Is it enough to invest in children s parks, choose a good venue and equipment?

First, the site selection should be considered.

The choice of children's amusement park venue is very important, and it is an important factor that affects the future income of the venue. It is recommended to choose areas with dense commercial activities, densely populated areas, passenger flow centers, crowd gathering areas, etc., such as shopping malls, supermarkets, residential areas, street shops, kindergartens, primary schools, etc. Although the rent of a good location is a little more expensive, the amount of ** is guaranteed, and where there are many people, the business will naturally be better, and it is worth it to rent a little higher.

Second, amusement equipment should be carefully purchased.

For the selection of children's amusement equipment manufacturers, it is necessary to go to children's amusement equipment manufacturers for on-the-spot inspections to see their business conditions and site scale. Then it is the inspection of its production reputation, delivery, and after-sales service quality, and it can also allow manufacturers to provide several amusement parks that they have cooperated with for a long time, and learn from them to confirm the reputation of the manufacturers by the way. As for the charging standard of children's amusement equipment, there is no unified reference**, but it should be calculated according to the local consumption level and parents' attitudes and investment towards children.

3. Choose the right franchise brand.

Choosing to join the brand is an important step to determine the success of the investor's business, choosing a powerful brand, such as Kaqile, which is not only free of franchise fees, but also provides full support for entrepreneurship, in this case, it is of course an easy thing to open a children's park. However, if you choose an unreliable children's paradise brand, not only the initial investment is huge, but also the equipment, after-sales and other equipment are not available, which is a headache for investors.

Fourth, appropriate publicity and promotion methods.

In terms of promotion methods, consideration can be given to cooperating and interacting with organizations related to the nature of children, and at the same time establishing children's amusement park membership files for better service and promotion in the future. But first of all, it needs to be enough new customers to patronize, so it is very necessary to do a good job of publicity and promotion in the early stage, which can be carried out in a variety of ways, such as sending flyers, WeChat electronic membership cards, billboards, bus body advertising, etc.

For example, the investment amount of a 100-square-meter park should range from 100,000 to 200,000.

First, you must determine the site, so that you can design the park according to the actual needs, and then install and configure it according to the design drawing.

Second, many people only ask one in general terms, how much is 100 square meters? But consider that the park equipment inside is also diverse, such as equipped with electric, manual, inflatable, etc., so each price point is different.

Third, only by designing the renderings, to the actual estimate, in order to get the real price, the business also has to consider the problem of the site, if it is their own house is easy to say, but if it is rented, the business still has to consider the rent problem.

Note: Then round up and add a price point to the price as a future ticket. The price of the ticket should not be too high.

Children's paradise can consider starting with handmade DIY stores, the handmade DIY industry itself is aimed at children is based on handmade DIY as the carrier, exercising children's color matching, logical thinking, creative innovation, hands-on ability, etc. You yourself are also a parent, and you should know that today's parents will not spend less money on things that make their babies smart and do not lose at the starting line, and now education itself also advocates entertaining. You can learn while having fun.

1. Pay attention to publicity and promotion.

Online and offline multi-channel promotion, leaflets are the simplest and most effective way to publicize, the coverage of brand promotion should be extensive, establish a sense of the overall situation of publicity and promotion, and large children's parks can even be promoted on TV.

Second, multi-** membership card.

The sales of membership cards are inseparable from hard publicity, publicity is to let customers know that the card can enjoy more preferential benefits, so that customers feel that the card is value-for-money, simplify the card process, can not let customers wait too long, simply fill in the information can do the card.

3. Constantly tap customers.

Only a steady stream of customers into the store to consume, the business of the children's park can be prosperous, so we must continue to maintain and tap customers, focus on maintaining high-quality customers, for some single consumption customers, take the initiative to contact in time, understand the reasons for no longer entering the store to consume, so as to take countermeasures.

Turning new customers into repeat customers is the key task of the children's park, holding more preferential activities, improving service quality, improving the environmental hygiene of the venue, facing complaints, responding quickly, doing a good job in details, etc., these methods can continue to tap customers.

Fourth, the mode of entertaining and teaching.

The times are developing, children's amusement methods are also constantly changing, the traditional children's paradise has no longer met the children's amusement needs, edutainment is a new model, with the goal of puzzle, conforming to the development trend of the times, and has won the affirmation and favor of countless parents and children.

To operate a children's park, you need to find a densely populated place, so that the source of customers is guaranteed.

Then you can sell some membership cards to retain old customers and develop new ones.

Give them certain discounts, so that they can continue to operate.

I ran a tree man amusement trampoline park last year, the business method or tree people amusement told me, they are still more experienced in this area, the focus of the business is to choose a location, attract membership cards, organize activities, etc., if you are interested, you can find tree people amusement to provide reference suggestions.

1. Generally speaking, stores in second- and third-tier cities are easier to operate than in large cities. Because there are many shopping malls in big cities, many shopping malls will have children's playgrounds, so the customer flow is relatively scattered. In addition, the rent is very high, and the salary of the salesperson is also high, even if the business is good, it is not necessarily much profit.

On the contrary, in second- and third-tier cities, if the park is relatively high-end and in the local iconic shopping mall or store, the whole city will know about the park, and children basically have no other place to choose. At the same time, second- and third-tier cities have cheap rents and low labor, which is much better than big cities.

2. The choice of indoor venues is generally opened in several types of commercial areas: department stores or shopping centers, such as Wanda Plaza, Wangfujing Department Store, etc.; Large-scale supermarkets, such as Carrefour, Wal-Mart, Auchan and other large supermarkets; Community; Early education centers, etc. Usually we recommend department stores, shopping malls or hypermarkets, if you choose the community, unless the community is particularly popular, and the flow of customers is also ***, this needs to be measured by investors in combination with the actual local situation.

