Why is it difficult to walk in the future of Internet celebrity Jiujiang Xiaobai?

It may be because many people are saying that its market is narrow-oriented, and some people say that it is just selling copywriting.

The reason why Jiang Xiaobai is so popular with people, especially young peopleMainly because of its fashionable slogans and cultural characteristics, it directly abandons the middle-aged and elderly market and directly enters the young market that is still in the blank stageBecause its unique slogan directly hit the hesitant psychology of young people, it quickly opened up the market once it was launched, making people feel the unique characteristics of this liquor.

Jiang Xiaobai was able to quickly defeat his competitors and dominate the market because of his interesting copywritingYoung people feel that it represents their own personality and attitude to life, and winning is won by marketing methods. However, the product will focus all on marketing, which will only make the product popular for a while, because it is not an excellent taste, especially in the same price of liquor, it is even inferior, and many young people will not continue to spoil it after drinking it once.

Observations of young people in some coastal provinces show that the substitution of wine for liquor is now evident. From the perspective of the future development of baijiu, it is still uncertain whether young consumers can change their attitudes towards baijiu as they grow older. Therefore, it is still an urgent step to let young consumers get in touch with liquor.

However, the road of rejuvenation of liquor does not mean that it only relies on marketing. One is that this market is somewhat narrow, with low consumer frequency, low usage, and limited market size. "And in the long run, it is necessary to make technological breakthroughs to make the liquor comfortable in the mouth and reduce discomfort.

Cai Xuefei believes that the efforts in this area may be more important to make liquor healthy and low-grade. In addition, in terms of channel innovation, traditional liquor should also adapt to the online shopping habits of young consumer groups.

This is because of its taste, which is actually not particularly good, but it is just touted.

Because Jiang Xiaobai has only been on fire for a while, he is now in a lukewarm situation.

In fact, Jiang Xiaobai's wine does not taste very good, but it was popular before because it was brought up by Internet celebrities.

Many people have very bad evaluations of Jiang Xiaobai, and his taste is not good, so it is difficult to go forward.

Because the popular products of Internet celebrities can only be short-lived and cannot be maintained for a long time.

Because this kind of thing was just very popular at the time, and then it was easy to be eliminated.

Because now his Internet celebrity effect has passed, and everyone doesn't like him very much.

It should be said that it may be forgotten in the future, after all, it is an Internet celebrity wine.

Because now everyone doesn't like it very much, and they don't think it tastes very good.

This is because Jiang Xiaobai's marketing is really poor, and its distributors are very dish-oriented.

From an overnight hit to a one-time wine, Jiang Xiaobai's dumb fire, which has an annual sales of 3 billion, is caused by many reasons:

1. Jiang Xiaobai's decline in propaganda efforts;

2. Jiang Xiaobai's publicity remains unchanged, which leads to buyers' sales fatigue for Jiang Xiaobai;

3. Too much packaging surface and ignoring quality problems.

Third, quality is also very important for a product, sales are very important, but quality is also the top priority. However, without good quality, no matter how high the sales are, it is only temporary, and poor quality will lead to the poor reputation of the product, and such a product will become a disposable product. The benefits and profits of disposable products are short-lived and fail in the long run.

Fourth, conclusion: If Jiang Xiaobai wants to continue to maintain his hot state, then he must start from quality and change his sales methods.

The explosion depends on marketing copywriting. Jiang Xiaobai's taste is not very good, and it is still different from traditional big-brand liquor. Generally speaking, it is a lack of product quality support, which is difficult to last.

First, because the competitiveness of the wine market has always been in the hands of international brands such as Wuliangye and Moutai, and the competitiveness is too strong, and second, because more wine companies have begun to imitate Jiang Xiaobai's marketing model, resulting in Jiang Xiaobai's marketing being reduced.

Because Jiang Xiaobai's wine is too difficult to drink, and the manufacturer only pays attention to publicity, and does not make the taste of their products better.

The main reason is that this Jiang Xiaobai liquor brought goods through some Internet celebrity live broadcasts and used all the money for marketing, but did not improve the quality of the product, which led to a decline in word of mouth, so it slowly became a disposable liquor.

Jiang Xiaobai looks very cheap, but when everyone slowly reflects on it, Jiang Xiaobai's quality is not particularly good, and its ** is not particularly cheap, so Xiaobai will slowly become popular.

Because Jiang Xiaobai's taste is really not delicious, I also bought it once before because Jiang Xiaobai was too hot, and after drinking it, I found that its wine taste was not very pure, and it was a little spicy after drinking, and the original popularity was also because of the good marketing.

I think the only reason why Jiang Xiaobai can become an Internet celebrity is the people it targets. We all know that liquor is generally aimed at men, and older groups, but Jiang Xiaobai's positioning is the liquor consumer group of the younger generation after the 90s, this part of the group, it has a wide spread, when they come into contact with a more innovative idea, he will show off something about Jiang Xiaobai's product on his Weibo or circle of friends, and Jiang Xiaobai liquor has captured this characteristic shared by the post-90s. Moreover, Jiang Xiaobai has reduced the concentration of traditional baijiu, making it more suitable for these people to accept it.

Moreover, most people drink liquor and have stories, Jiang Xiaobai is equipped with sentimental words, so people who have feelings and like to tell stories are not willing to pay? Everyone has the idea of rushing, when others share the ** about Jiang Xiaobai, and when you go to the restaurant, if you happen to meet Jiang Xiaobai, then I think you will also want to try it, the psychology of hunting. This is Jiang Xiaobai's magic weapon to win.

Because it's not wine that's sold, it's copywriting.

Don't think that you drink wine, in fact, it is all alcohol + flavor, referred to as 2 catties