I want to study advertising planning, what university in China is better?

Advertising planning is first of all a liberal arts discipline, and it is better for you to choose a comprehensive or liberal arts university.

Secondly, there is also the use and planning of media in advertising planning, if you are more focused on photography and production, journalism and communication universities are a good choice; Moreover, the CEOs of many advertising and marketing companies are news people. If you are doing marketing planning, ae or something, such as Peking University, Xiamen University, and Zhejiang University, these are all good. Personally, I like Xiamen University more, because it is located on the coast, and it has a greater ability to tolerate new things and knowledge, and most of the advanced consciousness and ideas are introduced to the mainland from Fujian and Guangdong provinces, after all, it is close to Hong Kong and too late.

Moreover, the academic style is also relatively strong, and the library of Xiamen University is very good, with a very rich collection of books. There may be more lectures at Peking University, but not much more than those in Xiamen. Universities in Hong Kong are also good, but the admission and tuition fees will be higher.

In general, if you want to learn advertising planning, you must choose a liberal arts school. Although some science universities have them, they are certainly not as specialized as liberal arts schools. It depends on how much you can take the college entrance examination, two universities and three, that mainly depends on your own self-study, which school you go to is not much different, heh...

This is the experience of someone who has come before.

Advertising planning needs to learn the knowledge of advertising, comprehensive knowledge, the application of PPT, marketing and psychology, etc., it is recommended to strengthen the writing skills, practice the writing ability of business language, and pay attention to business information.

Advertising planning needs to learn the most basic and important is to plan the writing of the text, including the application of PPT, advertising planning does not use word; The second is marketing, and I personally recommend Philip Kotler's "Marketing"; Finally, read more books on psychology, especially those related to consumer psychology.

Mainly these three aspects, the others are different depending on the industry you choose, and the things to focus on are also different. If it is an advertisement in the automotive industry, it is necessary to understand the sales channels of the car and the car sales market in the region; If it is alcohol and fast-moving consumer goods, you may need to know some things related to fashion and hypermarkets; If it is an advertisement in the financial industry, it is natural to understand the knowledge of finance. So, it still depends on which one you choose.

Job Position: Design Assistant, Graphic Designer, Senior Designer, Art Director, Design Director, etc. Graphic design mainly includes the design and production of art typesetting, print advertising, posters, light boxes, etc.

In response to the needs of advertising agency halls and professional design companies, we cultivate graphic designers with comprehensive quality and skills, so that students can master the professional design skills required by different positions in graphic design, and have the ability to independently complete various design projects.

After graduation, students can work in advertising companies, planning companies, design companies, publishing industry, corporate publicity planning departments and other graphic design fields in demand.

1. Recommend Communication University of China. Advertising planning is a research direction under advertising, and the School of Advertising of Communication University of China recruits graduate students majoring in advertising (0503Z5).

2. Advertising for graduate students, including advertising, is not a major in many schools, but a research direction under the major of communication.

Studying advertising design and advertising planning is basically the same. Although one focuses on execution, the other focuses on planning.

However, general schools have elective courses and compulsory courses, and there are generally about 10-20 courses to choose from, so you can choose advertising design, and then choose advertising planning courses as electives.

There has always been a statement in the advertising circles that the advertising majors of these two schools are the earliest in China, and there are more good professional scholars and resources.

Then the School of Advertising of Peking University has developed rapidly in recent years, especially online advertising.

1. Xiamen University.

2. Communication University of China.

3. Chinese Renmin University, 4. Peking University.

5. Jinan University.

6. Fudan University.

7. Xiangtan University.

8. Nanjing University.

9. Wuhan University.

10. Jiangsu University.

This is a ranking of schools in advertising, and I don't know if you want more than that

1. Communication University of China.

2. Chinese People's University, 3. Peking University.

The criteria for evaluating the professional strength of a school are as follows:

1. The humanistic heritage of the school;

2. The history of the development of the discipline;

3. Academic echelon;

4. Students' influence in society;

5. Leaders of the profession;

6. The main academic achievements of the major; Wait a minute.

In terms of comprehensive strength, Communication University of China, Wuhan University, and Xiamen University belong to the first echelon, and these three schools have an irreplaceable position in China's advertising industry.

