How to write an advertorial for online marketing

This is how a good advertorial is written.

Nowadays, there are more and more advertorials in newspapers and magazines, how to make our advertorials stand out? How do we get consumers to be receptive to the message we want to convey? This requires our news planners to have a solid foundation in writing and an extraordinary ability to manipulate words.

However, advertising advertorials are not literary creations, it pays more attention to and grasps the way consumers understand before writing, so it requires very high writing skills. Therefore, news planners often have the feeling that "advertisements are easy to do, but advertorials are difficult to write". So is it really hard to write advertorials?

Any tips?

Basic requirements for advertorial writers.

Before talking about advertorial writing skills, we must first talk about the basic requirements of advertorial writers, because only with these basic requirements can we write an excellent advertorial. To be a good advertorial writer, you need to have the following basic requirements:

1. Optimistic and positive attitude towards life. Only by maintaining an optimistic and positive attitude towards life can we withstand pressure and face difficulties bravely. Only by maintaining an optimistic and positive attitude towards life can we love life, take the initiative to think, and actively practice.

2. A strong sense of studiousness. Writing a good advertorial requires the writer of the advertorial to have profound knowledge and comprehensive cultural accomplishment, and to be able to widely solicit and quote, touch on the analogy, and flow of literary ideas. A news advertorial writer must always have a sense of knowledge crisis and always remind himself to study hard.

3. Rigorous logic and innovative thinking. Chinese articles have always paid attention to structure, and a good structure can create a good advertorial, which requires the writer of the advertorial to have strict logic. But it is not enough to be logical, a really good advertorial writer must also have innovative thinking and rich imagination.

They can't stick to the old mold, they have to dare to write their own style.

4 Keen insight. Many things are trivial in the eyes of ordinary people, but for advertorial hype, they must be big things. As long as you make things big and end up justifying yourself, you can achieve the best results.

This requires advertorial writers to have keen insight. They must have the news sense of a hunting dog, always pay attention to current news hotspots, and always find news points that are beneficial to the company.

5 Excellent PR skills. After an excellent advertorial is written, how to make it published in the best layout and achieve the best news effect? This requires excellent public relations skills from advertorial writers or news planners.

He must be able to handle all kinds of relationships well and make full use of network resources.

6. Solid writing skills and extraordinary ability to control. There is an old Chinese saying: It is difficult for a good woman to cook without rice.

In the end, in order to write a good advertorial, you must also have a solid writing foundation and extraordinary ability to control. I take it as the last requirement that advertorial writers must have, not because it is not the most important, but because as long as we have an optimistic and positive attitude towards life and a strong sense of learning, we can continue to learn, summarize, and constantly improve our ability in this area.

As the name suggests, advertorials are written by the marketing planners of enterprises or the copywriters of advertising companies as opposed to hard advertisements"Text ads"。Compared with hard advertising, the reason why advertorials are called advertorials lies in one"Soft"Word, it will be the perfect combination of promotional content and article content, so that users can understand what the planner wants to promote when reading the article, a good soft article is two-way, that is, let the customer get the content he wants to need, but also understand the content of the promotion.

To write a good article, you must first have your own personal experience, such an article can be regarded as "dry goods", with content, it is easy to resonate with others, write what you know, experience, some discoveries, experiences and experiences in the process of daily work.

Bole Online Media suggests that you can read more articles from others.

Pay more attention to industry events Your own experience will always be written one day, when you are poor, you may wish to change your perspective, read more other people's articles, analyze some of the ideas or methods put forward in the article, as well as some of the ideas put forward in the article, not just take care of your own writing, and at the same time should read more, and find a source of inspiration for your own writing while absorbing experience.

If you want to know the world, you must listen and watch more, modern society is a society with developed information, and the Internet is a hot spot for social development.

First of all. How to write a good advertorial.

Advertorials should be written creatively.

Include keywords to let readers know that it is an advertorial but still have the interest to read it.

You have to analyze the characteristics and advantages of the product or a service you want to promote, and then conceive a complete article, most of the general stories, and it is the key to write that looks real, and then find a suitable entry point to implant ads, and try not to copy them as rigidly.

Secondly, to do the best network marketing, it is the key to find a good submission platform, you can Weibo or WeChat*** and the like, but if there is no traffic base, it is recommended to find a special submission platform, these platforms are charged, but they can appear on the big portal**, and the effect is fast. I've worked with the Soft Literature Society.,I think**good,**Much,I don't know anything else。。。