Auto insurance Double 11 renewal activity plan, Double 11 car insurance activity planning plan

6 questions and answers to tell you how to buy the most cost-effective car insurance.

Q1: What are the current ways to buy car insurance?

Answer: At present, there are roughly four ways to buy car insurance, one is that the car owner carries the relevant information, goes to the business outlets of the insurance company, fills in the policy on the spot, and pays the insurance; the second is intermediary channels, such as insurance through the 4S store where the car is purchased; The third is **insurance, such as Ping An car insurance**; Fourth, online insurance.

Q2: Who is suitable for insurance?

Answer: The advantages of business hall insurance are authoritative and reliable, complete procedures, and immediate advisability, while the disadvantage is that it is more troublesome and time-consuming, and it is suitable for people who have more free time; Intermediaries such as 4S stores insure, the advantage is that it can be carried out simultaneously with the purchase of cars, which is more convenient, but ** is relatively high, suitable for new owners who trust 4S stores; **The advantages of car insurance are time-saving, low rates, and professional agents to answer questions, which is suitable for most car owners; Online car insurance is more convenient, fast, and accurate, and suitable for all car owners who can access the Internet.

Q3What are the advantages of direct selling of car insurance?

Answer: The direct sales business of car insurance is mainly online car insurance and ** car insurance, because it avoids the participation of intermediaries, it can greatly reduce the cost of insurance, such as Ping An car insurance direct sales business can achieve "private car commercial insurance more savings" rate concessions, and all ** open and transparent, so that car owners can consume clearly.

Q4: Is online car insurance the same as other channels?

A: For example, Ping An online car insurance is no different from other ways to apply for accident claims and customer service. When an accident occurs, the owner only needs to call the report**, as long as the information below 10,000 yuan is complete, the same can be paid in one day.

Q5: How to buy car insurance through online direct sales platform?

Answer: Car owners can apply for insurance by logging in to the direct sales platform of Ping An's official website for car insurance. Car owners can not only choose the insurance plan provided by Ping An Auto Insurance, but also choose their own insurance combination, and the rates are also very favorable.

Q6: What are the additional services for online car insurance?

A: In addition to renewal reminders, policy inquiries, documents** and membership services, some insurance companies also provide a large amount of car insurance information and case explanations online, which can be accessed at any time during the insurance application process or if you have any questions about car insurance.

Renewal is the act of applying to the insurer for an extension of the term of the insurance contract or to re-apply for insurance procedures when the insurance contract is about to expire. When going through the renewal procedures, the insurer or the insured can appropriately increase or decrease the sum insured, or make other changes, according to the objective circumstances or needs at that time. There are three ways to renew your policy:

a new insurance contract;

Conclude a "Certificate of Renewal of Guarantee" in accordance with the original conditions;

The "renewal receipt" of the renewal premium will be used as the proof of renewal, and all conditions will be handled according to the original policy.

Renewal of short-term medical insurance is usually a year-long policy, if the insured is out of the insurance during the insurance period, after the insurance company pays out, it is often not possible to renew the policy in the next year. According to the insurance company, this is because even if the insured is **, the risk of re-illness is still very large, and the incidence of chronic diseases is also high, so the risk of renewal is too great for the insurance company.

Summary. Dear, hello, in response to your question "Double 11 Car Insurance Activity Planning Plan" now gives you an answer: Dear, Double 11 Car Insurance Activity Planning Plan 1, the seller who registers for the main branch venue must be a market seller; 2. Sellers who register for the main sub-venue must comply with the seller qualification conditions of the "** Online Marketing Activity Rules" From January 1, 2014, sellers who have ** fake snow product violations (including sellers who have deducted 24 points or more for ** fake snow product violations before 2014) are prohibited from participating in the promotion In addition to meeting the above three basic thresholds, sellers who register for the main branch venue must also complete four core task settings:

1) Collect and send red envelopes to stores (except for gold rush coins and game sub-venues); 2) Sign in to the store and send lottery tickets (except for gold rush coins and game sub-venues); 3) Gold panning coins (except for digital, automobile, and game sub-venues); 4) The event baby needs to create a wireless detail page.

Dear, hello, in response to your question "Luzerne Double 11 Car Insurance Event Planning Plan" is now giving you an answer: Dear, Double 11 Car Insurance Event Planning Plan 1, the seller who registers for the main branch venue must be a market seller; 2. Sellers who register for the main sub-venue must comply with the "** Online Marketing Activity Rules" Seller Mountain Clan Qualification Conditions From January 1, 2014, sellers who have ** fake snow product violations (including sellers who have deducted 24 points or more due to ** fake snow product violations before 2014) are prohibited from participating in the promotion In addition to meeting the above three basic thresholds, sellers who register for the main branch venue must also complete four core task settings: 1) Collect and send store red envelopes (except for gold rush coins and game sub-venues); 2) Sign in to the store and send lottery tickets (except for gold rush coins and game sub-venues); 3) Gold panning coins (except for digital, automobile, and game sub-venues); 4) The event baby needs to create a wireless detail page.

