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Menglong's ice cream is ** There is a double standard problem when using materials at home and abroad, and the reason why Menglong does this is to reduce the production cost。Anyone who has eaten Menglong ice cream knows that Menglong is a big brand, and one ** can be sold for 10 yuan. I like to eat Menglong ice cream, not only because the brand is very influential, but also because the taste of Menglong is also very good.
Many young people are blindly chasing such Internet celebrity foods, and now Menglong's ice cream ingredients are **, and there is a problem of cutting corners. <>
There is a double standard for the ingredients of Menglong ice cream, and an ice cream is sold for **10 yuan, for many people, the 10 yuan is not particularly expensive, after all, the dosage ingredients in Menglong ice cream are real and can be seen. The ingredients in the **Menglong ice cream are all imported milk sources, and it was only later that I learned that the ingredients in Menglong's ice cream are all milk powder and various additives. If you choose the imported milk source, it is as high as 7000 8000 yuan per ton, and today's Menglong ice cream is used in the ingredients, and the ** of milk powder is only 3000 4000 yuan per ton.
Nowadays, young people like to eat ice cream in the summer, and now there are a variety of Internet celebrity ice cream brands, scrambling to attract more people to buy them. Young people buy ice cream not only for a brand, but also for taste. When I was eating Menglong ice cream, I thought that it was very different from ordinary ice cream and chose to buy it.
In ****, there are also double standards in the ingredients of Menglong ice cream after Zhongxuegao ice cream, which is obviously a problem in food. <>
In order to reduce costs, some of the big brands of ice cream mentioned in this way, there are corners in the materials, apparently to reduce the production cost. In the production process, the selling price of a Menglong ice cream can be as high as 10 yuan, but the real profit can indeed be imagined, because Menglong ice cream needs to invest a lot of advertising costs. Only by investing a lot of advertising money can more people know about Menglong Ice Cream.
It is precisely because of the high advertising costs that Menglong brand ice cream has to reduce the production cost.
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In fact, the main reason for this company is to obtain greater benefits.
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Menglong ice cream Chinese and foreign ingredients "double standard", the reason why Menglong wants to do this is because according to Unilever global vice president Zeng Xiwen said in an interview with CCTV financial reporters, China uses reconstituted milk, milk powder and water; The use of water and concentrated milk in Europe is because it is difficult to transport fresh milk to China, and there will be a problem in the production of China in China.
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The reason for this is to open up their popularity and be liked by everyone through such a way and method, and then through such a phenomenon, they can make their ice cream more loved by everyone and have better sales.
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I think it's a sign of dishonesty in their business, and it also reflects their corporate culture. And if he is really a double-standard material, then there are illegal acts such as false publicity, and the relevant departments can also investigate and punish them. Moreover, this kind of behavior is intolerable among consumer groups, and many people buy Menglong ice cream for its milk-based workmanship.
If even this is not guaranteed, why does it enjoy such a high **. Isn't this phenomenon of false propaganda bringing about a bad market atmosphere?
The relevance is as follows. We know that the current market for ice cream and ice cream is very large, and our people are willing to spend money on some ice cream with exquisite workmanship and exquisite materials, but this is also because their publicity and value are matched.
Now Menglong tells us that what they advertise and what we really consume are completely different, and our domestic materials are not as good as foreign ones, so how can consumers be embarrassed, and how will people who like it have to deal with it.
If this kind of false propaganda really exists, then it is hoped that the relevant departments can severely punish Sun Qi for their behavior, and also compensate consumers for their losses. Although this compensation is immeasurable, we must ask companies to show their attitude. And once this thing is confirmed, I believe that many people will refuse to consume this ice cream again, then his market in China is also finished.
Although Menglong claimed to be very particular about the materials used in the publicity, it can also be clearly seen in the announcement he issued that he has admitted that he has admitted his double standard of materials, and has also found all kinds of excuses for his dishonest behavior, thinking that it is foreign imported milk, because it is inconvenient to preserve, so they let their company choose other plant-based cream to make related ice cream and ice cream. This logic is very hilarious, and if they can't do it, simply don't promote it. If they advertise it, but it doesn't match the reality, then this is deception.