In addition, Peking University, Renmin University, Fudan University, Shanghai University, Shanghai Normal University, Zhejiang University, Nanjing Normal University, Guangzhou Academy of Fine Arts, Jinan University, and Shenzhen University also have considerable strength.

The colleges and universities that offer advertising design majors are divided by region as follows:

1.Southwest China: Sichuan University of Foreign Languages, Guizhou University, Yunnan University, Southwest University of Political Science and Law, Southwest Normal University.

2.Northwest China: Lanzhou University, Xi'an University of Foreign Chinese, Northwest University, Ningxia University, Xinjiang University, Shanxi University, Inner Mongolia University, Inner Mongolia.

University of Science and Technology, Inner Mongolia University for Nationalities, Shaanxi Normal University, China West Normal University, Northwest University of Political Science and Law.

3.North China: Peking University, Tsinghua University, Minzu University, Communication University of China, Beijing Second College of Foreign Chinese, Beijing Technology and Business University.

Chinese People's University, China Youth University of Political Science, Tianjin Normal University, Hebei University, Shandong Normal University, Qingdao University, Hebei University of Science and Technology Corridor.

Fang Normal University, Hebei University of Economics and Business, Hebei Normal University.

4.East China: Nanjing University, Zhejiang University, Xiamen University, Fudan University, Soochow University, Nanjing Normal University, Shandong University, Nanjing Physical Education.

Shanghai University of Finance and Economics Shanghai University of Sport Shanghai Foreign Chinese University.

5.Northeast China: Liaoning University, Heilongjiang University, Shenyang Normal University, Harbin University of Commerce, Jilin Normal University, Jilin University.

6.Central China: Zhengzhou University, Hubei University, Hunan Normal University, South-Central University for Nationalities, Wuhan University, Huazhong University of Science and Technology, Central China Normal University.

Hunan University, Sichuan University, Wuhan University of Physical Education, Zhongnan University of Economics and Law, Hengyang Normal University.

7.South China: Guangdong University of Foreign Studies, Hainan Normal University, Jinan University, Guangxi University.

This is the institution that opened the specialty, and there is no ranking.

TOP10 (National Authoritative Ranking of Advertising Majors):

1. Xiamen University.

2. Communication University of China.

3. Chinese Renmin University.

4. Peking University.

5. Jinan University.

6. Fudan University.

7. Xiangtan University.

8. Nanjing University.

9. Wuhan University.

10. Jiangsu University.

This ranking refers to the ranking of advertising, which has a design direction.

Specifically, Xiamen University is the first university in the country to offer a major in advertising, with a strong foundation and great teachers. Communication University of China is not only about knowledge, but also about how to mix **, which belongs to the pragmatism. The National People's Congress is somewhat similar to the Chinese transmission, but the students are not as good as the Chinese transmission.

Peking University, Fudan University, Nanjing, and Wuhan University are very strong in their own right, so the advertising major is not the best major in the school. In Xiangtan and Jiangsu, the comprehensive strength of the school is not strong, so it pays attention to the construction of advantageous disciplines, and the school investment in advertising is considerable.

Choose the best according to your score!

You can study graphic design, or other design classes, you can check the Internet to see if there is advertising design in the design courses of various schools.

Damn, it's the same as rice, Xiamen University is good, and the middle transmission is also good, too many brothers.