1. The basic requirement for the baby's pricing on Double 11 is that the baby is half price, and after half price, it cannot be lower than the ** sales of Double 11 within a month of rough cherry blossom time. Therefore, we must consider that if the product is priced too low, does it still make sense to participate in Double 11? If the price is too high, can we still participate in 11.11?

2. Traffic factorMany friends participate in every day**, and the registration is unsuccessful many times, why? A key factor is that after you sign up, after review, the traffic is lower than that of similar registered products, the traffic of your product comes and goes, or there is a small problem with your product, such as being badly reviewed. Traffic is one of the key reasons to determine whether we are likely to get the opportunity to get the best every day, if you meet the conditions in front, but the traffic behind is stuck, the result is not registered.

3. The preparation for shed defeat says: "No preparation is preparation for failure." In the infinite space of the Internet, whoever prepares in advance and takes the lead will be the big winner!

This preparation includes: market analysis, pricing strategy, brand design, title design, ** plan, event warm-up, store decoration, product preparation, staffing, and sales control.

1.Car Insurance Renewal Method:1.

2.When the car insurance reaches the stove rock period, you can contact the insurance company with the owner's ID card, vehicle driving license and other documents to apply for renewal; 2.When applying for insurance in accordance with Article 11 of the Regulations on Compulsory Insurance of Motor Vehicle Traffic Accident Liability, the policyholder shall truthfully inform the insurance company of important matters.

3.Important matters include the type, brand and model of the motor vehicle, identification**, license plate number, nature of use, the name (title), gender, age, residence, ID card or driver's license number (organization**) of the owner or manager of the motor vehicle, the accident situation before the renewal of the motor register, and other matters stipulated by the regulatory authority for insurance protection; 3.Article 13 When signing a compulsory insurance contract for motor vehicle traffic accident liability, the insured shall not put forward additional conditions other than the insurance clause and insurance rate to the insurance company.

4.When an insurance company signs a compulsory insurance contract for motor vehicle traffic accident liability, it shall not compel the insured to sign a commercial insurance contract or require additional conditions.

1. The renewal of the 4S store you mentioned should refer to the renewal of the vehicle insurance business sold by the 4S store. Second, to do a good job in the renewal work, it is necessary to do the following work in ordinary times: (1) Familiar with the vehicle insurance business, understand the car insurance process, master the insurance premium calculation method 1, familiar with the vehicle insurance business Many 4S shop car insurance renewal personnel often do not receive training on the job to learn, and even do not know what is going on with compulsory traffic insurance and commercial insurance, so in the communication with customers, customers must not be assured of their business.

Therefore, the renewal personnel must learn the terms of vehicle insurance, understand the insurance liability and the names of each type of insurance, and at least know how to explain the car insurance business to customers. 2. Understand the insurance process, and when the customer has the intention to insure, the customer should be informed of the information and requirements required for insurance. This seems simple, but there will be many problems in practice, such as the requirements of the annual examination of the attached page of the vehicle driving license in some companies are different from the requirements of commercial insurance, and many companies require the annual examination of vehicles before insuring commercial insurance.

3. To master the calculation of premiums, it is necessary for the renewal personnel to learn the rate regulations of car insurance and the requirements for the use of various rate factors, and it is not required that the calculated premiums are consistent with the insurance company's system, but at least they can inform customers of the general amount of premiums. (2) Do a good job of sorting out customer information files. 1. Screen customer information from the system at least one month in advance to extract the customer information of the previous year from the system, understand the type of insurance that the customer has invested in the previous year, the amount of premium, and the expiration date of the insurance, so as to design the underwriting plan and notify the customer.

2. Record the contact with customers in a timely manner, that is to say, do a good job of daily work logs, and record the contact with customers in a timely manner, so as to facilitate tracking of customers and promote the achievement rate. 3. Maintain communication with customers, and notify customers of some preferential activities in 4S stores in a timely manner to strengthen contact with customers. Third, the slag holding skills this is a very important aspect, many people do not pay attention to the practice of words, in the communication with customers will not be able to communicate with customers smoothly, many 4S stores are often through the first contact customers, such customers often do not choose 4S shop ** auto insurance business.

Extended reading: [Insurance] How to buy, which one is better, teach you to avoid these insurance"pits"

1.Choose the right insurance company for you.

In the case of Bukai socks, we are faced with the question of whether to continue to choose the insurance company of the previous year or change the insurance company. In fact, as long as the insurance company of the previous year performed actively in this year's cooperation, and fulfilled the commitments on the terms as scheduled, there is no major problem, and it is also beneficial to continue to choose it. For example, Sunshine Insurance takes great care of old customers, and will give a lot of practical discounts to car owners who purchased car insurance in the previous year, which is the advantage of continuing to choose it.

If you are not satisfied with the insurance company you are working with now, and you learn that other underwriting companies have services that are more suitable for you, for example, you think that Sunshine Insurance's car insurance is very convenient, fast, and has good service, which is more suitable for you, then no matter whether this company now prescribes you a condition for the policyholder to renew and upgrade, you should decisively choose again.