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In China, reconstituted milk is used, that is, milk powder with water; In Europe, water is used to thicken and shrink milk. The gap between reconstituted milk and concentrated milk is about 3,000 to 4,000 yuan per tonne. With Menglong's huge brand influence and market share, the benefits of its "hazy" formula strap are clear and intuitive.
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Menglong's approach is very double-standard, and it really doesn't pay attention to the Chinese consumer market, and I will also boycott Menglong.
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I think this practice is very unbelievable, and it also affects consumers' perception of this brand, and many people who spend money on this brand will not buy this brand of ice cream in the future.
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I can't accept this kind of behavior, it's really disgusting, and I'm suspected of deceiving consumers.
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Recently, some netizens openly questioned Menglong's "double standard" on public social platforms, because they found that a large part of Menglong's ice cream made in China is made of vegetable oil and a small amount of milk powder, but all the ice cream made abroad is made of milk. Subsequently, some netizens said that the chocolate used by Menglong at home and abroad is the same, and they are all Belgian chocolates, but this does not relieve everyone's anger, because Menglong's behavior is very disgusting. Menglong is very popular in China, not only because of its brand, but also because it is delicious, so everyone likes to eat Menglong's ice cream, but after this incident, everyone should not buy Menglong products anymore.
So about netizens questioning Menglong's "double standard" behavior, what is the difference between the ingredients used in this ice cream at home and abroad? Here's what I think:
1. The chocolate used by Menglong at home and abroad is the same.
Some netizens said that the chocolate used by Menglong at home and abroad is the same, and they are all made of Belgian chocolate, but this does not alleviate everyone's anger and anger, because Menglong's behavior is very disgusting.
Second, the ice cream materials used by Menglong in the country and abroad are completely different.
Recently, some netizens openly questioned Menglong's "double standard" on public social platforms, because they found that a large part of Menglong's ice cream made in China is made of vegetable oil and a small amount of milk powder, but all the ice cream made abroad is made of milk.
3. I hope Menglong can give you a reasonable explanation.
Menglong is very popular in China, not only because of its brand, but also because he is very stupid to eat, so everyone likes to eat Menglong's ice cream, but after this incident, everyone should not buy Menglong's products anymore, so I hope Menglong can give you a reasonable explanation.
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The ingredients used in China and abroad are different: the Naling Wai Hand Min Rolled Layer Chocolate should be the same as the rest of the region, but the ice cream in the domestic version is a large proportion of artificial vegetable cream, with only a small amount of milk powder left. It can only be called "non-dairy ice cream", but the dragon produced in Europe is made from milk.
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The ingredients used in this Bingqing Late Attack Cream are better abroad, and the milk, cream and danzhi candy in it are all high-quality materials, while the materials used in China are relatively cheap. Brother Finch.
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This ice cream uses low-cost raw materials in China, but it uses very good raw materials abroad, **is still that**, very double standard.
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When this incident was first taken by Zhekai, I felt very disappointed in the brand Menglong. Because Menglong, the ice cream brand is a kind of mid-to-high-end brand in China, ** will be much higher than other brands, and the taste will be relatively better than other ice cream, until today when the phenomenon of double standard materials was picked up, I was really shocked and disappointed.
After the incident, Menglong responded on the official Weibo that Menglong ice cream originally belonged to a combination of non-dairy ice cream, and met the national standards for ice cream, which contained non-dairy creamer is not non-dairy creamer, but vegetable oil, and explained that vegetable oil and coconut oil, olive oil, rapeseed oil, etc. However, the official Weibo was deleted a few days later, so the authenticity of such an explanation is actually questionable to us.
After inquiring about the ingredient list of Menglong ice cream produced in China, the reporter found that the ingredients include water, white sugar, chocolate, milk powder, whey powder, non-dairy fat, maltose, milk essence, and food additives, which do not contain milk. However, the hollow bending content of milk powder is only, but in Menglong, which is produced in Europe and the United States, the first place in the ingredient list is raw milk, which further confirms the statement that Menglong has a double standard of production materials.
