Which one is stronger in public opinion monitoring? Is public opinion monitoring better systematical

Some irrational discussions, gossip or negative reports often stimulate people's general sense of crisis to a certain extent, and even affect the trust of the masses in the party and the first generation, and affect consumers' identification with a certain corporate brand. The attention and reaction of netizens to the incident shocked the departments and enterprises concerned. If the correct incident analysis and response are not taken in a timely manner, the impact can be difficult to estimate.

Therefore, it is very important for relevant departments and enterprises to pay attention to the sensitive public opinion of the industry.

To pay attention to the sensitive public opinion of the industry, you have to find a reliable platform, and Sina Public Opinion is trustworthy. Since its launch, Sina Public Opinion has provided 7,000+ government and enterprise organizations with a full range of public opinion services, including information monitoring, network-wide event analysis, Weibo event analysis, competitive product analysis, customized briefing, large-screen command system, etc., to help government and enterprise organizations quickly discover, timely deal with and provide positive guidance on social hot topics and emergencies. Based on Internet information collection, text mining and intelligent retrieval, Sina Public Opinion can discover and quickly collect the required network public opinion information in a timely manner.

Through automatic collection, automatic classification, intelligent filtering, automatic clustering, subject monitoring and statistical analysis, it realizes the rapid identification and directional tracking of social hot topics, emergencies and major intelligence. It integrates monitoring, early warning, analysis and reporting.

At present, the mainstream public opinion service providers have their own advantages and characteristics, and they really need this kind of service, and they must choose the right company in combination with actual needs.

Qingbo: The advantages of double micro data, the reporting team is solid, and the system can be tried at present.

Micro public opinion: Weibo is its own data, an advantage.

Tors: Professional data team, very experienced in this area.

Regarding this public opinion monitoring problem, the difference between system and manual is still obvious, so let's analyze it for you by Xiao Gao of Enxun Public Opinion Monitoring Center:

First of all, let's list some of the pros and cons of systematic monitoring and manual monitoring, and then conduct an integrated analysis.

Characteristics of the system for public opinion monitoring:

1.The public opinion monitoring system can monitor a large amount of information at the same time and at a fast speed2The public opinion monitoring system can be monitored around the clock without discrimination.

3.Public opinion monitoring systems lack flexibility.

4.The public opinion monitoring system is easy to ignore the characteristics of manual public opinion monitoring for neutral information

1.Manual public opinion monitoring is relatively careful, and there are few omissions.

2.The flexibility of manual public opinion monitoring is relatively good, and it is easy to distinguish some neutral words3The scope and number of work of manual public opinion monitoring are small, and the speed is slow4Manual monitoring cannot be done around the clock without discrimination.

Summary: Then from the above analysis, we can draw conclusions, the public opinion monitoring system is fast, numerous and indifferent, but not accurate and inflexible; Manual monitoring, flexible and accurate, but slow, small number and limited time period, we can find that these two methods of public opinion monitoring are complementary to many angles, so, for public opinion monitoring or the combination of the two can play a more obvious effect, but it is estimated that only a third party can be done at the same time, if your amount of information is small, then you can monitor it yourself, if the amount of information is relatively large, it is still necessary to use external forces, or depending on the situation.

We hope you find the above analysis helpful.

1.In terms of monitoring scale.

System monitoring: It can monitor 150,000 outlets such as **, forums, blogs, microblogs, and planes

Manual monitoring: only dozens, or even hundreds.

2.In terms of labor costs.

3.In terms of negative information identification.

System monitoring: When using system monitoring, the information can complete the unique emotional and semantic discrimination of the system on the basis of the active discrimination of the system, with an accuracy rate of more than 98%, and then manual intervention on this basis to make the accuracy reach 100%.

Manual monitoring: The demand for manual review one by one admits that the information acquisition is not comprehensive, and if it is a serious negative information, it may constitute a serious impact or loss.

4.In terms of information retention.

System monitoring: The information and data are stored accurately and comprehensively, which can constitute a systematic monitoring document, which is convenient for later pursuit, speech guidance, public relations processing, etc.

Manual monitoring: Information and data are stored in a trivial manner, and errors are inevitable.

5.Data storage.

System monitoring: The data is stored in the cloud database consistently, and the word file will be processed in a centralized manner.

Manual monitoring: sloppy and difficult to handle.

6.Monitoring statements.

Systematic monitoring: senior public opinion analysts conduct in-depth analysis and speculation of public opinion tendencies, which are professional, instructive and speculative; It is supported by detailed statistical data, and it is easy to see at a glance and is convincing; Provide daily, weekly, and monthly public opinion analysis statements, and provide thematic statements and event statements based on technical statistics plus estimates.

Manual monitoring: data analysis is insufficient, professionalism is not good, and guidance is not strong.

7.Monitoring role.

System monitoring: cover-up comprehensive, real-time, automated, systematic cover-up one-sided, not timely.

Manual monitoring: unsatisfactory, waste of human resources, the main body of public opinion monitoring in colleges and universities is special, and most of them are young students with active thoughts. Due to the geographical proximity and convenient access to online content, the continuous fermentation of social discourse has had an extremely severe negative impact on the school.

Actually, both are pretty good, but it's wise to combine them.

For the current situation, it should be software. Because there is so much information on the Internet right now. Manual search, will consume too much time, and the scope of monitoring is not wide, I recommend a software to you:

Beijing Ruipin People's Network is good, many people are using it, and they all say that it is good.

It's not bad, but it's better to have two together.

It is recommended that you take a look at the cool elephant business information, and you can also try it.