What is the approach to the creative strategy, and what does the advertising strategy include?

Advertising strategies include:

1. The advertising strategy adopted in conjunction with the product strategy, that is, the advertising product strategy;

2. Advertising strategy adopted in line with market objectives, that is, advertising market strategy;

3. The advertising strategy adopted in conjunction with the marketing timing, that is, the advertising timing strategy;

4. The advertising strategy adopted in conjunction with the marketing area, that is, the advertising strategy;

5. Advertising performance strategies adopted in conjunction with advertising performance. The advertising strategy must focus on the advertising objective, which varies from product to product, from person to person, from time to time, from place to place, and should also be in line with consumer psychology.

Four strategies and skills for advertising and marketing:

1. Brand marketing.

If an advertising company wants to carry out brand marketing, it must ensure the quality of products and services, which is the necessary premise and foundation. In addition, it is important to consider the individuality of the product, which is also known as a differentiated business philosophy.

Through differentiated management, so that customers have a certain recognition and recognition of the products produced by their own company, then when they choose this product, they need less and less reason, more perceptual recognition of the brand, in the invisible, establish the brand prestige of the product, so as to ensure the smooth realization of brand marketing.

2. Audience marketing.

If an advertising company wants to carry out audience marketing, it must be consumer-centric, and carry out unified product allocation and market macro-control according to the needs of consumers. All marketing activities carried out by Prophet Marketing Brand Introduction Advertising Agency should be carried out according to the preferences and interests of the audience, and the opinions of the audience should be positive to maintain the relationship with the audience.

3. Relationship marketing.

In order for an advertising agency to engage in relationship marketing, it is necessary to establish a relationship of mutual trust and long-term cooperation with all aspects of society related to the advertising agency. The so-called various aspects of society, including other advertising companies, target consumers, potential consumers, and other management departments.

As its own, on the basis of maintaining appropriate profits, it is necessary to make appropriate concessions and make appropriate concessions, so as to occupy a more powerful advantage in the future market competition. In addition, advertising agencies should vigorously maintain their existing relationships to prevent the loss of customers.

4. Ecological marketing.

Advertising companies, as profit-making enterprises, must first consider how to maximize profits. But everything should pay attention to the word "degree", beyond this degree, it will be the opposite.

For outdoor advertising companies, they should make breakthroughs in meeting consumer needs and public interests while satisfying their own company's vested profits. It is necessary to actively establish a good social image of the company in the hearts of consumers, set a model in the same industry, and make the audience more emotionally inclined to the company.

Advertising strategy refers to various specific means and methods to realize and implement advertising strategy, and is the subdivision and measure of strategy. There are four main categories of common advertising strategies: product strategy.

Marketing strategy, media strategy, and advertising implementation strategy. Product strategy mainly includes product positioning strategy and product life cycle.

Strategy, in addition to new product development strategy, product packaging and trademark image strategy, etc., so what are the main types of advertising strategies?

1. Life information advertising strategy: This is mainly an advertising strategy adopted for consumers who buy rationally. This advertising strategy is carried out through similar news reports.

so that consumers can immediately obtain information that is beneficial to their lives.

2. Shaping corporate image advertising strategy: Generally speaking, this advertising strategy is suitable for traditional high-quality brand-name products of old factories and famous factories. This advertising strategy mainly emphasizes the size of the enterprise.

and its historicity, thus inducing consumers to rely on its form of goods and services. There are also advertising strategies to establish a leader in the minds of consumers in response to the leading position of their products in the industry.

3. Symbolic advertising strategy: This advertising strategy is mainly formulated to mobilize psychological effects. Enterprises or commodities represent commodities by borrowing a thing, symbol or person, and shape the image of the enterprise in this form, giving people an emotional infection, and arousing people's associations with the texture, characteristics and benefits of the product.

At the same time, because the image of the company and the product is highly outlined and concentrated on a certain symbol, it can be beneficial to memory and expand the influence.

4. Commitment advertising strategy: This is an advertising strategy in which a company makes some kind of commitment guarantee in the advertisement in order to make its products win the dependence of users. It is worth mentioning that the application of commitment advertising has a difference in the degree of feeling and trust between the old product and the new product.

The essence of a commitment advertising strategy is that the promises made must be met. Otherwise, it becomes a more authentic deceptive advertisement.

5. Recommended advertising strategy: the guarantee of self-selling and boasting of enterprises and products may not necessarily be convincing. Therefore, it is necessary to adopt a recommendation advertising strategy in which a third party emphasizes the characteristics of a certain product or a certain company to consumers in order to gain the trust of consumers.

Therefore, this advertising strategy can also be called a testimonial form. For a certain commodity, the affirmation of expert authority, the appraisal of scientific research departments, the confirmation of historical data, and the demonstration of scientific principles are all very powerful testimony, which can produce a "prestige effect" and lead to trust. On many occasions, people are motivated to buy because they have received authoritative propaganda.

6. Comparative advertising strategy: This is an advertising strategy adopted for competitors, that is, two products are juxtaposed at the same time and compared. Some countries in Europe and the United States use advertising more. "I'm not afraid of not knowing the goods, I'm afraid of comparing goods."

That's it for the main types of advertising strategies.

Advertising strategy refers to various specific means and methods to realize and implement advertising strategy, and is the subdivision and measure of strategy. There are four common types of advertising strategies: product strategy, marketing strategy, matchmaking strategy, and advertising implementation strategy.

Product strategy mainly includes product positioning strategy and product life cycle strategy, as well as new product development strategy, product packaging and trademark image strategy.

To put it simply, advertising creativity is to create a unique audio-visual effect through bold and novel techniques, so as to attract consumers to the greatest extent, so as to achieve the purpose of brand voice communication and product marketing

Advertising strategy is a variety of specific means and methods to realize and implement advertising strategy, and it is a subdivision and measure of strategy. There are four main types of advertising strategies: product strategy, marketing strategy, media strategy, and advertising implementation strategy.

Advertising creative is the expression of an advertising strategy that aims to create an effective ad that leads to a purchase.