How to write a good advertorial and do a good job in online marketing?

First of all. How to write a good advertorial.

Advertorials should be written creatively.

Include keywords to let readers know that it is an advertorial but still have the interest to read it.

You have to analyze the characteristics and advantages of the product or a service you want to promote, and then conceive a complete article, most of the general stories, and it is the key to write that looks real, and then find a suitable entry point to implant ads, and try not to copy them as rigidly.

Secondly, to do the best network marketing, it is the key to find a good submission platform, you can Weibo or WeChat*** and the like, but if there is no traffic base, it is recommended to find a special submission platform, these platforms are charged, but they can appear on the big portal**, and the effect is fast. I've worked with the Soft Literature Society.,I think**good,**Much,I don't know anything else。。。

The best theme for online promotion advertorials is to write about your own practical experience, and the search engine likes the actual thing, and the users also like it. Write down the problems you encounter in maintaining the best and the experience of solving them. The title of the advertorial is also very important.

Remember, it's the practical stuff that appeals.

There are a lot of three above, which are very effective

The effect of the advertorial is very good, you can go to the Lao Xie advertorial blog to take a look.

Advertorial promotion and marketing, by the company's planner or advertising company's copywriter, according to the characteristics of their own brand or product, combined with social hotspots or story scenes to write the "content ** advertisement", it may be a beautiful narrative prose, or it may be a current news, or even a chicken soup for the soul, etc., compared with traditional hard advertising, the advertorial is implanted with brand or product information, but there will be no Wang Po selling melons and boasting advertising behavior, most of the audience will understand that this is an advertisement after reading it, But there will be no rejection psychology, most of them will happily accept the advertising information delivered in the advertorial, the reason why it is called advertorial, the subtlety lies in the word "soft", like the spring breeze and rain, moisturizing things silently, receiving but not revealing, defeating the enemy in the invisible, this is the first stage of advertorial promotion and marketing; The second stage of advertorial promotion and marketing is to publish, after all, you wrote an earth-shattering advertorial, if it is only saved in your own computer is also a waste, only to let more audiences see it can play a role, publishing to the major ** is the simplest and most effective way, in addition to the ** itself readers to read, due to the status of ** itself, in Baidu, 360 and other search engines have a high weight, this kind of soft text will be easy to be included, as long as the title is set properly, it can be searched and displayed by intended users for a long time, This effect is not possible with any hard advertisement. Some people will say, I don't know **, how can I let people publish it? Now there is a special ** publishing platform, just choose the ** release that is suitable for your own industry, Laimei Network is, thanks to the meticulous social division of labor, the lower the cost.

Advertorials are more suitable for product promotion, not so direct, so that your brand can get a good reputation, if it is to do the effect, you have to do the form of hard and wide soft text, these two models are not the same, for example, soft and wide is released on the major mainstreams, these are the mainstream practices, because the authoritative image is good, the feeling to users will be better, for the expansion of channel providers and direct customers are commonly used methods in various industries, advertorials are commonly used in a way of their own brand optimization, can send a lot, You can submit requirements to some advertorial aggregation platforms, and they will provide some rules and ways to deal with problem content, etc., which is not realistic to find one by one, and the big platforms are not likely to connect with individuals, and the process is relatively long. It will be better on the big **platform, and there are fewer people who see it after the release of the small **, and it can't play the role of **, and most companies choose the four major portals + central media + industry** These ways. It also depends on what stage your business is currently in.

You can go to the ** platform of aggregation, you don't have to look for them one by one.

Let's give you a general idea.

1. First of all, you must clarify your content theme, that is, what content you plan to do, you can combine product launches, events, holidays, new product releases, cooperation news, etc.

2. Clarify the conditions when it is released, such as when it will be sent, and the people who implement it will also know in their hearts.

3. The time and frequency of release, such as how many times a week, how many times a week.

4. Released, such as large, medium, endemic, etc. As long as the big ** is the time condition, the medium hair is what the condition is, etc.