Use marketing theory to analyze product packaging, and try to analyze the psychological strategy of

Product packaging is mainly to protect products and sell products, packaging needs to form their own series of culture according to the brand image of the product, around their own core values to package, can establish a brand image.

Answer]: The design of commodity packaging should formulate different packaging strategies according to different consumer needs, so that the various psychological functions of commodity packaging can be better played. When designing, it is usually necessary to consider the consumer's consumption habits, consumption customs, consumption level, and the consumer's gender, age and other factors.

1) It is designed according to the age of the consumer. Products are usually sold in a certain age range, and it is generally unlikely that the packaging of the product will cater to the tastes of consumers of all ages. Therefore, when designing commodity packaging, it should be reasonably designed according to the different ages of consumer objects.

2) It is designed according to the cultural level and economic income of the consumer object. Differences in education level and economic income usually lead to different consumer appreciation and requirements for product packaging. Taking economic income as an example, for consumers with relatively high economic income, in addition to having higher requirements for the quality of goods, they usually also have higher requirements for commodity packaging.

In this case? In order to sell the goods, Xiao Fei should pay attention to the taste and grade in the packaging design, and highlight the aesthetics and taste of consumers. For consumers whose economic income is relatively low enough, such consumers pay more attention to the quality of goods, and the packaging of goods should not be too emphasized, but should be concise and practical.

3) Design according to the psychology of the consumer object. The psychology of consumers can be subdivided according to the standards of ecological psychology and gender psychology, and the multi-level nature of consumer psychology market segmentation determines that packaging design should also be carried out from multiple angles.

In short, commodity packaging is the integration of protection function and marketing, and it is the resonance of the creator's thinking and consumer psychology. Only by grasping the psychology of consumers, catering to the preferences of consumers, meeting the needs of consumers, and stimulating and guiding consumers' emotions can packaging design stand out in the fierce competition.

Answer: Analyze this case in two aspects?

The first aspect: how to improve the quality of service in the sales process?

As a salesman to move customers with sincerity and friendliness, to convey the trust of customers, to the customer-centered idea as a commitment, to create the high quality of products, so that customers agree with the quality of products and related requirements, to marketing management personnel decision-making market research results, so as to improve the product research and development, production, sales of all-round system of marketing planning and management process and system, to continue to study the new concept of product marketing methods, in order to continue to open up the market high-end situation, Wholeheartedly escort the after-sales service of market products, and wholeheartedly provide customers with high-quality services with product market terminals.

The second aspect: how to enhance the advantages of the product in the sales process?

As a market research approach and development direction for manufacturers to develop new products, the market positioning of products is the development trend, the product brand expansion and extension program is the marketing strategy, and the marketing improvement plan and control measures are suitable for the development path of product marketing. In order to actively explore and practice the strategic layout of marketing, lay a solid foundation for the sales channels of products.

Personal summary mentions:

Through the systematic study and discussion of case analysis of the marketing department, the quality of decision-making and deployment is the quality to achieve the optimization probability, the product research approach is to achieve excellence, and the marketing integration of resources to achieve comprehensive benefits, so as to reflect the overall and collaborative ability of the marketing research team, and to improve the performance and results of the marketing team elite with precise policies, and the joint efforts of collaboration and win-win. Thank you!

Marketing believes that product packaging is generally composed of three parts: primary packaging, secondary packaging and shipping packaging.

Product packaging is the visual experience of consumers on the product, the direct and main transmitter of the product personality, and the direct manifestation of the corporate image positioning. Good packaging design is one of the important means for enterprises to create profits. Accurate strategic positioning and product packaging design in line with consumer psychology can help companies stand out from many competing brands and make the company win"Reliable"reputation.

The role of packaging:

1. Protect the goods and facilitate storage and transportation. The most basic function of product packaging is to protect the goods and facilitate storage and transportation.

2 Packaging attracts attention, explains the features of the product, gives consumers confidence and creates a favorable overall impression.

3 Packaging also offers opportunities for innovation. Innovations in packaging can bring huge benefits to consumers and profits to producers.

(1) Similar packaging strategies. That is, the various products produced by the enterprise adopt similar patterns and colors on the packaging to extract common characteristics. Its advantage is that it can save design and printing costs, establish a corporate image, and benefit new products.

However, sometimes the quality of individual products will be reduced, which will affect the sales of other products.

2) Differential packaging strategies. That is, the various products produced by the enterprise have their own unique packaging, and the design adopts different styles, colors and materials. This strategy prevents the reputation of one product from being affected by the failure of one product.

However, it also increases the cost of design and the promotion of new products.

3) Relevant packaging strategies. That is, all kinds of related products are placed in the same package**. Such as series of cosmetic packaging. This can be convenient for customers to buy and use, and is conducive to the sales of new products.

4) Reusable packaging strategy or multi-purpose packaging strategy. That is, after the product in the package has been used, the packaging itself can also be used for other purposes, such as milk powder packaging iron box. The purpose of this strategy is to increase the additional benefits of consumption and thus expand product sales.

5) Hierarchical packaging strategy. That is, different grades of packaging are used for the same product to accommodate different levels of purchasing power. For example, gifts are packaged in different grades.

6) Comes with a giveaway packaging strategy. That is, on or in the package, a lottery ticket or physical object is included to attract consumers to buy. This strategy is especially effective for children.

7) Change your packaging strategy. When a certain product is not selling well or a type of packaging is used for a long time, the company can change the packaging design, packaging materials, and use new packaging. This can create a sense of freshness for customers, which can lead to expanded product sales.

I also saw it on the Internet, you can see for yourself.