What are the methods and means of expression of packaging design ideas?

Modern packaging design should adapt to the new market environment, and now packaging design is still the era of "looking at the face". This brings us both opportunities and challenges. Today's packaging design has taken on some new features.

First, modern packaging design is inseparable from market demand, designers must understand the market background before designing packaging, and cultivate market awareness.

Walk into the market. Only when you enter the market can you understand and grasp the market, find new highlights in the market, and find a common language with your own design objects from the market.

Know the consumer. By understanding consumers, understanding their needs and product use, only by understanding consumers thoroughly, can we be closer to consumers' lives in design.

Second, the brand strategy in packaging design. Successful brands are distinctly iconic in their visual expression.

3. Green design of packaging design.

Fourth, the cultural awareness of packaging design.

Beijing Circuit brand.

1.Packaging design, packaging design mainly reflects the appearance design and display effect of the packaging, and mainly solves the artistic and consumer psychological factors. Packaging design is the use of points, lines, surfaces, bodies and other morphological elements to the three-dimensional appearance of the three-dimensional appearance of the packaging design, with practical value and aesthetic effect of the packaging appearance of the body.

2.The relationship between packaging structure design, modeling design and filling design.

1) The three are related.

The structural design, modeling design and filling design of packaging are interrelated, they are a whole, and they are an organic combination of interconnection and interaction. The three are interrelated and mutually restrictive, and they cannot be separated in the design, but must be harmoniously planned as a whole.

2) The three have a common purpose.

When the structural design, modeling design and filling design of the packaging are organically combined, new characteristics and new functions can be produced, and all the functions and functions of the packaging design can be fully played. The purpose of all three is to effectively realize the function and function of packaging design.

3) The three are complementary and comprehensive.

The structural design, modeling design and filling design of the packaging occupy an important position in the packaging design. With a good structural design, there will be a good modeling design, and then there will be a good filling design, the three complement each other, interrelated, and occupy the same important position in packaging design.

3.How to learn packaging structure design? It should have a comprehensive understanding of packaging materials, packaging technology and packaging machinery, etc., have a certain aesthetic taste and appreciation ability, focus on mastering the basic knowledge and basic skills of packaging modeling and structure, and constantly strengthen the imagination of three-dimensional space objects.

1) Packaging design Packaging design is also known as body design, which mostly refers to the shape of packaging containers. It applies the principle of aesthetics, through the change of shape, color and other factors, the packaging container shape with packaging function and appearance beauty, and expresses it in a visual situation. Packaging containers must reliably protect the product, have a good appearance, and be economical.

2) Packaging structure design Packaging structure design is based on the basic functions and actual production conditions of the packaging, such as protection, convenience and reusability, and the design of the external and internal structure of the packaging is based on scientific principles. 1. A good structural design should be an important function to effectively protect the commodity; secondly, the convenience of use, carrying, furnishing, shipping, etc. should be considered; It is also necessary to consider as much as possible that it can be reused and that it can display the contents and other functions.

3) Packaging and decoration design Packaging and decoration design is based on patterns, words, colors, reliefs and other artistic situations, the characteristics and image of the product, and strive to shape exquisitely, the pattern is novel, the color is bright, the text is distinct, and the decoration and beautification of the product to enhance the sales of the product. Packaging and decoration is a comprehensive science, which is not only a practical art, but also an engineering technology, an organic combination of arts and crafts and engineering technology, and considers marketing, consumer economics, consumer psychology and other disciplines. An excellent packaging design is the organic integration of packaging design, structural design and decoration design, and only in this way can we fully play the role of packaging design.

Moreover, packaging design not only touches the two academic fields of technology and art, but also touches many other related disciplines in their respective fields, so it takes a lot of hard work to get a good packaging design.

Summary. Hello, the way the packaging design is conceived has these contents are as follows1Performance Focus The focus refers to the focus of the performance content.

The packaging design is limited within the picture, which is a limitation of space. At the same time, the packaging in the sale is again in the short sting time for the buyer2Performance angle This is the deepening after determining the form of expression, that is, after finding the main target, there must be a specific and determined breakthrough.

If the trademark and brand are the focus of performance, it is the performance image, 3Expression Techniques Just as the focus and angle of expression are like goals and breakthroughs, performance techniques can be said to be a tactical issue. The focus and angle of performance is mainly to solve what is performed.

Hello, the way the packaging design is conceived has these contents are as follows1Performance Focus The focus refers to the focus of the performance content. The packaging design is limited within the picture, which is a limitation of space.

At the same time, the packaging in the sale is again in the short sting time for the buyer2Performance angle This is the deepening after determining the form of expression, that is, after finding the main target, there must be a specific and determined breakthrough. If the trademark and brand are the focus of performance, it is the performance image, 3

Expression Techniques Just as the focus and angle of expression are like goals and breakthroughs, performance techniques can be said to be a tactical issue. The focus and angle of performance is mainly to solve what is performed.

