What is the advertising strategy of Nongfu Spring Water Soluble C100?

It provides industry standards and differentiated marketing.

I'm really willing to give it! ~

1.First of all, we must do a good job in advertising, first of all, choose some large and medium-sized cities, such as Jinan, Qingdao, etc. Office elevators to do publicity, the best frequency is like the express line, and there is the bus body advertising But when choosing the route, you must pay attention to those who pass through the downtown area and the school bus as the goal. Also, the TV commercials on the buses are also good, and the goal is the same.

2.The distribution of the terminal should keep up, consumers have seen such an advertisement, and they want to buy nothing but it, so the focus is on the commercial area, those small shops and stalls can be bought best, plus the first staff, the distribution rate of the terminal determines the sales volume, these are two variables, so it is necessary to improve the market. The pendulum should be placed in a conspicuous position.

3.Do more roadshows, for some universities, squares can do some activities for target consumer groups. Mainly women, you can taste and so on...

Anyway, there are many ways to do the market, as long as it is effective, I am a farmer's business, and I am interested in contacting me!

Nongfu Water Resolution was not listed this year, and as early as April last year, it had begun to seize the market in the first-tier cities in China, that is, provincial capitals.

And at that time, he did not use ** publicity, but only used his own mature channels to occupy the first-class city for the first time.

Because the product is about twice as high as the general drink, if the hype is not achieved at that time, the loss will be increased, and the first-class city as a test sales point not only considers the consumption capacity but also considers the driving consciousness, and people in big cities now drink this.

Wahaha's HELL-C is an imitation product, and the launch time was at the end of last year. The reason why TV commercials were made as soon as they came out was to get a piece of the farmers' market share. From the similarity between the product packaging and the farmer's packaging, it can be seen that it is an imitation product.

However, Farmer's products have been sold for 9 months and have already had good market feedback, and TV commercials have also been launched. The purpose of its advertising is also to promote, but the target of promotion is already in secondary cities, and it is mainly used to stabilize its market position.

From an advertising point of view, the Farmer Water Solution 100 advertisement was quite successful, while Wahaha's advertisement was relatively unsuccessful.

From an advertising point of view, the farmer's advertisement clarifies the characteristics of the product and its benefits. At the same time, it makes people have the urge to buy.

The sour expression of a child eating a lemon proves that lemons are unpalatable, but people know that lemons are rich in nutrients, what should they do if they want to eat them? The picture is cut to water-soluble C100, which directly gives consumers a good choice. The copy is concise and the meaning is clear.

Many people will have the desire to buy after watching this advertisement.

And Wahaha, looking for a few people to shout hello-c hello-c glaze only knows that there is a new product, with a new drink, it can't drive people's consumption impulse, maybe they will try it after watching the advertisement, but there is no strong consumption impulse.

The main drinkers are young people, especially lemon juice, how many old men and ladies have drunk such a fashionable drink?

So although Wahaha came out with this product later, he grabbed the mainstream consumer group as soon as he made a move, and his advertising was very targeted.

Wahaha's channels are all over the country, and new products can be spread all over the country as soon as they are listed, and it is easy to enter the eyes of consumers.

The wahaha ad is much more high-profile than the farmer. Naturally, there are more people who see it.

Wahaha is an old brand and the leader of the beverage industry. Most of the current younger generation grew up drinking Wahaha and have a high degree of loyalty and trust in Wahaha.

Nongfu Spring Water Soluble C100 and Wahaha "Hello C" together, basically the same packaging, color, taste, ask yourself, which one will you choose?

So, the result is like this, Wahaha came from behind.

I will buy water-soluble c and I drink Robust

Kim Min-ji of South Korea.

Every time I want to see an ad for water c100, how much is five and a half lemons? Drunk money bought a bottle of lemons, this ad is too fake, haha, I don't know, I want now?

"We don't produce water, we're just nature's porters. ”

Nongfu Spring insists on building factories at the water source and producing at the water source. Each bottle of Nongfu Spring is clearly marked with the water source to ensure that consumers have the right to know. Nongfu Spring insists on establishing a production base in the deep mountains and dense forests far away from the city, and the entire production process is completed in the water source.

Every bottle of Nongfu Spring that consumers drink has gone through a long transportation route and comes from nature. Nongfu Spring occupies eight high-quality natural drinking water sources: Qiandao Lake in Zhejiang, Changbai Mountain in Jilin, Danjiangkou in Hubei, Wanlv Lake in Guangdong, Wuling Mountain in Guizhou, Taibai Mountain in Shaanxi, Tianshan Mountain in Xinjiang, and Emei Mountain in Sichuan. ‘

His advertising slogan is also like this, I am a porter of nature, Nongfu Spring.

