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If the business of self-employed people is not good, it may be caused by the feeling that the experience of visiting the store is not very good, and there are various festivals every year, and various online brand discounts will also cause bad benefits.
If it is a wholesale industry, the choice of the wholesale industry will be greater, because the customers in hand will be scattered all over the place, so although the situation is poor, but it is not too bad, the most important thing in the wholesale industry is to choose a good source of goods and maintain old customers.
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In my opinion, it is not that the clothing industry has deteriorated, it should be said that there are too many factories that make clothing, and there are too many channels to sell clothing. In the 80s, the ready-to-wear rate was still very low, less than 10%, and people in that era basically went to the store to buy fabric, and then went to the tailor shop to make clothes. Since the nineties, the country has promoted clothing standards, garment factories have been established in various places, and the garment rate has been continuously improved.
However, buying fabrics and going to tailor clothes has formed a habit in people's subconscious, and they feel that buying ready-to-wear clothes is not in harmony. Entering the era of market economy, garment factories have sprung up like mushrooms after a rain. With the promotion of clothing number standards, the clothing produced can basically meet the needs of people of different heights, fat and thin.
More and more people are buying ready-to-wear clothes, and the number of people going to tailor clothes is decreasing year by year.
After entering the 21st century, people have become accustomed to going to the store to buy ready-to-wear clothing, especially brand-name ready-to-wear is favored by consumers. Over the past few years, business in the apparel industry has taken a turn for the worse. The main reasons:
First, garment factories are blooming everywhere, and productivity is very high, and there is a phenomenon of oversupply. Second, e-commerce, physical stores, shopping malls, and stalls are all selling clothing. There are so many channels for people to buy clothing.
Third, the current clothing fabrics are basically based on chemical fiber, with beautiful colors, novel styles and a strong sense of the times. The common feature of these synthetic fabrics is that they are strong and durable. Consumers want to eliminate a piece of clothing, not because it is worn out, but because it looks outdated.
Fourth, consumers buy clothing, not necessarily to buy, but optimistic about the style, and more satisfied with the **, so they buy. I didn't like it when I bought it, so I threw it aside.
To sum up, it is not that the clothing business is bad, but that the clothing inventory is too large, and there is a phenomenon of consumption saturation. The garment factories that could not support it closed down one after another. So it gives people the impression that the clothing business is not good.
This is not only happening in the apparel industry, but also in other industries. This is also an inevitable stage of social development.
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I think the main reason is that the epidemic has caused a relatively sluggish situation in all walks of life, and people have less money, so naturally they have no leisure to buy clothes to dress up.
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Mainly because now everyone is shopping online. And because people can't go out during the epidemic, it's worse.
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I think it's mainly because the epidemic has been more severe in the past two years, and people's income has decreased, so the desire to buy clothes is less.
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Now the clothing business is getting more and more difficult to do, the competition is becoming more and more fierce, or children's clothes are good to make some money, forget it, life is too difficult, you must live.
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The clothing business is not good, and if it is not good in 2020, it must be done, and the rent will not be refunded if the rent is paid.
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**The market has always been very large, and the current sales model of clothing has also been partially transferred online, if it is possible to open a store online, relatively speaking, sales will be much better than the traditional one.
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