What is the difference between commercial design and personalized design

<> personalized design, usually with the designer's distinctive personality, preferences and characteristics, is a conceptual design, he guides the fashion trend, is the driving force for the development of the fashion trend. Often, their designs have some of the most recognizable iconic symbols.

This type of design will not be mass-produced and marketed, but only designed for a niche group. In the initial stage, it will be more difficult because the characteristics and symbols are too distinct, and the personal color is too strong, but as the consumers themselves become more and more personalized and have higher and higher requirements for fashion, there will be some consumers who have the same preferences or ideas to be loyal to him.

Commercial design usually has the characteristics of a certain period, it is a design made according to the characteristics of fashion trends or popular aesthetic trends, he follows the trend, but not maverick, there is not much original design, usually borrowing and recombining elements. In other words, the original intention of this type of design is designed for the preferences of mass consumers, and it is the type of product that is most likely to produce "explosive models". The output is large, the cost is moderate, the sales volume is large, and the profit is high, but because it does not have many characteristics, it is not easy to produce loyal consumers to follow.

To put it simply, a commercial work is a work that is done in actual work, a practical design that is tailored to the needs of the customer. Personalized design is a kind of self-creation, and it doesn't really mean much.

1. Commercial design is also called commercialization of design. User-centered design shows us that there is a very delicate relationship between business and design.

2. Personalized design: To sum up, the content of the design is required to be prominent, and the personality is different.

Commercial design serves the end consumers of goods, and at the same time stipulates and changes people's consumption behavior and the sales model of merchants' products while meeting people's consumption needs, and creates commercial value for enterprises and brands, it can be called commercial design. Commercial real estate product design is a complex professional design, which covers the professional knowledge of development, commerce, architecture and marketing, and plays a role in connecting multiple professions from the perspective of business and design; It is to solve the problems of positioning, commercial scale, business planning, commercial building product form, and architectural design that cannot be solved by general design institutes. The basis of commercial design is based on 1, the grasp of different consumer consumption needs and habits 2, the demand and grasp of various forms of business 3, the needs and grasp of various businesses 4, the understanding of new business forms [this paragraph] commercial design category 1, business planning and design (format, customer group) 2, commercial circulation design: ** design, traffic flow design, logistics design 3, commercial space design:

Make full use of commercial space, key commercial space (focus, node) design 4, commercial layout design: field, shop, cabinet shelf, table, screen silver design; Side search, corner, island, air, (road) line design; Vertical transportation, plane main transportation, secondary transportation, terminal transportation.

Commercial design serves the end consumers of goods, and at the same time stipulates and changes people's consumption behavior and the sales model of commodities while meeting people's consumption needs, and creates commercial value for enterprises and brands, it can be called commercial design. Commercial real estate product design is a complex professional design, which covers the professional knowledge of development, commerce, architecture and marketing, and plays a role in connecting multiple professions from the perspective of business and design; It is to solve the problems of positioning, commercial scale, business planning, commercial building product form, architectural design assistance and other problems that cannot be solved by general design institutes; The basis of commercial design is based on 1, the grasp of different consumer consumption needs and habits 2, the demand for various forms of business search and grasp 3, the needs and grasp of various businesses 4, the understanding of new business forms [this paragraph] commercial design category 1, business planning and design (format, first customer group) 2, commercial flow design: ** design, traffic flow design, logistics design 3, commercial space design:

Make full use of commercial space, key commercial space (focus, node) design 4, commercial layout design: field, shop, cabinet shelf, table, screen silver design; Side, corner, island, air, and bird (road) line design; Vertical transportation, plane main transportation, secondary transportation, terminal transportation.

The purpose of commercial design is to provide consumers with the artistic beauty of consumer services for commodity terminals] The author's point of view may not be quite the same as the annotations under the subject's Q&A, and I believe that the ultimate purpose of commercial design is to serve the end consumers of goods.

The original intention of business design is to meet people's consumption needs while changing and stipulating people's consumption behavior and commodity sales methods, so as to create value and realize the function of corporate commercial brand.

Commercial design is mainly reflected in the following points:

The first is the understanding and implementation of new business forms.

The second is to grasp and meet the needs of the major forms of commerce.

The third is the grasp and demand of each business.

Fourth, it is to grasp and understand the needs and habits of different consumers.

