Which is the best network public opinion monitoring software?

There are so many public opinion monitoring software on the market, when making a choice, the main thing is to see whether this software can provide customized solutions, if this software can provide customized solutions, it means that this software has been very mature, and it is also very professional and experienced in dealing with public opinion events. In addition, now the general public opinion monitoring software has a free trial period, so be sure to try it first and think you can buy it again. In my opinion, among the current public opinion monitoring software, it is okay to gather and watch public opinion.

First of all, this software has many advantages over most software on the market, its coverage is comprehensive, and it processes more than 1 billion pieces of Internet data every day, and the data timeliness is very high. In addition to these, 2,000 characters can be set for the subject keywords of the next gathering and public opinion, which supports the flexible combination of various keyword grammar, region, industry, field, location and other information, and accurately monitors events, designated **, designated users, designated WeChat***, and topic lines through keywords.

Secondly, the Juguan business intelligence system will provide real-time WeChat, email, and desktop alerts to enterprises through rules such as secondary matching of keywords and negative article alerts, and support 7*24 hours real-time alarms, and WeChat alerts can be sent to 5 people at the same time. When the system detects the negative emotions and negative information about customers and has a tendency to gradually expand, Juguan Public Opinion will inform customers in a timely manner through one-to-one manual customer service, so that customers can grasp the initiative of information release and strangle negative information in the cradle.

Thirdly, Juguan Public Opinion can analyze the monitored data and automatically generate a report, and help enterprises grasp the key nodes of communication and make effective progress through an accurate analysis of the time trend, type and type of information. In the post-truth era, the Internet is not only spreading information, but also spreading emotions, therefore, Juguan Public Opinion is not only monitoring the content, but also monitoring the emotional trend of netizens, depicting the changing trend of feelings, and forming a trend of emotional change. Combining all of the above contents, after efficient key editing, the report is generated with one click, providing supporting materials for the business intelligence report.

Finally, the biggest difference is that this software is not only a public opinion monitoring software, it can also provide customized solutions, when enterprises come forward with negative public opinion crisis, Juguan Public Opinion can help enterprises optimize negative content, manage Internet reputation, and protect the brand image of enterprises.

Juguan Public Opinion has a strong advantage is not only the above, because of professionalism, so the services provided can be comprehensive, in order to meet the needs of most enterprises, at present, Juguan Public Opinion has cooperated with many well-known enterprises, widely acclaimed. If you need this, you can really give it a try, it has a 14-day free trial.

One of the evaluation criteria: the accuracy of online content monitoring.

The judgment of content is a key technology, and the current monitoring system cannot achieve the complete automatic judgment and processing of content information, and in the case of not being able to guarantee the 100% accuracy of content recognition, it is often necessary to carry out a certain degree of manual verification and cleaning of the intermediate products of monitoring and analysis or the information that cannot be identified. Chinese information has certain particularities and technical difficulties in processing. In English, each word is separated by a space or punctuation mark, unlike English, there is no space between Chinese words, and there are many possible situations where words are composed of words, and Chinese word segmentation is a difficult point to identify.

Evaluation criterion 2: Timeliness of online content monitoring.

The timeliness is closely related to the software and hardware technology and operation equipment resources, and the professional technology involved is not the focus of this article. It is important to point out here that timeliness is closely related to the accuracy mentioned earlier. If the accuracy of the system's judgment of the content is high, there will be less manual intervention required (of course, the ideal state is that no human intervention is required at all), the time lag of monitoring information processing will be less, and the timeliness of monitoring will naturally be guaranteed.

If the system requires some human intervention, it will usually lag by an average of about a few days. This time has far exceeded the "**4 hours" cycle of online public opinion monitoring and response mentioned above. If the timeliness of the system is low, it will not be able to monitor and deal with sudden public opinion on the network in a timely manner, which is very critical for crisis public relations services.

Evaluation criterion 3: comprehensiveness of online content monitoring.

The concept of comprehensiveness of online content monitoring is easy to understand, which is the category and total amount of ** monitored by the system. Under normal circumstances, the monitoring system will not do network-wide monitoring, not to mention the technical difficulties, only in terms of operating expenses and investment, it is difficult for small and medium-sized companies to bear. The monitoring system with superior performance will selectively monitor the network, and the relevant **, the top **, and hot spots in the customer's field of concern are the main objects of monitoring.

Overall, the problem of "comprehensiveness" is easier to solve than "accuracy" and "timeliness", and on the one hand, technical factors can be significantly improved by increasing the investment of operational resources such as servers and bandwidth. How do enterprises judge the quality of the public opinion monitoring system?

Public opinion monitoring is a job that requires cutting-edge information processing technology and rich processing experience, customers can solve solutions to grasp valuable information, explore the correlation between various information, insight into crises, and meet customer needs in all aspects. At the moment of negative public opinion, it can quickly feedback to customers by email, text message, etc., so as to comprehensively reduce the risk of corporate public opinion.