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AB stores and CD stores refer to different levels of stores that are distinguished by the size of the store, while KA refers to super stores (hypermarkets).
More and more large supermarkets will build the store into a shopping center, on the basis of the traditional sales of daily necessities, fresh food, etc., the introduction of joint sales leasing form, freeing up a whole floor to rent to brand clothing, fast food restaurants, mobile phone chains, etc., so that consumers can enjoy the traditional shopping mall one-stop service without leaving the store.
Classification of stores:
Department Store:
1.Large supermarkets: Carrefour, Yichu Lotus, Wal-Mart, Tesco, RT-Mart, Sanjiang, etc.
This kind of store is characterized by a large area, the geographical location is relatively close to the central city, the product variety is mainly fast-moving consumer goods and daily necessities, the product is relatively popular, and the consumer object is ordinary citizens.
2.Department stores: such as:
Jiuguang Department Store, Wangfujing Department Store, Golden Eagle Shopping Center, etc. This kind of store is generally located in the downtown area, the geographical area is close to the central city, the main products are medium and high-end durable consumer goods (clothing, jewelry, cosmetics, etc.), the product ** is higher, aimed at some citizens with spending power.
Specialty store:
1.Home furnishing stores (e.g., IKEA,).
2.Building materials stores (e.g., building dragons).
3.Sporting goods stores (e.g. Decathlon) and so on.
Corresponding to the shopping malls and shopping malls, many shopping malls have also introduced the form of free purchase, and a considerable part of the area is used as a supermarket, commonly known as a supermarket"Supermarkets"。
Marketing strategy of the store:
1. Site selection market research.
Continuous market expansion is one of the core competitive contents of hypermarkets. Therefore, the speed and quality of market expansion is a key indicator of effective expansion.
How to ensure the key indicators has become an important topic for hypermarkets to pay attention to and study. Good stores are doing this work at any cost, and professional market research will be conducted on the location of each new store.
From the macro perspective, it includes the macro economic conditions, local policies, and regional characteristics of the preset project area. From the micro level, it includes the effective business district survey of the project location, that is, the population status, living situation, consumption habits, competitor status, commodity resource status, etc. in the area. Just a small investigation report, the cost of nearly 100,000 yuan, is worth it or not, we use facts to speak.
Generally speaking, the way hypermarkets operate is to sell all kinds of goods to customers. Therefore, we must be clear about the characteristics of the target customer group itself, such as how old most of them are and what their average income is. What are their consumption habits, that is, they usually like to consume at night, whether they are used to buying vegetables in the store or at the farmers' market, and make them quantified and become indicators.
Upfront market research is a must-have for any hypermarket to open a new store.
2. Customer satisfaction survey.
Any enterprise needs to be continuously improved and perfected in the process of operation, and only by continuous updating will it not be eliminated by the market. Customers are the food and clothing parents of hypermarkets, and they must be kept an eye on their dynamics at all times. Customer satisfaction surveys are a great tool.
Through average sampling and face-to-face communication surveys, we can understand the overall impression of customers on the store.
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AB CD stores refer to different levels of stores that are differentiated by the size of the store and the turnover of the store.
ka stands for hypermarket (hypermarket).
With the development of business, large retail customers (including international and domestic large chain retail customers) occupy a huge market sales share in fast-moving consumer goods, health food, daily chemical products and other industries, so that any manufacturer engaged in this industry has to plan a large number of resources to support and manage the sales of these retail customers, in order to achieve competitive advantages in the fiercely competitive business, and obtain profits and market share. These key retail customers are generally referred to as KA and are written by the English Key Accountant.
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Together, the two concepts of BC refer to small and medium-sized supermarkets or stores that are different from KA stores.
1. BC store.
A method of dividing the store in the sales industry. BC store refers to the business area is usually in the 300-1000 square meters of medium-sized supermarkets, most of them are mainly in the form of chains, there are also individual stores, it has a wide range of distribution, rich goods, mostly daily necessities.
