Why did American luxury cars announce the discontinuation of all sedans?

I believe that many friends who know about cars know that in the past two years, SUV models have been sought after by many consumers by virtue of their large internal space advantages and excellent driving experience, and have become the darlings of the automobile market for a while.

As we all know, China is the world's largest automobile market, so in addition to domestic car brands, there are a lot of joint venture brand cars into China's automobile market, want to occupy a certain share in the market, so the competition between China's automobile market can be said to be very fierce, coupled with the current car sales performance is only SUV models, so the sales of some cars can be described as miserable, in order to reduce losses, some car brands have to stop producing cars.

What I want to share with you today is the American luxury brand Lincoln Automobile, to say why Lincoln is so popular, because Lincoln is lengthened, it can be said to be a well-known luxury car. When it was first listed, Lincoln's sales in China have always been good with its extremely high brand influence, but with the rise of domestic sedans, SUV models have become the darling of the market, so Lincoln's car sales began to shrink significantly, in order to reduce losses, Lincoln decided to completely stop production of sedan models to focus on the production of SUV models.

Lincoln's decision can be said to make many fans cry out a pity, you must know that Lincoln's sedan has always been very good, especially Lincoln MKZ, this car can be said to be very cost-effective, and it is a pity to stop production. Let's share this car with you. From the point of view of appearance, this car gives people a calm and atmospheric feeling, and the grid-like grille with the Lincoln logo can be said to be very recognizable.

This is where he succeeded, but also where he failed, as we all know, young people are now the mainstream group of car consumption, because the car lacks vitality, so it limits the buying group.

In terms of interior, the interior of this car mainly adopts a simple and generous interior design style, which is different from a normal car, this car has no gear handle, and all gears are set to buttons, so the owner only needs to press the button next to the central control screen during driving. The design of the center console can be said to be very plain, with no bells and whistles, only a large number of physical buttons and a central display.

In terms of power, this car is equipped with a turbocharged engine, matched with a 6-speed manual automatic transmission, although this power combination is not particularly good, but it can also be said to be very good, the peak torque has reached, and the maximum output horsepower is 196ps.

Due to the shift in market demand, Japanese cars are the most popular and occupy the mainstream market, and the suspension of production is based on profits and future development directions.

Due to the fierce competition between China's automobile market, coupled with the fact that the car sales performance is good, there are only SUV models, so the sales of some cars can be described as miserable, in order to reduce losses, some brands of cars have to stop production.

There were very few sales of sedans. Taking Lincoln as an example, the Lincoln brand officially abandoned the sedan product line and went all out to develop SUV products.