China s agricultural products are often unsalable, what is the problem?

The unsalable agricultural products are, on the one hand, due to the asymmetry of production and marketing information, and on the other hand, the blind expansion of operations without a scientific plan. China is a large agricultural country, with a very large area of arable land growing a very diverse variety of agricultural products. But for farmers who grow agricultural products, their agricultural products will always be unsalable.

Let's analyze the reasons for this phenomenon from two aspects. <>

The first reason is the asymmetry and unsmooth flow of production and marketing information. Information is very important for the sale of agricultural products, and many farmers do not have a place to publish product sales information, and there are no distributors to buy their agricultural products, so it is difficult to sell all of them no matter how much they produce. Sometimes there is a shortage of vegetables in some places, but in some places this kind of vegetables are particularly sufficient, this kind of information asymmetry, not well-informed leads to, on the one hand, agricultural products can not be sold, on the other hand, consumers can not buy agricultural products.

The second aspect is that farmers do not have a scientific planting plan and blindly expand production capacity. It is very difficult for the Chinese peasants, who are very difficult to produce from the land, and they do not make much money for them, whether it is a harvest year or a catastrophe year. For a bad harvest year, although they can sell for a good price, but the yield is reduced, the total income is not much, for a good harvest year, although the output increases, but they are worried that they will not be able to sell.

Therefore, this kind of unscientific planting plan and blind expansion of production capacity are very easy to cause unsalable products. <>

The above two aspects are the main reasons for the unsalable agricultural products. At the same time, there are other problems in the sale of agricultural products, such as the malicious price reduction of buyers, as well as the relatively high circulation cost and high storage cost, etc., which need to be urgently solved.

I think it's because many people are probably keen on imported food nowadays, so China's agricultural products are often unsalable.

The reason why China's agricultural products are often unsalable is that agricultural households are not in line with supermarkets and the sales channels are not completely opened, so a large number of agricultural products cannot be sold.

The main reason for the unsalable agricultural products is that the sales channels are wrong, and there is no sales skills, so this phenomenon will occur.

1. At present, the problems existing in China's agricultural products mainly include the following points:

1. There is no opening up of the farm, acting as a first-class wholesaler, 2. There are limitations in distribution.

3. The reputation is not high, and it is easy to receive customer complaints.

Second, in addition, agricultural products mainly solve these problems from the following aspects:

1. Use its own cold chain logistics system to ensure the freshness of agricultural products. 2. Improve brand awareness through public welfare activities, so as to expand the market.

3. Improve customer trust through good service awareness.

Extended information: At present, there are many problems in the quality and safety management of agricultural products in China, which are mainly reflected in:

A) the risk of many links in the quality and safety of agricultural materials involves many links, there are agricultural dealers, suppliers, manufacturers, farmers, cooperatives, bases, as well as regulatory departments at all levels, any link of the work of omission, will have an adverse impact on the quality and safety of agricultural materials.

B) the point is wide, uneven agricultural management category is wide, the entry threshold is low, the business units are scattered, and the number is huge, the number of employees is large, the awareness of standardized management is weak, the management level is uneven, the phenomenon of unlicensed operation and illegal operation is prominent.

Three) there is a prominent contradiction between the operator and the regulator for a long time there is a prominent contradiction between the regulator and the operator: the regulator is always in a series of agricultural quality and safety incidents, take round after round of special rectification actions, want to achieve the purpose of solving the problem through these rectification actions, and the operator will always find a way to deal with the round after round of special rectification, to ensure that the rectification period is not punished by the regulator, the so-called policy, under the countermeasures. The rectification activities will not be carried out every day, and after the rectification activities are over, they will return to the original state.

4) Lack of communication platform between government and enterprises There is a lack of effective interactive communication platform between regulatory departments and operators, and it is difficult for regulatory authorities to carry out effective publicity and guidance for operators, and it is difficult for them to carry out effective statistical summary of information and data of operators, so as to provide accurate data basis for scientific decision-making.

