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When you go shopping and shop, you will see a wooden cabinet used to display and display design products, what is it called? Jishuer showed Xiaoji to ask customers, and everyone called them differently, including display cabinets, display shelves, storage shelves, and display props. It doesn't really matter what the name is, the most important thing is that you should know the characteristics of the showcase, so that it can be used with our products and use it better.
The appearance of the display cabinet is humanized, the raw materials are diversified, and it also has an advertising effect to achieve a stronger revenue purpose. In essence, it is to display and design products through display cabinets, so that it can decorate and highlight products, so that customers will be deeply attracted by the products designed by the display, and help customers trade.
So what kind of display cabinet display design products are easier to attract you? Looking personalized? Colorful?
Or the visuality of the entire store? Almost every store display cabinet color has some attention, because in everyone's impression, different products have different hue brand image, such as the food industry, you can use some warm colors; Friends in the cosmetics category can take some neutral and elegant colors; Grocery stores can also be opted for a neutral cream or grey-black color with bright products. Naturally, the gender, age, and cultural clash of customers have different interests and preferences in color tones.
Needless to say, the form of the display cabinet is various, including squares, rings, storage, and inlaid walls, which can be customized according to the characteristics of the product and the effect of the product after display.
The types of materials used in the display cabinets are innumerable, wooden, steel, and steel combined. Wood is divided into melamine boards, oil pumps and solid wood boards. Steel is divided into cold-rolled steel plate, hot-rolled round steel and stainless steel plate; The surface solution is divided into painting, electroplating process, above Xiao Ji but said a little bit of basic material and surface to solve the actual effect, there are also acrylic board, laminated glass, Boeing airplane paper, these materials, surface solutions are different, the effect of the display cabinet is also very different.
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Classification, batch number, etc., classifying the display cabinet can effectively display the items to consumers, and there are different batch numbers that customers can intuitively understand.
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If you are new to the display industry, you need to compare several custom manufacturers of display cabinets and choose a display cabinet that suits your size and style.
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A certain amount of rent will be charged, the geographical location is very important, it needs a star effect, the quality of the product must be very good, and it needs to be blessed by popularity
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In order to achieve a good display effect, a beautiful product is often achieved through the carrier of the showcase, so the showcase design is particularly important. Mastering the essentials of design is a must-have for every designer.
Because shopping mall display cabinet props are the main carrier of display goods, just like the furniture in the family, not only to put as many clothes, furnishings and artwork as possible, but also to have affinity and personality, to show a family's cultural level and style, but also to show a family's economic strength, and the design of shopping mall showcases is the same. Whether it is a department store, a shopping mall, or a specialty store, the future competitive development trend is to position themselves in their respective target markets, and establish a warm and dispersive space environment for shopping, entertainment and leisure for their target customer groups. Because of this, the design of the display cabinet should be as meticulous as the design of furniture, grasp the design function of the jewelry showcase, and integrate the design elements with the design ideas, concepts and creativity.
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1. What is a showcase?
Showcase, as the name suggests, is a prop used to display goods and store goods, mainly used in shopping malls, supermarkets, specialty stores, boutiques and other places.
With advertising effect, Qin Liang hand can achieve better profit-making purposes, and is a good display platform for brand sales.
The display cabinet is a display rack, also known as a product display rack, a shelf, a portable display and a data rack, etc., which can be designed according to the characteristics of the product, and can also be added with a creative logo signage, so that you can increase the eye-catching degree of your product, and better display it in front of the public, so as to increase the role of product advertising.
Second, the characteristics of the showcase.
The characteristics of the display cabinet are not only firm in structure and beautiful appearance, but also free, fast in disassembly and assembly, and convenient in transportation.
Shopping malls and supermarkets use display cabinets to display goods and boutiques, which can not only show the beautiful style of the display shelf, but also have a good decorative effect on the goods and boutiques.
A successful showcase should include the following:1make full and rational use of unique space; 2.Complete the practical function of displaying goods; 3.The appearance is beautiful and novel, attracting attention and giving people a good impression at the same time; 4.Comply with the CI requirements of merchants.
The design and method of the showcase are extremely rich, which needs to be completed by merchants and professional display companies.
3. The scope of application of the showcase.
The showcase cabinet is widely used in electronics, electrical appliances, famous cigarettes, wine, watches, jewelry, numbers, bags, clothing, slag cosmetics, pharmacies, glasses, craft gifts, crystal products, hotel supplies, stationery, automotive supplies, 4S shop car models, plastic products, cosmetics stores, factory product exhibition halls, foreign trade company sample halls and other product display, can also be used for enterprise exhibitions, and can be designed in multiple styles, so that the product display is higher highlights.
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1. While the showcases express and publicize the characteristics of the goods and convey the sales rate, many showcases play an unusual role in decoration and beautification through the exquisite furnishings with gorgeous colors and unique shapes. The dazzling and beautiful image has become the place where people's eyes are most concentrated, and the display cabinet is like an art gallery, showing a long and beautiful scenery.
Second, the display cabinet is often constantly changed in a certain period of time, so every time the design and display effect is not directional, it will give people a new feeling. Like the continuous launch of exhibitions, it constantly meets the requirements of modern people to seek innovation and difference, and creates a variety of forms through ingenious conception, communicating the harmonious and joyful emotions between people, people and society, and people and nature.
3. The showcase directly serves people's lives, exists in people's clothing, food, housing, and transportation, and everything displayed is not like pure art that is high above and far away from the fireworks of the world, but presents an equal communication dialogue that the audience needs, so it can get people's wider attention and maximum participation.
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The general function of the display cabinet of the store should be to enable customers to receive the information that the merchant wants to convey most effectively in a limited time and space, and guide customers to buy.
In general, the role of the display cabinet is to display the goods, such as the placement of products, hanging, brand image display, etc., in addition to the basic display function, the display table also has a protective effect on the product and the store staff in the event of an accident.
Its basic function is firm structure, easy to disassemble and transport, often used in shoes, clothing, bags, home furnishing, exhibitions, exhibition halls, department stores, boutique handicrafts, gifts, jewelry, electronic digital home appliances, mobile phones, glasses, clocks, tobacco and alcohol, cosmetics and other industry stores, stores, brand promotion plays a good role in publicity.
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The most important role of display cabinets and display shelves is that they can have the most direct visual communication with consumers, and can allow consumers to clearly understand the company's products, and then produce consumer behavior.
Under the influence of the idea of "experience economy", good display cabinets and display shelves can also promote the generation of "return rate", so whether it is a brand product enterprise or a company that wants to brand its products, it will definitely attach great importance to the design and production of display cabinets and display racks.
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Display cabinets are more common in supermarkets, fruit shops, hot pots, and skewer shops, which can display drinks, fruits, and dishes well, and can also play a role in freshness and refrigeration, helping us to store food better and have a better taste.
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