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The possibility of consumers continuing to pay is relatively large, after all, the food of this brand company is very good as a whole, and the taste is also very good, which has attracted the attention of many consumers, especially in recent years, many new flavors have been developed, which has driven the current economic development.
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Consumers will not continue to pay, because they have been raising prices, and now that the global economy is in a downturn, everyone has no money in hand, so consumers will not continue to pay.
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The third price increase in four years! Qiaqia food prices rise again, will consumers continue to pay?
1.Consumers won't continue to pay. In this price increase notice, Qiaqia Food said that in 2022, due to the rising costs of raw materials, packaging materials, energy and other costs, the company's operating pressure will increase.
In order to better improve product quality, ensure the good competitiveness of products in the market, and provide better products and better services, it has been decided to adjust the supply of Guokui series products from August 2022**. After the price adjustment, the Guokui series products are more profitable for each customer and partner. The company plans to increase the overseas products**, superimposed in the second half of the Mid-Autumn Festival and other catalysts, the profitability in the second half of the year increased compared with the first half of the year.
2.The biggest impact of the price increase is likely to be on the dealers. According to the sales model, 85% of Qiaqia Food's revenue comes from distributors.
It should be noted that the dealer is only a "transit station" between food and consumers, and melon seeds will eventually be bought by consumers. Therefore, the ultimate bearer of the price increase is every customer who buys chacha melon seeds. Although melon seeds are loved as China's national snack, with the gradual deepening of the concept of healthy eating, the demand for melon seeds has begun to stagnate.
At the same time, in the vast market, the share of packaged melon seeds is far less than that of bulk melon seeds. At the same time, in order to maintain profits, prices are constantly raised, or there is a risk of consumer loss.
3.Qiaqia announced the price adjustment this time, and there are some signs in the financial report. The financial report shows that after the completion of the price adjustment last year, the transmission of melon seeds was relatively smooth, and the gross profit margin of the melon seed sector increased slightly in the first quarter of this year; However, due to the fact that the raw materials and packaging accessories are also at the same time, the overall gross profit margin of sunflower seeds in the first half of the year still decreased year-on-year.
According to the data, the gross profit margin of the sunflower seed business in the first half of the year was a decrease of one percentage point from the same period last year; The proportion of nuts, although year-on-year, the gross profit margin has not increased significantly.
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I don't think consumers will continue to pay for it, after all, there are a lot of snack products on the market now, and there are many alternative products for this kind of food.
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It will not affect sales, because the brand Qiaqia Food has been deeply rooted in the hearts of the people, and other brands are also raising prices, and a reasonable price increase will not affect sales. The Qiaqia brand is an old brand, the products involve many fields, and the market sales have been very good, especially in terms of retail sales volume, which is ahead of other similar products. In the context of its rising costs and declining gross sales margins, it is understandable that appropriate price increases are understandable.
An appropriate price increase will not affect its sales volume, but can increase its gross profit, make the sales performance more impressive, and also promote the development of the brand, so in the long run, an appropriate price increase is still quite beneficial to the development of the entire brand. <>
Even if the price increase will not affect sales, it is because the market influence of the Qiaqia brand is very large, and he has been in a leading position in similar products, many people may not be interested in other snack brands, and they are indeed quite familiar with the brand Qiaqia, which is because this brand has been deeply rooted in the hearts of the people and has indeed done very well in this field, so even if the price increase will not have a fundamental impact on sales. <>
With the rise of costs in various industries, many products are rising in price, and the entire market is showing a leading trend, so it is not surprising that the price of any commodity has risen, and we have accepted such a market phenomenon, and the same category of goods are rising in price. <>
Consumers are also understandable about the price increase of goods, as long as it is not excessively skyrocketing, consumers will not have too many questions, because basically everything in the market is rising, because the cost is rising, merchants will also face a lot of costs, and the appropriate **** is also understandable.
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Rising prices may hit the market. Although Qiaqia melon seeds have always been an old brand that people like, many people will give priority to it when buying nut products. However, this time, if the ** is relatively high, it is expected that many consumers may be in a wait-and-see state.
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I think yes, this price increase is likely to affect sales, and the average person can't accept the price increase.
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It will affect sales in a short period of time. Because consumers pay attention to the ** of the product, if there is a little**, it is inevitable that it will not be accepted.
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Qiaqia Food has a decline in gross profit margin and is ready to use price increases to deal with the problem, will this price increase affect sales? The price increase will not affect the sales volume, because the brand of Qiaqia food has been deeply rooted in the hearts of the people, and similar products are still in the first place, and the scientific and reasonable strength will not harm market sales. Qiaqia well-known brand is an old brand, the goods are involved in several industries, and the market sales volume has been very good, especially in the retail sales level, it is also a technology leader in other industries.
In the case of increasing costs and declining sales margins, moderate **** is understandable, and customers can understand. Moderate **** can not affect sales, but can improve its profit margin, make sales more lucrative, but also promote the development trend of this brand, so in the long run, moderate **** is still very helpful to the entire brand development trend.
Even if Qiaqia is ****, it does not affect sales, because Qiaqia's brand has a very large influence in the pre-market demolition field, and he has been in a leading position in the same industry, many people may not be interested in general snack brands, but they are indeed very familiar with the brand Qiaqia, in fact, because this brand has been deeply rooted in the hearts of the people, and it is indeed very good in these aspects, so even if **** will not cause overall harm to sales.