2. Store classification.
1. KA: Key Account, a super-large supermarket chain (store) with a business area of more than 3,000 square meters, is not only the forefront of retail brand promotion, but also a larger commodity sales field, it is mostly located in the bustling commercial area, with many varieties of goods, mostly based on family bulk purchases, such as Wal-Mart, Carrefour, Metro, C.P. Lotus and other stores;
2. A: Large-scale stores, the area of the store may not be less than the KA field, the store is popular, which can not only form brand promotion, but also sell a large number of goods, but there is no chain operation, separate procurement;
3. B: Medium-sized stores, the general area is not as large as Class A stores, due to the regional characteristics, the passenger flow is larger, and the sales volume is considerable. Due to the low price of the sales venue, in addition to the first-line brands, the B-class stores are the main battlefield of the second- and third-tier brands, so the competition is fierce.
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The definition of this is different for each company.
Class A stores are generally large stores (key business districts, large business areas, good image, good location) or stores that make a lot of money.
Class B stores are generally medium-sized ordinary stores (average location and average performance), and Class C stores are generally outlets.
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It is defined by daily sales
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For example, some companies are divided into class A according to the area of the store, which is relatively large, and the medium is classified into class B, and then the smaller ones are divided into class C. This is one and the other is divided by monthly sales.
For example, if you sell about 10W Class A and Class B of 8W every month, and so on, some companies may be more detailed, and there will be A1 stores, A2 stores, B1 stores, B2 stores, etc. !
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ka (keyaccount), literally translated as "key customer", Chinese means "key customer", "important customer", for the first party enterprises ka store is a direct sales terminal platform (such as: Wal-Mart, RT-Mart, Auchan, Yichu Lotus, Metro, Century Lianhua, Carrefour, Tesco, etc.) with great advantages in business area, customer flow and development potential.
With the development of business, large retail customers (including large international and domestic chain retail customers) in the fast-moving consumer goods and health food, daily chemical products and other industries occupy a huge share of market sales, can face a certain target consumer concentration of the group makes the major brands are vying to settle in, so that any manufacturer engaged in the industry has to plan a large number of resources to support and manage the sales of these retail customers, in order to achieve a competitive advantage in the fierce competition of business, to gain profits and market share. These key retail customers are generally referred to as KAs. In the Chinese market, the development of KA is in the ascendant, but its rapid development, huge scale and high retail share are enough to change the business pattern of the Chinese retail market.
Today, any manufacturer has to face KA customers and be happy and miserable because of doing business with KA . Different industries will have different models of managing the content and organizational structure of KA. Even for enterprises in the same fields such as fast-moving consumer goods, health food, daily chemical products, etc., with the size of the company's sales scale, the difference in channel development strategy, and the difference in sales organization structure, its KA management style is also different.
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Ka stores generally refer to the comprehensive supermarket market, KA generally only focuses on customers, and the business area is more than 2000 square meters.
Class B stores generally refer to stores with a business area of 200-1,000 square meters, and small mom-and-pop shops are Class C stores.
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According to the store area and the number of cash registers, the supermarket is divided into A, B, C class, C class is generally less than 200 square meters of convenience stores, B refers to 1000 square meters of medium-sized supermarkets, class A naturally refers to more than 1000 square meters of large supermarkets, and KA stores refer to more than 3000 square meters of domestic and international chain of large-scale comprehensive stores, but also key customers.
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The meaning of the title should be that the straight line ab is parallel to the straight line cd
Or the line where the line AB is located is parallel to the line where the line CD is located.
Or the line where the ray AB is located is parallel to the line where the ray CD is located.
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: It means parallel.
However, whether AB CD is a straight line, ray or line segment depends on the specific problem, and sometimes it will affect the solution.
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AB is parallel to CD
ab, cd can be line segments, straight lines, or vectors.
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It can only be a straight line!
The straight line ab is parallel to the cd
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(1) Bac= DAC can be obtained by proving ABC ADC by SSS theorem, and then ABF ADF can be proved to obtain AFD= AFB, and then AFD= CFE is obtained.
2) First, it is proved that CAD= ACD, and then AD=CD can be obtained according to the equiangular equal sides, and then AB=CD=AD can be obtained by the condition AB=AD, CB=CD, and the quadrilateral ABCD is a diamond.
3) First, it is proved that CBF= CDF can be obtained by BCF DCF, and then BEC= Def=90° can be obtained according to BE Cd, so as to obtain EFD= BCD.
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