Universities: Sichuan University of Foreign Languages, Guizhou University, Yunnan University, Northwest University, Ningxia University, Xinjiang University, Beijing Technology and Business University, Tianjin Normal University, Hebei University, Shanxi University, Inner Mongolia University, Liaoning University, Heilongjiang University, Suzhou University, Nanjing Normal University, Anhui University, Anhui Normal University, Nanchang University, Shandong Normal University, Qingdao University, Zhengzhou University, Hubei University, Hunan Normal University, Guangxi University, **Minzu University, South-Central University for Nationalities, Southwest University of Political Science and Law, Communication University of China, Shanghai University of Sport, Jinan University, China Youth University of Politics Chinese Minmin University, Jilin University (2 years) (4 years), Fudan University, Shanghai Foreign Chinese University, Nanjing University, Zhejiang University, Xiamen University, Shandong University, Wuhan University, Huazhong University of Science and Technology, Huazhong Normal University, Hunan University, Sichuan University, Shaanxi Normal University, Lanzhou University, China West Normal University, Northwest University of Political Science and Law, Peking University, Tsinghua University, Hebei Normal University, Yanbei Normal University, Shenyang Normal University, Shanghai University of Finance and Economics, Zhongnan University of Economics and Law, Wuhan University of Physical Education, Jishou University.

Northeast Normal University has a major in advertising.

The main subjects of advertising are communication, economics, and marketing.

You can also learn the knowledge of advertising design (including art basics, graphic design, corporate CI design, etc.), but it is not focused. If you want to develop into design, you can. It's just that you have to pay more than art students.

Most of the advertising students are engaged in marketing, media, planning, etc.

Advertising is not just some film and television and print advertisements that the public sees.

Advertising contains many things, and to make a plan, you need to first market research, then media analysis, and advertising budget ......In the end, the strategy is not enough, and you say that there is not much content in advertising. There are many directions, depending on how you choose.

Advertising is not popular, but I am very optimistic, because many people in the advertising industry today are not from advertising, so you see a lot of people engaged in advertising, but there are few majors. After systematic learning, it will indeed enrich a lot of knowledge. Advertising is not the so-called advertising agencies that you see all over the streets, they are nothing more than advertising production.

It's not a hot topic, but the job prospects are good. Here is a ranking of Chinese universities in advertising, I hope it can help you.

1 Xiamen University A+

2 Communication University of China A+

3 Wuhan University A+

4 Chinese University A+

5 Fudan University A+

6 Liaoning University A+

7 Zhejiang Gongshang University A+

8 Sichuan Normal University A+

9 Zhejiang Wanli University A+

10 Shenzhen University A+

11 Shandong University of Science and Technology a

12 Jiangxi Normal University a

13 Shanghai Normal University a

14 Qingdao University of Science and Technology a

15 Beijing Institute of Graphic Communication

16 Shandong University of Technology a

17 Shanghai University a

18 Wuhan University of Technology a

19 Hainan University a

20 Zhejiang University of Technology a

21 Huazhong University of Science and Technology a

22 Shijiazhuang University of Economics a

23 Nanchang University a

24 Hebei University a

25 Jinan University a

26 Wuhan Institute of Technology a

27 Lanzhou University a

28 Northwestern University a

29 Anhui University of Finance and Economics a

30 Sichuan University a

31 Fujian Agriculture and Forestry University

32 Hubei University of Economics

33 Peking University a

34 Zhengzhou University a

35 Tianjin Normal University a

Rank school name grade.

1 Xiamen University A+

2 Communication University of China A+

3 Wuhan University A+

4 Chinese University A+

5 Fudan University A+

6 Liaoning University A+

7 Zhejiang Gongshang University A+

8 Sichuan Normal University A+

9 Zhejiang Wanli University A+

10 Shenzhen University A+

11 Shandong University of Science and Technology a

12 Jiangxi Normal University a

13 Shanghai Normal University a

14 Qingdao University of Science and Technology a

15 Beijing Institute of Graphic Communication

16 Shandong University of Technology a

17 Shanghai University a

18 Wuhan University of Technology a

19 Hainan University a

20 Zhejiang University of Technology a

21 Huazhong University of Science and Technology a

22 Shijiazhuang University of Economics a

23 Nanchang University a

24 Hebei University a

25 Jinan University a

26 Wuhan Institute of Technology a

27 Lanzhou University a

28 Northwestern University a

29 Anhui University of Finance and Economics a

30 Sichuan University a

31 Fujian Agriculture and Forestry University

32 Hubei University of Economics

33 Peking University a

34 Zhengzhou University a

35 Tianjin Normal University a

Sino-French cooperation is generally the first two years of study in China, and the last two years in France, and the tuition fee is relatively expensive.