advertising, edited by Chen Peiai, Higher Education Press, monthly edition.

2. The History of Chinese and Foreign Advertising (Domestic Part), Chen Peiai, China Price Publishing House, Yintan, Second Edition.

3. Basic Principles and Practice of Public Relations, Ji Huaqiang et al., Xiamen University Edition, Second Edition.

4. "Advertising Psychology", Huang Heshui, Xiamen University Edition, First Edition.

Of course, the autobiography of the father of advertising is also not to be missed. "Confessions of an Advertising Man".

If you want to work in an advertising agency, it is recommended that you take some advertising qualifications. Moreover, advertising is also divided into different directions and emphases. There is the direction of print advertising, as well as film and television advertising, etc., and there is also the difference of focusing on design and planning.

Design requires a certain amount of hand-drawing skills and aesthetic ability. Nowadays, the requirements for computers are also very good, and you need to have a certain computer foundation, such as using some P-graph tools. Of course, PS, CI and other software just help you beautify **, etc., or you need a very good hand-drawn.

Except, of course, for expensive electronic sketchpads.

If it's a planner, I propose to search for more advertising proposals on the Internet. For example, the topic of New Unicom, which has been very popular recently, has many advertising companies bidding, so you can take a look at the proposals of different advertising groups, compare them, and analyze the advantages and disadvantages. Look at the angle from which the advertising team impressed the merchant at the end.