2.Choose the type of insurance that suits you best to renew.

With the experience of buying car insurance in the first year, you should have more or less understanding of the type of car insurance when you buy car insurance in the second year, and you should also know more about the condition of your car, then you have to choose the right car insurance according to your own situation, avoid unnecessary types, and buy the type of insurance you need.

Choose the type of insurance, in addition to the necessary compulsory traffic insurance, car damage insurance, car personnel insurance, excluding deductible insurance, none of them is missing, and if you often take the highway or drive in a place that often has to endanger the road environment, it is best to go to a glass insurance; If it rains a lot in your area or the rainy season is long, you have to consider wading insurance; If the security environment in the nearby area is poor, you need to consider anti-theft insurance. If you are really entangled, you can go to a professional consultant for consultation, such as Sunshine Property Insurance, Chinese Life and other large insurance companies to give advice, or have a certain degree of experience and professionalism worthy of reference, and then judge whether it is suitable according to your own needs, and then make a choice.

Summary. The Double 11 discount for car insurance starts on the 11th. There is a discount for buying insurance on Double 11, and generally speaking, the insurance company is in.

Five. There will also be preferential policies for car insurance on holidays such as 1st, 11th and 11th Day, and in addition, there will be preferential activities for car insurance purchased through online channels or telemarketing.

The 11.11 offer for car insurance starts from that day.

The Double 11 discount for car insurance starts on the 11th. There is a discount for buying insurance on Double 11, and the insurance company is there.

Five. Holidays such as 1st, 11th and Double 11 will also have preferential policies for car insurance, and in addition, car insurance purchased through online channels or telemarketing will also have preferential activities from time to time.

At the same time, the car insurance discount dissipation of the greatest pulse is in July and August, this time period is basically the off-season of car insurance, and there are some statutory holidays, shopping festivals during the car insurance discount will be relatively large, during this period the insurance company will launch a series of preferential activities to promote sales.

And this year's "Double 11" has attracted a large number of businesses to participate in Hunger as always. As an important part of the ** insurance channel, ** car insurance has also joined the price of the forelimb back to the battle, playing the slogan of "car insurance four folds", and various car insurance companies have also launched different strengths.

One: Cover. The name of the plan (plan theme, time, place, planning event), the object of the plan (customer), the name of the planner or the planning agency, the method of marketing planning, the date of completion of the plan and the applicable time period of the plan.

Second: the content of the text.

1. The purpose of the program (planning purpose).Marketing purposes can be broadly divided into the following categories:

A: The enterprise is in the nascent period: new enterprises need a set of systematic marketing strategies to enter the market.

B: The enterprise is in the growth period: according to the development of the enterprise in the late development situation, it is necessary to reformulate the marketing strategy or the stage of the marketing strategy.

C: Changes in the market environment: To adapt to market changes, new products or new markets need to develop new marketing strategies.

D: Mistakes in previous programs: Eliminate old programs and launch new programs to make up for mistakes and participate in market competition.

e: The need for stage goals: according to the long-term strategic planning of the enterprise, the development of phased marketing strategies in different periods.

F: A major change in business operation: the adjustment of the business direction of the enterprise requires the development of a new marketing strategy.

2. Market analysis.

Macro environment analysis: Through the analysis of the macro environment, the stability, growth and risk level of the marketing market can be determined. Analytical factors include:

Politics, economy, law, culture, demographics, economic development status, consumption structure, consumption level, consumption psychology, etc. For some products that are greatly affected by the development of science and technology, such as computers, household appliances and other products, the impact of the direction of technological development trends should also be considered in the marketing planning.

Market Situation Analysis: Analyze the target market to determine the buying patterns and trends of the target market. Analytical factors include:

Market size, growth potential, product performance, total sales volume of market segments, demand characteristics, product awareness, age, gender, occupation, education, income, family structure, etc. (marketability, actual market and potential market conditions of the product; Market growth status: where the product is currently in the market life cycle; For products at different market stages, what is the company's marketing focus, what is the effect of marketing strategy, and the impact of demand changes on the product market; Consumer acceptance is a requirement for planners to analyze the market prospects of the product based on the information they already have).

Product, technology, cost analysis: mainly refers to the analysis of the company's historical data or new products and enterprises' data involved in marketing planning to reduce decision-making errors. The main factors of analysis include:

Product technology, cost, marketing, gross profit, net profit, recent profit and loss, etc.

Competitive analysis: Mainly for the analysis of existing and potential competitors to find out the marketing characteristics and competitive strategies of competitors. Analytical factors include:

Market code search scale, market share, market target, product quality, product positioning, marketing strategy (advertising, activities, public relations activities, pricing strategy).

Distribution channel analysis: Mainly analyze the advantages and disadvantages of the industry market and competing brands in the distribution channel to find available sales channels and sales relationships.

Extended reading: [Insurance] How to buy, which one is better, teach you to avoid these insurance"pits"