4.Reflect the details of the product, mostly in the form of the original picture of the product. In order to reflect the freshness and taste of the product, most food packaging will print the product ** on the packaging, or directly display it in the form of a window.

This way is more realistic, 5Indicates the origin of the product, or the origin of the raw materials of the product. Most of them are dairy products, aquatic products, and agricultural products, in order to reflect the high quality of the products, the water source and milk source are healthy, and the production environment is beautiful and healthy.

The idea of packaging design refers to the creativity and ideas adopted by designers when carrying out packaging design. Here are some ideas that Zhonghui Design has summarized that may help with packaging design ideas:

Product features: The packaging design should reflect the features and advantages of the product. This can be achieved by using elements such as colors, shapes, materials, etc.

Target audience: Different audiences have different burning needs and preferences for packaging. Therefore, when designing packaging, it is necessary to consider factors such as the age, gender, and cultural background of the target audience, and develop a corresponding design strategy.

Competitive environment: There are often many similar products in the market, and designers need to understand the packaging design of competitors and find their own differentiated design strategy.

Creative thinking: Packaging design needs to be constantly innovated to make consumers feel fresh and attractive. Designers can utilize different patterns, materials, structures, and other elements to achieve innovation.

Sustainability: Nowadays, more and more consumers are concerned about environmental protection and sustainability, and designers should consider using materials that can be used to achieve sustainability in packaging such as eco-friendly trace code printing.

Brand image: Packaging design is part of the brand image and should be consistent with the brand image. Designers can consider using elements such as brand logos, colors, fonts, etc., to achieve this.

Ease of use: Consumers usually choose products that are convenient and easy to use, so the packaging design should consider the convenience of use, such as easy to open, easy to disassemble, etc.

Safety assurance: Some products require special safety measures, such as pharmaceuticals, cosmetics, etc., and designers should fully consider this and reflect it in the packaging design.

The above is the answer of Zhonghui Design (Beijing Zhonghui Avenue Consulting****), I hope it can help you.

What are the approaches to packaging design ideas? I don't know why you should know what you think about the packaging design idea, because you should know that the packaging design has the following methods, which can reflect how much you want the packaging design idea of this product. Here's how to conceive a packaging design.

1) The overall unity of form and content. The form and structure of the packaging design must conform to the attributes of the content itself, if they are incompatible, then the packaging design cannot achieve the unity of content and form. This is the logic of thinking when formulating a packaging design cover strategy.

If a packaging design does not have a certain purpose, it is impossible to conceive in a targeted manner. Therefore, designers must understand the dialectical unity of content and form when carrying out packaging design, and only this kind of debate and unity can the design contain a deeper connotation and achieve the feeling of the palace. 4 Design to do this.

One. First, one of the key factors. Designers should pay attention to all-round considerations when dressing up the chain of packaging design.

The conception of packaging design refers to the process of design thinking and conceptualization based on the understanding of products and market needs when designing product packaging. The following Zhonghui Design introduces some key points of packaging design ideas:

Targeting: Target different customer groups and consumption scenarios. For example, some products need to be high-end, while others need to be convenient and practical.

Branding: Incorporate core branding elements into the design. Echo brand values in terms of fonts, colors, logos, shapes, etc., so as to enhance differentiation and competitiveness.

Functionality: Follow the main functional use scenarios of the package, provide users with convenience and pay attention to the factors of safety at the same time.

Details: Optimize the details, such as the corner treatment of the packaging and the optimization of the printing pattern, to improve the quality of the packaging products.

Sustainability: In the context of macro-environmental pollution management, great attention is paid to the sustainability of packaging materials and their ecological costs, such as the Papua New Guinea 21st Century Human Principles.

In addition to the above characteristics, the packaging design needs to have the following characteristics:

Innovation: Capture the attention of consumers by being bold and innovative. Designers should learn to look for something different and creative.

Aesthetic: The responsibility of packaging design is not to meet the function, but also to turn the practical into an aesthetic asset, provide better visual content and promote the brand image.

Readability: A clear font presentation combined with an easy-to-read industry or product definition can effectively provide the amount of important information that a consumer may need.

Consistency: As a key element in the brand experience, the brand identity and other representative elements need to be echoed across all platforms to fully reflect the brand consistency.

Merchandisability: Finally, it must have sufficient marketing power. Packaging design should not only catch the customer's eye, but also enable them to get information about the corresponding product immediately when they see the product.

Zhonghui design's original design works of lead beam decoration.

What are the ideas and expressions of packaging design ideas and expressions? In ideation and expression, we first establish the focus of performance, which is an ideation activity. Generally, it is considered from the following aspects:

1.The attributes of the product are the raw materials of the product, which can be long-term growth and rich in history; It can also be the product of people's habitual growth; It is also possible to design the product to be interesting and vivid. 2.

Product shape and structure, that is to say, the shape of the packaging and the shape have a close relationship, usually according to the specific requirements of the product to decide, the common product shape is: shell design, body design, color design, material design, etc. 3.

Material elements are the visual elements and psychological elements occupied by materials in packaging, which directly affect the purchase psychology of consumers.