There are usually two ways to cooperate with shopping malls: rent and joint venture deductions, and if the rent of the shopping mall is cheap and popular, it is better to do rent. If investors are not sure about the popularity of the mall, then the way to deduct points will be more safe.

3. At present, there must be several children's parks in various urban areas, and the grades are uneven. There are soft-powered ones and traditional amusement parks. Of course, the most popular is [Aidudu] children's amusement, and now with the improvement of people's living standards, everyone's requirements for the quality of life are getting higher and higher.

High-income groups are willing to put their children in higher-grade children's parks.

I have a site selection criteria that you can refer to.

1. Increase the unit value and consumption frequency.

Every entrepreneur wants to increase the income of their paradise, that is, to make more money. The revenue of the park is mainly determined by the customer's consumption items and consumption frequency. If you want to increase the revenue of indoor children's parks, the first thing to think about is to increase the unit value of customers and the frequency of consumption.

First, the problem of customer unit price is to plan the so-called profitable projects, such as how much is the proportion of your tickets, how much is the proportion of your project charges, how much is the proportion of others, etc.; Second, the issue of consumption frequency, how to increase the frequency of customer consumption through various aspects, this is very important.

Second, the needs of subdivided age groups.

The needs of parents and children will determine the development of children's parks, and today's children's amusement equipment is becoming more and more refined, what age is suitable for what kind of equipment, what kind of personality children like what kind of equipment, and so on. In the operation of the park, it is also necessary to clearly understand the needs of the customer group, and follow the needs of children of different ages to make a subdivision of the park product portfolio, so as to meet the needs of customers and improve the efficiency of the park.

3. Edutainment.

Nowadays, people's economic consumption level is gradually improving, and the development of children's parks to cope with demand has also developed from simple equipment play to diversified business formats. Parents are also paying more and more attention to their children's education and leisure and entertainment.

In order to improve the performance and income of indoor children's parks, the first thing is to create the value of the park, enrich the content of the park, combine education and entertainment, educate and educate, cultivate children's social skills, and let children learn and grow through play. This can improve the stickiness of parents and consumers in the park, and increase their consumption frequency.

Fourth, multi-channel integration to create platform revenue.

The revenue from indoor children's parks alone is very thin. It is important to use how to attract customers through various channels and increase revenue. Like kindergartens, early education institutions, maternal and child product stores, children's clothing stores, and so on.

Through such an omni-channel model, children's parks can create greater revenue, and there may be sustained revenue growth in the future, and there will be more room for development in the future.

In recent years, the development prospects of children's parks are very good, and the investment and risk are not high, but there are still many people who have a bad business. There is also a trick to how to run a children's paradise well:

When the business starts, set up a membership system to provide customers with discounts and improve customer stickiness; It can also quickly withdraw funds.

The decoration must be eye-catching, which is the first step to attracting customers.

The store is disinfected every day, and the person in charge of daily disinfection is posted in a conspicuous place to reassure customers.

Regular activities, organizing some children's activities, and talking about some cooperation with kindergartens or children's palaces, etc., this kind of mutually beneficial and win-win activities can enhance the popularity of the park and also convert some customers.

It can be operated in multiple ways, with some children's favorite snacks, drinks, and animation peripheral sales.

Organize club activities, such as carrying out happy family activities, holding toy competitions, and giving away lottery tickets and gifts, which can be used to attract the attention of the best and create news events, which can greatly improve the popularity of the store and attract more people to play.

Set up a mascot, just like KFC has Kiki, McDonald's has Ronald McDonald, Disney has Mickey, you can also set up a mascot for your naughty castle, the mascot is the easiest to attract children, that is, it increases the affinity and popularity.

Another thing is to observe more, maintain customers, constantly discover customer needs, and discover new profit points. The staff should be caring and friendly, and at the end of the day, turn off the power and check to make sure there are no safety hazards left.

Pre-school education is closely related to the economy, politics, culture, science and technology, and population in the society, so it is necessary to continuously improve the system to make pre-school education better adapt to the society and let it serve the society.

How much investment budget does it take to open a children's park:

1. Investment budget.

The area of the children's park can be large or small, and different amusement equipment is also different, which leads to different children's parks, different investment costs, tens of thousands of millions can open a children's park. Therefore, entrepreneurs can first consider, what is their budget amount? Then calculate it according to your budget.

For example, if the budget amount is 100,000 yuan, then you can inspect a children's park of about 100 square meters; The budget amount is 200,000 yuan, and you can consider opening a children's park of about 150 200 square meters.

2. Venue rent.

Among the investment costs of children's parks, one of the larger amounts is the cost of amusement equipment, and the other is the rent of the venue. How much does it cost to invest in amusement equipment? This is under your control, and the rent of the venue will be affected by the market.

Venue rentals are different between third-tier and first-tier cities. Therefore, entrepreneurs should be clear about where they plan to open.

Some entrepreneurs have their own venues, which can save on venue rent. In addition, the rent of the venue can be paid monthly, quarterly, and annually, and the cost of the upfront investment is also different for different payment methods. Therefore, it is necessary to take into account the specific rent of the venue.

Third, market demand.

Different market environments, market demand is different, and input costs are also different. Generally speaking, small and medium-sized children's playgrounds are the main areas such as communities, and the investment cost is not high; Shopping malls, supermarkets and other areas are dominated by large and medium-sized children's parks, and the cost of investment is relatively high.

Therefore, entrepreneurs can choose a site according to their own investment budget and venue rent. According to the market situation of the detailed location, make a plan.