Why does Moutai have two symbols: 5 stars and flying sky?

Updated on delicacies 2024-06-14
4 answers
  1. Anonymous users2024-02-11

    The reason why Moutai has two trademarks, "Five Star" and "Feitian", is formed under a specific historical background.

    In 1953, Moutai began to be sold abroad, and the trademark pattern was changed to a composition of golden ears of wheat and red five stars. The wheat ears are outside, the five-star is in the center, and the registered trademark is the "wheel" brand, which is the predecessor of today's "five-star" trademark, implying that Moutai is the crystallization of the New China Workers' and Peasants' Alliance. However, under the historical conditions at that time, this trademark design was regarded as a "political trademark" by foreign countries, so it was subject to some undue discrimination.

    In order to facilitate export sales, with the approval of the former Ministry of Light Industry of the People's Republic of China, the export trademark of Moutai was changed to "Feitian" brand in 1958, and the pattern borrowed the image of Dunhuang "Feitian", which has a great influence in Western society, and held a golden cup for two fairies flying in the sky, implying that Moutai is the messenger of diplomatic friendship and has been used to this day.

    There is no difference in the quality of Moutai liquor with the "five-star" trademark and the "Feitian" trademark. In the packaging workshop, it is often the same batch of liquor that is blended uniformly, and then packaged with "five-star" in the morning and "Feitian" in the afternoon, or at the same time, this team packs "five-star" and the next team packs "Feitian", so the packaging of Moutai with the two trademarks is just different.

  2. Anonymous users2024-02-10

    LZ: In the 90s, it was called five-star, and after 00 years, it was called Feitian, and now only Feitian is authentic. If there is a channel that is not too reliable to buy five-star Moutai, it must be fake.

  3. Anonymous users2024-02-09

    The difference between Feitian and Five-Star Moutai.

  4. Anonymous users2024-02-08

    There are mainly Feitian, Moutai alcohol, Moutai Town, Zodiac Moutai, aged wine, Handi wine, five-star, Wang Mao, Hua Mao, Lai Mao, Guizhou Daqu, etc., which can be drunk according to different occasions.

    Aged Moutai, Handi Moutai, 80-year-old Moutai, 50-year-old Moutai, 30-year-old Moutai, 15-year-old Moutai, Aged Moutai commemorative liquor, ordinary Moutai, Feitian Moutai, five-star Moutai, gift box Moutai, Moutai commemorative liquor, low-alcohol Moutai.

    New Feitian 43 degrees 500ml, five-star 43 degrees 500ml, 43 degrees 680ml, 43 degrees 750ml, 43 degrees 1000ml.

    Feitian Moutai represents that Moutai is a messenger of diplomatic friendship, which was previously only used for export abroad, but now it can also be sold in China.

    Five-star Moutai is the symbol of the New China Workers' and Peasants' Alliance, and is the original trademark of Moutai, which was used for domestic sales and can now also be exported abroad.

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