The advertising slogan of Nongfu Spring is still the same sentence, Nongfu Spring, a little field.

Nongfu Spring is a little sweet, isn't it this Nongfu Spring? The other is that we don't produce water, we are nature's porters.

After the Nongfu Spring people drank it, they took a sip of Ip Man.

Come out and give you three punches.

What kind of water source, what kind of life is born.

What brand does Nongfu Spring have?

I have a slogan that fits Nongfu Spring very well.

Founded in 1996, Nongfu Spring Co., Ltd. is one of the national key leading enterprises in agricultural industrialization. The company's core brand "Nongfu Spring" is a well-known trademark in China. Since 1997, Nongfu Spring has successively built seven world-leading natural drinking water and fruit juice beverage production bases in Qiandao Lake in Zhejiang Province, a national first-class water resources reserve, Jingyu Mineral Water Reserve in Changbai Mountain, Jilin Province, Danjiangkou in Hubei Province, the source of the middle route of the South-to-North Water Diversion Project, Wanlv Lake in Guangdong, a national forest park, and Manas, a new Yinjiang in the Tianshan Glacier Area.

Nongfu Spring's strategic choice of this high-quality water source and the world's leading production equipment are unique in the national beverage and drinking water industry.

In September 2003, Nongfu Spring Natural Water was rated as "China Famous Brand" by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China.

In 2002, Nongfu Spring Natural Water was the first batch to obtain the "Product Quality Exemption" certificate awarded by the General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China; At the beginning of 2004, the company was one of the first to obtain the national food quality and safety market access certification and product quality and safety (QS) label.

According to the national large-scale retail enterprises and consumer goods market monitoring report jointly released by the China General Chamber of Commerce and the China National Commercial Information Center (formerly the Commercial Information Center of the National Domestic Bureau), from 1999 to 2002, Nongfu Spring ranked first in the comprehensive market share of the top ten leading brands of bottled drinking water for four consecutive years.

In April 2007, the China Federation of Commerce and the China National Commercial Information Center awarded Nongfu Spring the first honorary certificate, according to the national large-scale retail enterprise commodity sales survey statistics: "Nongfu Spring" brand bottled drinking and cultivating dry cavity water for five consecutive years (2002-2006) ranked first in the market sales of similar products.

In 2006, the growth rate of total beverage output, sales revenue, profits and taxes and profits of Nongfu Spring Co., Ltd. ranked first among the "top ten" enterprises in the beverage industry.

In 2003, the company creatively launched Farmer's Orchard Mixed Juice Drink and Farmer's Orchard 100% Fruit and Vegetable Juice; The Scream series of energy drinks was also developed, all of which were remarkably successful. In the year when Nongfu Orchard was listed, its comprehensive market share of the shirt market ranked seventh among the top ten leading brands of fruit juice drinks in the country; By 2006, it was ranked fifth among the top 10 brands of fruit juice drinks. As a result, Nongfu Spring Company has stepped from a single bottled drinking water company to one of the strongest comprehensive beverage manufacturers.

From 2005 to 2006, according to market demand, the company successively launched two new products: berry milkshake fruit milk drink and farmer's tea drink.

The Nongfu Spring brand has been announced as the most popular product among consumers by international professional market research institutions. AC Nielsen, the world's largest market research institution, released a report on China's urban consumer market, revealing that Nongfu Spring is one of the six most popular brands of domestic consumer goods, and Nongfu Spring is the only local brand among them. 12%

To be honest, this kind of propaganda from manufacturers cannot be fully believed, and the best and most economical way for you to supplement VC is to eat a tomato or eat some red dates every day and eat them as snacks.

C100 is only a health drink and cannot be regarded as having the same effect as a health supplement. According to the recommended intake of VC by the World Health Organization (WHO), the amount of VC it contains is sufficient, but there are many pressures in the society we live in, so the drink only has certain health benefits. As a water-soluble vitamin, VC is very easy to lose, so we also need to consume it from plant foods such as vegetables and fruits (and can also supplement other nutrients) in order to bring real health to the body.

Nongfu Spring Water Dissolved C100 Lemon Juice How to distinguish the authenticity:

1.The cap is a transparent cap, which is imported from foreign countries and cannot be produced domestically.

2.Water-soluble C100

It's a bit of a lemon juice drink.

The taste is sour. However, after adding ice or chilling, the sourness is slightly reduced, the sweet and sour taste is delicious, and the taste is refreshing!

3.A brief description of the product on the packaging.

Claims to have 12% lemon juice, nutritionfacts nutrients 445ml, calories.

710kj, carbohydrates.

42g, protein 0g, fat 0g