Commercial Design Leakage Content:

1. Design of commercial space;

2. Design of business planning;

3. Design of commercial layout;

4. Design of commercial circulation;

5. Principles of business layout;

6. Design of business development plans;

vii. Design of commercial operations;

8. The design of commercial review and the design of property management and equipment and facilities, etc.

Commercial design serves the end consumers of goods, and at the same time stipulates and changes people's consumption behavior and the sales model of commodities while meeting people's consumption needs, and creates commercial value for enterprises and brands, it can be called commercial design.

The foundation of business design is built on :

1. Grasp the consumption needs and habits of different consumers.

2. The demand and grasp of various business formats.

3. The needs and grasp of various merchants.

4. Understanding of new business forms.

Category of Commercial Design:

1. Business planning and design (business format, customer group).

2. Commercial circulation design: ** design, traffic flow design, logistics design 3, commercial space design: full use of commercial space, key commercial space (focus, node) design 4, commercial layout design

Field, shop, cabinet shelf, table, screen silver design; Side, corner, island, air, (road) line design; Vertical transportation, plane main transportation, secondary transportation, terminal transportation. Traffic guidance design.

5. Commercial review design.

6. Design of the relationship between equipment and facilities and property management.

7. Business development planning and design.

8. Commercial operation design.

9. Principles of business layout.

Design should serve business goals.

A good design must have both aesthetic and commercial value, and these two factors must coexist to be called good. The level of the designer can be reflected in the process of balancing these two points, and the work produced by an excellent designer must be interpreted by constantly weighing these two points. This is more demanding for the designers themselves, but it also broadens the path for the career development of designers.

How to choose a company for business design? The requirements of commercial design for design are actually not too high, because the empty song is not only on the surface of the picture, but also in the design to convey this kind of performance, through the cherry blossom branches through words and colors, and even patterns to convey to consumers, so the designer must first have rich experience, and then the designer should design the commercial space according to the style of the commercial space, and people's living habits and lifestyles, as well as the relevant knowledge of human body fighting engineering. How to choose a good company for commercial space design?

1. A good design company must have a professional design team, but if most companies do not have designers, then this company is undoubtedly a small company, so it should be selected according to the actual situation when designing. Be sure to choose a professional and regular company to carry out.

No matter what kind of business design, the ultimate purpose is to help customers sell products and promote sales, otherwise no matter how beautiful the design is, it is meaningless. In this article, we'll look at a few examples of low-cost one-page design to make your message more effective in your design. There are some basic principles that are applicable to any design project.

1 Set up the scene first.

If you think of a brochure as a play, then the paper is the stage. Like drama, good advertising is about getting people's attention focused on your product.

Because the ** background of the product is relatively dark, then the background of the promotional leaflet is also processed into black to cooperate with it, ok, the stage has been darkened, just wait for the performance to start. Of course, the background doesn't have to be black, but it's the easiest way to create a dramatic effect.

Add a thin border and think of it as a curtain that directs the reader's gaze to the content in the middle. This kind of wireframe must be very thin, if it is too thick and too bright, it will distract the reader.

2. Push the product to the foreground.

Place your products in a prominent position on the page, just as you would put these chairs in a prominent place in the yard of your home when you greet friends for a barbecue, so that every guest can see and touch them.

The product must be clear, the physical product is the most suitable, and the quality provided by the general manufacturer is relatively high, such as the example of the **, you can try to ask the manufacturer for it. If that doesn't work, ask a photographer to take a high-quality photo of the product, which can be expensive, but remember: customers won't pay if they can't get a clear view of the product.

Maybe sometimes you have the urge to add some special effects to the product, and slowly!In a product leaflet, the product is the focus of the display, don't be clever to do some tilting, deformation effect, which will look flashy;Don't make it too small, thinking that customers will pick up a magnifying glass and study it carefully;Don't cut the ** like a poster, customers will only ignore the product itself, and even think that you have to deliberately hide something.

3 Plus the title.

Once the product is presented, it is necessary to add some text to explain the product in detail, and introduce some advantages and uses that are not immediately apparent.

4. Add a text description below.

When you're writing your caption, keep in mind that the customer will only read it when they can find something they're interested in, so be sure to find the customer's interest when you're writing. Take a good look at your product, think about what information can make customers know more about it, what details can be highlighted, and what good ways to use it, with this information, customers are more likely to pick up the ** order.

5. Add a logo

Finally, you have to put your own logo, but the logo should be smaller, for two reasons: in the process of selling, the store is the last to be realized, remember that we are selling products, not the store itself, and at the same time, the small logo also appears more confident.