How can mature markets break new brands in?

Health wine and general wine consumption characteristics are different, ordinary wine, customer consumption choice brand is more casual, mainly choose familiar brands, in addition to the influence of the place of consumption, hotels, home, KTV and other places, affected by factors such as **, quality, ** type and other factors will have different choices, the general wine sales network industry is relatively sound. Health wine is more special, the general buyers, in advance already have a purchase goal to buy, the unfamiliar brand will hardly buy, the market of health wine is to be cultivated, cultivate a large market in order to make a large sales, in the consumer does not understand, do not recognize the function of health wine, quality, the possibility of its purchase is very small, like the first means of general wine, price reduction, small gifts, personnel sales and so on used in health wine The effect is very poor. Therefore, to make health wine, whether the local people have the habit of drinking health wine, and whether the recognition of health wine is high or not, determines the difficulty of starting the market; The seller, whether there is a set of effective means for the marketing of health wine, and the strategy of long-term market cultivation is the key to success or failure.

If you're more familiar with it and have a stable customer base, then you can start with this part of the customer base first. Bring health liquor to your regular customers when selling snow beer, and then develop new customer groups based on that. I think the key question is how do you run the market and make it acceptable to everyone!!

Specifically, you need to conduct market research to see the saturation of the market and everyone's awareness of health care products.

First of all, occupy the market with low prices.

It's up to you to be eloquent and networked!

The principle of new brand into the market is to do a good job in brand positioning and marketing, the most important thing for a brand to play out is to recognize their own positioning, and then promote according to the positioning of the brand

Push a hand, free customized brand promotion plan, 10 years of industry experience, all-round technical team, one-stop promotion outsourcing, professional nanny service).

1. Precise brand positioning.

If you do brand promotion, you must accurately position the brand, if the positioning is wrong, the effect of promotion will definitely not be better. Brand positioning is to clarify who the brand provides services or products, and to clarify and meet the needs of consumers, so as to be able to do a good job of word-of-mouth.

Second, find the right market entry point.

The market competition is so fierce, if you want to quickly cut into the market, then you must find the right entry point. There are two entry points, the first is to directly open up a new market. Another way is to use first-to-market businesses and look for the gaps in them to achieve their own promotion goals.

3. Reasonable planning of distribution channels.

There are two ways of distribution, which are direct distribution and indirect distribution. The main difference between the two distribution methods is that there is no middleman. Both distribution methods are very effective and can be used well.

Fourth, use various methods to publicize and build momentum.

For example, you can promote the brand through ** activities or performances.

Therefore, if a new brand wants to enter the market as soon as possible, then you may wish to refer to the above methods when doing promotion, and the effect is still very obvious.

Push a hand, the whole network promotion service provider, one-stop promotion outsourcing, free of charge to provide the whole network marketing solutions, non-bidding, no money, low threshold, more flexible).

Very simple.

1. Look at whether this well-known brand is a regional famous brand or a national famous brand or an international famous brand, if the former needs to be vigorously advertised.

2. If it is a national or international famous brand and enters a new market, the advertisement only needs to be informed, and there is no need to say more about the product style and performance.

3. When well-known brand products enter new markets, channels are very important. No matter how famous a product is, consumers can't buy it, and it's still a waste of effort.

4. Before advertising, first carry out consumer purchase positioning, then establish sales channels, then distribute goods, and finally choose to advertise.

Nowadays, the homogenization and transparency in the market are becoming more and more serious, and in the case of fierce competition that cannot be avoided, if new products (new brands) do not have reasonable and effective planning (brand strategy) and blindly enter the market, the final result is self-evident.

Therefore, if a new brand wants to successfully enter the market, the first consideration should be (the top-level design of the product and the long-term strategic planning of the brand). At this stage, it is necessary to analyze and consider the factors of various dimensions, the most core factors:

1. Product positioning (i.e., brand positioning): product pricing, product audience, how big the market is, how fierce the competition is, and the core competitiveness of the product (at least 2 reasons why users must buy).

2. Brand strategy: the stage steps of brand promotion should be clear (correct cognition), global thinking, macro layout (height, depth), phased implementation, flexible adjustment (trial and error within a controllable range, testing), precise delivery, and vigorous promotion (high user matching, multiple channels, multiple content, continuous bombardment coverage).

Push a hand, 10 years of focus on the whole network brand marketing, free advice, free to provide specific solutions.

In general, the quality of the new product needs to be excellent, and it can indeed solve the actual needs of some users Valuable, in combination with a good brand promotion strategy, planned implementation, then your products and brand will definitely win the recognition of the market and users.

Publicity is the main thing, and if the funds allow, it is recommended to promote it from a large car sales center or an automobile show. As a technical product, as long as you have enough anti-theft ability, it will be recognized by society. With this recognition, it can be convenient for you to sell in any region, as for the sales channel, it is basically through the car repair shop or other car sales stations

Advertise to expand your visibility and influence. Sales channels are carried out at the same time.

It's better to find a new brand.