Vegetable oil and milk fat are two completely different items, of course, the two will be a lot different, for those countries in Europe and the United States, they have a large number of pastures, and raise a large number of dairy cows, milk for them, ** is relatively cheap, so for them, the production of Menglong when using a large amount of milk, the cost will not be very high, but for us in China, there is no large number of pastures to raise dairy cows, so the milk ** will be relatively higher, Therefore, it is very likely that the producers of Menglong will not use milk in order to reduce costs, and will instead use edible vegetable oil.
But as we all know, the difference between margarine and animal butter is very big, animal butter does not contain any harmful substances to the human body, but the artificial milk bucket is stuffy oil contains a large amount of trans fatty acids, which will cause very serious harm to the human body, so if Menglong uses this harmful substance when manufacturing, then China should not introduce this commodity, and should severely crack down on this commodity.
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Industry insiders say that there is no harm to the human body in moving jujube or Wuyan cream, but if harmful substances are selected when caring about Wu production, they should be cracked down.
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Industry insiders said that there are doubts about such a pure waiter behavior, especially after it made an official response, and it is even more true that this interpretation is a deception to consumers.
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Industry insiders said that such behavior is completely incomprehensible, irresponsible to consumers, and the most serious deception.
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Menglong was questioned about the different materials used in China and abroad, and the brand did have double standard behavior. Because the domestic version of Menglong's ice cream, the outer layer of chocolate is different from other regions, it is cocoa butter from Belgium, but the ice cream in the domestic version of the bread is really large, and the proportion of artificial vegetable cream is only a small amount of milk powder, while the Menglong produced in Europe is indeed made of milk.
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For Menglong to be questioned about the difference between Chinese and foreign materials, I think the brand does really have double standard behavior, first of all, Menglong is a foreign brand, so it is not respectful of China.
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Recently, some netizens revealed on social platforms that the outer chocolate of Menglong's domestic version of ice cream is the same as that of the foreign version, but the ice cream in the foreign version of the ice cream is made of milk, and the inside of the domestic version of the ice cream is made of non-dairy creamer, which is a large proportion of vegetable margarine and a small amount of milk powder. In addition, in terms of **, Menglong's domestic and foreign ** are flush. That is, the quality is inconsistent, but it is the same.
1. Menglong's response.
Regarding the questions raised by netizens, Menglong responded on August 1. Menglong claims that the ice cream is made in accordance with the national standards, and the non-dairy ice cream in Menglong's products refers to the use of vegetable oil instead of non-dairy creamer, which simply means that Menglong admits that in China's domestic ice cream, they use vegetable oil instead of real milk. In addition, Menglong believes that it should continue to explore and contribute to the sustainable development of the environment with plant-based ice cream as the basis for research.
The above response was later deleted by Menglong. So there's only one screenshot under this response. Netizens claimed that Menglong found that it was not very appropriate after responding, so he deleted the article himself.
Second, netizens were not satisfied with Menglong's response.
First of all, netizens are very dissatisfied with Menglong's response. Because Menglong has admitted the difference in materials at home and abroad, but it is the same in **. Doesn't that mean that different standards for physical objects are applied at home and abroad?
This kind of thing that makes the same amount of money, but has different qualities, is really unbearable. There is no love for Menglong's ice cream in the future, and relatively speaking, Menglong's ice cream is still quite high compared to its peers.
3. Foreign enterprises.
In recent years, many foreign companies have broken out similar things, that is, Chinese products have adopted different standards from foreign products. Menglong is a high-end ice cream brand owned by Heluxue China, and Luxue is a company under Unilever, which has many industries, among which the most impressive should be a variety of home care cleaning products. Many of Unilever's products are also divided into domestic versions and Japanese versions, which have similar differences.
For such enterprises, I hope everyone will be vigilant in the future.
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