1.The construction of the modern circulation system is incomplete, and there are too many intermediate links: in the circulation process from the hands of farmers to the regular supermarket for sales, there are sometimes more than ten links that need to be experienced. In addition, too many intermediate links increase costs, increase selling prices, reduce consumer satisfaction, and at the same time dilute the interests of farmers; Finally, the use of personnel and materials involved in circulation has greatly increased, resulting in a waste of resources.

2.Circulation of products with low grade, food safety can not be guaranteed: China's food safety problems have been raised countless times, causing common concern at home and abroad, among them, the quality of agricultural products is low, and the safety of use is not guaranteed.

Many agricultural products circulating in the market have no brand, no packaging, and no grading, which makes the modernization of agricultural product circulation more and more difficult. China's qualification "threshold" for participating in the circulation of agricultural products is low, and the construction of circulation auxiliary facilities lags behind, which is mainly manifested in poor storage conditions and low capacity. The access system for agricultural products in some farmers' markets has not yet been established, resulting in a lack of assurance of the quality of agricultural products entering the circulation field.

3.The wholesale market fluctuates greatly, which is not conducive to the supply and demand of agricultural products: the transaction of agricultural products in China completely depends on the supply and demand of local agricultural products at that time, and there is uncertainty in the supply and demand of agricultural products in the wholesale market.

Once there is an imbalance between supply and demand, there is a possibility of sporadic uncertainty in the changes in production and sales. The market produced in this situation has repeatedly risen and fallen sharply, which has a negative impact on the production of agricultural products. 4.

Low level of education in the agricultural market: The low degree of market organization, small scale, incomplete facilities, and backward management methods are important characteristics of China's rural circulation system, and there is a lack of organized circulation enterprises and circulation system. The main manifestations are:

Agricultural products are generally at a low level, and the cycle of agricultural production is not smooth; the sluggish development of market economy entities and their organizations; The market information transmission mechanism is not perfect.

Although many domestic agricultural products are unsalable, in fact, there are some imported agricultural products that are not worried about selling, and the main reason for this problem is that the quality of domestic agricultural products is indeed problematic, but this does not mean that there is no market for domestic agricultural products. Therefore, if we want to solve the problem of unsalable, then we must optimize and adjust the industrial structure of agriculture, and in the process of producing agricultural products, we should not only pursue output, but should pay attention to the quality of agricultural products. At the same time, it is also necessary to guide the peasants to develop some agricultural products that are in short supply, and not to let all the peasants produce a single agricultural product.

The climate is different in every place, the resources are different, and suddenly the same is different. Therefore, it is necessary to develop diversified agricultural products according to local conditions, so as to effectively prevent everyone from developing the same type of agricultural products, so as to avoid product surplus. When producing agricultural products, it is necessary to choose the right industry according to its own advantages, so as to effectively avoid oversupply in the market.

Let's take a simple example, if it is the Guangxi region, then it can develop the Wo Bureau, and if it is the Sichuan region, then it can develop the pomegranate. <>

In fact, in rural areas, many farmers will blindly follow the trend to plant, for example, in the past, if they saw a certain crop planted in some places and obtained a very good economic income, then many people would plant this thing together. The consequence of this is that in the second year, the amount of agricultural products on the market is particularly large, and the first will naturally decrease, and many people will swarm to plant, which will eventually lead to problems with the quality of the product, so that the product will be unsalable. <>

Poor circulation will also lead to the unsalable of agricultural products, because the cost of vegetable circulation is still relatively high, but in the market is not very high, so often the distributors will lower the purchase, so as to reduce their costs. Many farmers are reluctant to sell when they see that the product has decreased, and the final result is that the merchants cannot receive the products, and the farmers' products are unsalable.

Point 1 can be sold online, so this is very convenient, point 2 can also find someone to sell on behalf of you, which can solve this problem, point 3 can go out and sell it yourself can solve this problem.