Put yourself in the terminal customer service first, and go to the sales model of other brands, because they are already "big brothers" in that model. Of course, quality is the most important thing!

When a new product first came out, there was very little understanding about it. In order to be accepted by the outside world as soon as possible, the following tasks need to be done.

1) Moderate publicity.

In terms of publicity, the wording should be accurate, and the advantages of the new product should be objectively told to consumers. Because there are many insiders in the consumer group, these people are influential intellectuals. If it is blown wildly, it is easy to be recognized, then these insiders only need to break it a little, which is enough to cancel out the effect of indiscriminate propaganda without a trace.

In addition, exaggerated publicity can also give consumers a bad impression that the integrity of the manufacturer is in doubt. If this happens, the company's propaganda becomes a well-known falsehood, and no one will believe it anymore.

After the new product is produced, some product promotion activities can also be organized. Introduce some new products to consumers, so that consumers are actually exposed to new products. "Hearing is better than seeing".

What consumers see with their own eyes has a much greater effect than "hearsay". You can also give some new products to some more influential people to try out and expand the influence of their products.

2) Ensure product quality.

After the new product is produced, people will have a certain sense of novelty about it. If the new product can always insist on ensuring excellent quality, it will always expand its influence and occupy the market with a relatively good momentum. That's what businesses want.

If the quality of a new product is not consistent, good for a while, bad for a while, consumers will have a poor impression of the new product. Sometimes, the impression of a good product for a long time is offset by the negative impact of a defective product for a short period of time. "A grain of rat droppings spoils a pot of soup", and as a result, it is very unfavorable to the sales of the entire product of the enterprise.

In order to ensure the production quality of the enterprise, some influential people can be hired in the society as the quality supervisor of the enterprise, and these enterprise supervisors can be used to promote the improvement of the quality of the enterprise and ensure the excellent quality of the enterprise.

3) Reasonable price point.

When pricing a new product, you need to consider production and management costs, plus reasonable profits. You can't use new products as an excuse to raise the standard indefinitely, which is easy to move towards short-term behavior. There is a saying among the people that "three points of profit to eat enough, and half of the profit to starve to death", which is the truth.

4) Constantly increase the connotation of new products.

It is the hope of enterprises to occupy the market for a long time with new products. In order to achieve this effect, new technologies can be added to the original product over a period of time without changing the name of the new product. Through the addition of new technical connotations, we will continuously enhance the market competitiveness of original products and expand market share.

Now there are more and more people who are starting their own businesses, and there are more and more emerging brands, but if new brands want to have their own consumer groups in the brand flooded market, then they need brand marketing planning of brand marketing planning companies, so that they can gradually enter the field of vision of consumers and be valued by consumers by formulating corresponding brand marketing planning plans. But the old model is still the key to restricting the development of new brands, how can new brands open up the market?

1. A large number of market research and analysis.

If any product cannot meet the needs of consumers, if it does not have the characteristics that distinguish it from other opponents, if it does not have its own strength support, and if it does not have a well-known selling point, appeal point and interest point, it is difficult to make a hit in the market.

2. Product packaging design.

Including the concept refinement of the product, the product name, the product specification, the selection of inner and outer materials, and the design of the outer packaging. Product naming is a very important part. A good product name is a straightforward slogan that straightforwardly indicates the uniqueness of the product and can also give consumers a positive association.

3. Market**.

a.Concept**: Is the product concept consistent with the product quality? Is the quality of the product aligned with the needs of consumers?

b.Sales: Sales, on the one hand, the product strategic objectives of the enterprise organization, on the other hand, the combination of market capacity and consumer demand, again in the fierceness of the competition, and finally to consider the resource strength of the enterprise organization.

c.Opponent**: The opponent**, mainly** its reaction and the degree and strength of the reaction. If the opponent doesn't react, that's certainly better; If the opponent reacts averagely, if the opponent reacts very quickly and with a lot of force.

Now the market is full of brands, there is nothing you can't find, only what you can't think of, if an emerging brand wants to emerge in the market and occupy a place, then it must have its own characteristics, so as to fight its way out of the encirclement among several competitors and gain the attention of consumers.

First, if a new brand wants to open the market quickly, it must first have unique characteristics, and it is also necessary to carry out the brand positioning of ideological differentiation, which is the premise of doing a good job in the new brand. Chasun.

Second, if the new brand wants to quickly open the market, it needs to seize the consumer's eyeballs, sensory visual experience, and make good use of the style and beauty of the corporate brand image design to attract consumers' curiosity and strong interest in the product. In the face of so many competing products, if enterprise products want to grab the eyes of users, the brand image design of enterprises plays a very key role.

Third, enterprises need to combine their own actual situation, summarize the advantages of enterprise products, and compare with competitors in the disadvantage. It is necessary to plan a set of brand marketing and promotion plans suitable for the promotion of its own plan funds. With the rapid development of the Internet, many families have gradually become mobile phones with Internet access.

At this time, if enterprises want to quickly enhance brand awareness, it is an effective way to carry out online marketing of corporate brands, and then combine them with offline channels.