What are the cost effective marketing activities for Double 11?

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You can refer to the Ali index, the higher the index, the better the sales of products, but the competition is also very large! In the clothing industry, there are all kinds of small categories, such as **, **, children's clothing, etc., the most promising should be ****, because selling things on **, although ** is not expensive, but the cost is not high, do not expect to make much profit, as long as it is small profits and quick turnover.

At present, mobile phone products are the most popular, snacks are also very popular, followed by clothing. The clothing industry is actually on the top platform, there are indeed too many clothing industries, why there are so many, in the final analysis, it is because of making money, and every year the data statistics, the sales volume of the clothing industry is firmly ranked first, which shows that the market is indeed very large.

In addition to the usual beauty, FMCG and electronic products, the peak sales of this year's Double 11 are also concentrated on the main products in the major live broadcast rooms due to the popularity of the live broadcast industry.

The data of 372.3 billion is actually only the statistics of the amount of supplementary payments from 0:00 to 0:30 in the morning on the 11th, and if you add the pre-sale of the first wave of No. 1, this number will only be greater.

Singles' Day itself is already a real shopping festival to a large extent, and despite all kinds of complaints, it is still the lowest discount day of the year, which is an out-and-out carnival for consumers. But silver is obviously not so optimistic for most merchants, and under the coercion of the e-commerce platform, many are dripping blood and carnival together.

The marketing strategy of Double 11 is as follows:

The first part is the part of laying the foundation to increase sales, and the time node is from October 10th to October 31st, and the main activity of this part is poly.

Bargain events and store coupon distribution activities, of course, this period is not limited to just gathering cost-effective product groups and brand groups.

If you open the gold panning coin permission, you can also participate in the gold panning coin live lead action, and you can also participate in brand sales, as long as it is.

You can apply to participate in any store event that you can attend.

The second part is the quiet warm-up of Huique. The warm-up activity is also a key part that directly affects the performance of the day of Double 11, and the warm-up is the pre-11.11 day.

The warm-up time node is from November 1st to November 10th, and the content of the event mainly includes store coupons used on the day of Double 11.

Push and remind consumers to join the shopping cart in advance, participate in official warm-up activities, CRM maintenance and marketing, and SNS promotion.

For sellers, in addition to attracting new members through cooperative warm-up activities, the ten-day warm-up is a great sale for a large user base.

Home, the most important thing during the warm-up period is CRM maintenance and marketing.

Specifically, it is divided into several steps, and what kind of means are used in each step to activate and maintain existing old members, and attract old members to receive Double 11.

Coupons, add the target product to the shopping cart in advance, and you can come back to buy it on the same day of Double 11, which is worth thinking about for sellers.

Issue. The third part is the day of Double 11. The marketing activities on Singles' Day are mainly based on the official timing and rules of the day.

Yes, there are different time periods for different time periods.

The marketing methods of Double 11 include: shopping allowances, super grabbing red envelopes, signing in to receive red envelopes, and big-name limited-time spikes.

1. Shopping allowance.

In the full reduction activity, users can use the shopping allowance of Double 11 to achieve cross-store full reduction. However, the shopping allowance is also required. Consumers can collect it through multiple channels such as product detail pages, venues, interactive games, and point drawing, which are subject to what consumers actually see.

There is no upper limit on the amount of shopping allowance that consumers can receive. Merchants can't extract the shopping allowance link, and there is no need to decorate it separately, and the shopping allowance collection entrance will be automatically displayed on the acceptance page.

2. Super grab red envelopes and sign in to receive red envelopes.

The rule of Super Grab Red Envelope is that you can claim it three times a day. There is also a sign-in to receive red envelopes, and users can also receive red envelopes through daily check-ins. However, the amount of red envelopes received each time is not large, so why not send them to users on the day of Double 11?

The purpose of the platform is to let users open ** every day, cultivate user habits, and increase user stickiness.

3. Double 11 partners, carve out red packets.

You can get red envelopes by opening a meow shop, for example, you can get red envelopes by upgrading a meow shop, and you can get red envelopes by building a building, and the red envelopes you get need meow coins to be exchanged.

4. Activity warm-up.

The warm-up period is done, and for sellers, the warm-up period can get the attention of consumers, which means that there are many people who are willing to place orders with you on Double 11. It can be prepared for delivery in advance, because the logistics of Double 11 is very frequent, do a good job of preheating in advance, let users make a deposit, and the merchant can prepare for the stocking, arrange the goods in a certain area in advance, and the user can send the product out in time after payment.

5. Big name limited-time spikes.

It may be that many users just directly collected or added a certain big brand, but did not buy it. This Double 11 big brand shows that the flash sale activity is coming, it tells users that the price was not reduced before, but now the price has been reduced, and it can only be purchased within the specified time, and there will be no more time after the time has passed.

Wonderful marketing case of Double 11:

Weilong, the king of the single: Weilong, who made his debut in the C position to do things, began to keep a low profile on Double 11 "going the other way", because it said that it was going to withdraw from the center of the stage.

You, who have long returned mathematics to your elementary school teacher, are you still upset about the double 11 full reduction order? The intimate Weilong launched a special project to make up a single brick, "Weilong is a single brick, **need to move**", and the moved exchange of tears. Don't talk about it, I can't buy it!

Weilong, who does not take the usual path, has insight into the needs of consumers in the double 11 activity - full reduction of orders, and proposes this excellent order plan, and covers a range from 10 yuan to 40 yuan, plus spicy strips are a flavor snack suitable for all ages, you can't buy a loss, you can't be fooled, it's really an invincible good hand to make up an order.

Origin of Double 11.

Double 11 shopping carnival, refers to the annual November 11 network ** day, originated from **** (Tmall) on November 11, 2009 held the network ** event, when the number of participating merchants and ** strength is limited, but the turnover far exceeds the expected effect, so November 11 became a fixed date for Tmall to hold large-scale ** activities. Singles' Day has become an annual event in China's e-commerce industry and is gradually influencing the international e-commerce industry.

During this period of Double 11, there are too many social resources to use land, and more resources are needed to provide comprehensive services for consumers and businesses on Double 11. Whether it is the security service of the place of purchase and sale, or the comprehensive support of social human resources, it is necessary to meet the needs of consumers and merchants to sell products quickly as much as possible.

However, there are only ten or so days of high-intensity service every year, and they need special guarantees, so it will lead to the need to increase the rapid increase of these social service resources in these days, and once the Double 11 has passed, these rapidly expanding service resources will become very rich, resulting in a waste of social resources.

Mainly in such an environment, many businesses do not have the ability to carry out ** activities, which leads to too many false behaviors. And buyers can only really know whether it is true or false only after confirming it on such a platform as slowly buying, knowing the historical changes of **, although there is a third-party platform to help, but it also makes the behavior of shopping complicated