You can sell agricultural products through live broadcasting, open a store in ** or Pinduoduo, and use a tricycle to pull them to the city to sell, you can sell these agricultural products.

We can find multiple channels to sell agricultural products, after all, agricultural products, its storage time is not particularly long, can not be limited to just one consignee.

There are narrow marketing channels for the product, which has led to the rotting of many agricultural products. Consumption can be carried out online and offline, which can solve the problem of unsalable agricultural products. This is because the quality of the product is not good, or the way of sales is not correct, there is no suitable sales channel and way, so it will lead to the agricultural products cannot be sold.

It can be live broadcast on the Internet, it can be sold in a variety of ways, and agricultural products can be made into processed products and sold again; It may be that the quality of agricultural products is relatively high, and it may be that the quality is relatively poor.

No one buys the things of this agricultural product, and there is no way to sell this agricultural product, and sell these agricultural products through live broadcast and publicity. Because people don't understand these things.

First, the market information is backward or asymmetrical.

Farmers' access to market information is blocked or the market prediction ability is not high, the production mode is closed, the commodity information is not smooth, and there is a lack of an effective agricultural product information exchange platform;

Second, the standardization of agricultural products is low.

Secondly, the list of fruit and vegetable varieties.

First, the quality is not high, resulting in low market competitiveness, limited capital and scale, and the high cost of scientific preservation of agricultural products, which can only be listed seasonally and intensively, and the market is oversupplied.

The Management Cadre College of the Ministry of Agriculture and Rural Affairs, the Beijing Municipal Poverty Alleviation Support Office, the China Social Poverty Alleviation Network, Toutiao, Watermelon**, and Douyin jointly launched the "Fight the Epidemic Together, Help Farmers in All Directions" activity, and set up a special topic area for "Fighting the Epidemic to Help Agriculture" in the APP to improve the efficiency of the docking of agricultural product supply and demand information and help agricultural products in various places find sales.

How? To put it simply, all over the country**, agricultural enterprises, farmer cooperatives, buyers, etc., can publish and obtain information on the supply and demand of agricultural products through today's headlines and watermelon** search for "War Epidemic Helping Agriculture", and Douyin users can search for the topic of "War Epidemic Helping Agriculture in Action" on the site to participate. In addition, users can also search for the above keywords, or click on the icon of "Fight the Epidemic Together, Help Farmers from All Directions" to enter the main page of the event to purchase poverty-stricken areas and related agricultural products.

At present, the activity has been officially launched, and under the topic of today's headlines to help farmers in the war against the epidemic, there has been information on the sales of agricultural products from many places across the country. For example, in Honghe Prefecture in Yunnan Province, 100 tons of red-skinned potatoes are in urgent need of sale; In Jintang County, Sichuan, 900 tons of radishes were affected by the epidemic, and the sales channels were interrupted, and no one cared about ......

The anxious appearance of fruit farmers and vegetable farmers is really distressing. As an information platform, we hope to help agricultural products find sales channels through the efficient distribution and docking of information, and also help users in the city to solve the problem of vegetables and fruits to a certain extent. The relevant person in charge of the "war epidemic to help farmers" activity said.

Publishers don't have to worry about not being able to do it. The event arranged a special person to connect with the sales and procurement needs of various places, and once verified, it will further provide flow and support for the supply and demand information of high-quality agricultural products.

Farmers don't have to wonder if it works. You must know that in the past few years, Toutiao has launched the "Mountain Goods on Toutiao" agricultural assistance project, and has helped sell more than 1.56 million agricultural products in various places through platforms such as Toutiao, Watermelon**, and Douyin.

How to solve the problem of unsalable agricultural products on the APP? There are many forms of help, and the more active ones are the forms of the network and self. For example, on Weibo, there are now many people who help some areas sell unsalable agricultural products in the form of public welfare, they have a large number of fans, and many people in the field of agriculture and agriculture are willing to help, which plays a certain role in publicizing themselves, and also helps more people get out of the problem of unsalable agricultural products.