What is the most glaring shortcoming of Wanglaoji s advertising strategy?

I have studied Wang Laoji.

I think the biggest disadvantage is the red can and Tetra Pak.

There is no clear distinction that leads to making wedding dresses for others.

To put it in detail: if you have studied Wanglaoji, you will know that the red canned Wanglaoji belongs to JDB.

The green carton Wang Laoji is another company, the two companies use the same name, most people will think that this is the same company, but it is not;

It is true that Wang Laoji is hot in advertising, and there are many people who drink Wang Laoji in the city, but it has arrived.

Second- and third-tier cities.

You will find that there are a lot of people who drink green Wang Lao Ji, and there are two reasons: one is that the brand difference is not obvious, and no advertisement has said that Green Wang Lao Ji is not JDB, so playing a lot of advertisements is also equivalent to advertising for Green Wang Lao Ji; The second is that the red canned ** is more expensive than the green one, and some urban people often choose to buy it cheaply without knowing the difference;

Therefore, JDB's red Wang Laoji became the king of the bid with 100 million, but it seems that he is advertising the green Wang Laoji for free to others, and the other party will not share the money earned with JDB, isn't it an obvious shortcoming.

This advertisement is made by a specialized advertising and marketing planning company, and the shortcomings have basically been made up, and now the operation is very mature.

I feel that the product is missing bottles and has lost a part of the market.

I've studied the case of Wang Laoji, and I think the biggest shortcoming is that there is no clear difference between a red can and a Tetra Pak that leads to making wedding dresses for other people.

To put it in detail: if you have studied Wang Laoji, you will know that the red canned Wang Laoji belongs to JDB Company, and the green carton Wang Laoji is another company, and the two companies use the same name, and most people will think that this is the same company, but it is not;

It is true that Wang Laoji is hot in advertising, and there are many people who drink Wang Laoji in the city, but it has arrived.

In second- and third-tier cities, you will find that there are a lot of people who drink green Wanglaoji, and there are two reasons for this: first, the brand difference is not obvious, and no advertisement has said that green Wanglaoji is not JDB, so playing a lot of advertisements is also equivalent to advertising for Green Wanglaoji; The second is that the red canned ** is more expensive than the green one, and some urban people often choose to buy it cheaply without knowing the difference;

Therefore, JDB's red Wang Laoji became the king of the bid with 100 million, but it seems that he is advertising the green Wang Laoji for free to others, and the other party will not share the money earned with JDB, isn't it an obvious shortcoming.