With the increase in the cost of various industries, these products are in the ****, the entire industry level shows a trend of price increases, so all a commodity **** is not unusual, everyone has got this sales market situation, and similar to it other products will be ****, if the price does not rise, it means that he maintains the original price in the case of increased costs, which will make its profit margin decline, and even will not improve the influence of the entire brand on the business operation.
Customers are also understandable about Huiming products, as long as there is no excessive crazy rise, customers will not have too many doubts, because most of everything in the market is in the ****, due to the increase in costs, the store will also face a lot of cost increases, moderate price increases can also be understood.
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Yes. The price increase will be unacceptable to many consumers, which will lead to a decline in sales and a continuous decline in gross profit margin.
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It will definitely affect sales, but for people who like this product, they will definitely buy it, after all, it tastes good.
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It will not affect sales, because the brand of Qiaqia Food has been deeply rooted in the hearts of the people.
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Qiaqia melon seeds, I believe everyone has eaten, many people also like to eat, is one of them, remember when I was a child, everyone sat together, eating melon seeds and chatting, really very comfortable and spiritual, when I grew up, I often buy this brand of melon seeds to eat, because I think this brand of melon seeds is very fragrant, and the melon seeds are big, there is no bad fruit, so I often buy, but recently Qiaqia introduced a new policy, that is, Qiaqia raised some products factory **8%-18%, to ask if this price increase is reasonable? Let me tell you the answer.
First of all, let's take a look at what happened. Here's the thing, on the 22nd of October, Qiaqia Company issued an announcement, saying that because of the increase in the cost of raw materials, in order to better serve everyone in the future and provide you with high-quality products, it was decided to raise the factory **8%-18% of some products, which is equivalent to a price increase between dollars.
So do you think this price increase is reasonable? I think it's reasonable. There are two main reasons, the first point is that the cost has increased, with the development of society, many things are in the **, the melon seeds used in the melon seeds are also in the rising products, the cost has increased, and the finished product of the negotiation must also increase; The second reason is that the enterprise wants to survive, today's money is more and more worthless, what can be bought for 100 yuan before, and now there are fewer and fewer things to buy, so it is understandable that the company will raise the product, otherwise it may be difficult for the company to maintain it.
All in all, the increase in the factory of some products **8%-18%, I feel that the price increase is reasonable, it is equivalent to a price increase of less than 1 yuan, I feel that this price increase is acceptable, after all, the cost is increasing, the enterprise wants to survive, this is human nature, I can't help but sigh, the money is more and more unspent, we must make money, in order to have the ability to eat Qiaqia melon seeds.
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I think this price increase is reasonable, because according to the mountain orange solution, the company's melon seed series products have been upgraded, so the product quality has also improved, and with the rise in the cost of raw materials, auxiliary materials, energy, etc., in order to provide consumers with better products and services, the moderate price increase is reasonable.
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I think it's unreasonable, if the price of melon seeds rises, then it is normal for it to increase the price of the cluster, if the melon seeds do not disturb the key to increase the price, his price increase may affect sales, and the packaging can not slow down the cost of such a big cost.
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I think the increase in lead fiber is still more reasonable, because the country's resources are scarce, so many products have begun to increase in price, such behavior is acceptable to Huai Xun in a vertical type.
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Qiaqia Food announced a price increase, and in August 2021, the stock price fell from a high of nearly 70 yuan all the way to more than 30 yuan, and once halved. The company's announcement of a price increase has become good news for the company, and the stock price has risen to a limit, which is expected to greatly improve the company's business.
Qiaqia Food is a food brand with a very wide audience in China, and its sales have always been very good because it is deeply loved by people. For various reasons, it is not the first time that Qiaqia Food has raised prices.
Qiaqia Food
Qiaqia Food is a foreign-invested stock company established after the change of Anhui Qiaqia Food, headquartered in Hefei, with the expansion of business, has established branches in many cities across the country, mainly producing melon seeds, nuts and roasted goods.
In particular, chacha melon seeds, which have been boiled and then dried and then processed, taste fragrant and do not get hot, becoming the most popular snack food. With the continuous improvement of performance, Qiaqia Food has also become a leader in the same industry. <>
Qiaqia Food announced a price increase, and the stock price was cut in half this year
The sales volume of Qiaqia Food in China has always been very stable, and it has remained high, and it has also experienced several price increases. However, now, due to raw materials, packaging materials, fuel and other reasons, resulting in a significant increase in costs, after the company's research and decision, the official release of the price increase announcement, for a series of products will have different degrees of price increases, and scheduled to be implemented at the end of October.
Although Qiaqia Food is a bit higher than the best food in the same industry, it is still sought after and liked by people for the conscience brand of quality assurance. <>
What is the current state of the company?
After the announcement of the price increase, the stock price has been halved and reached the daily limit, which shows that the current situation of the company is very good, this news is good news for the company, indicating that it will bring good performance and benefits to the company. <>
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The company's current situation is not particularly good, because the company has a serious loss, and the company's **** has appeared, so the development situation is not particularly good.
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It's not been very good lately. Their development is restricted, and there will be many problems in the process of development.
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The current situation of this company is actually quite bad, mainly because the company's **price has been **, and if the ** price is raised now, it may lead to many people not buying anymore.
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All large enterprises have a company annual report, and the role of the annual report is to reflect the profitability of the enterprise, and the annual report is divided into annual report and semi-annual report. It is understood that the results of the semi-annual report are very average, and the semi-annual report suddenly announced that it would raise prices. Do you know exactly why the price is suddenly raised?
One. Raw materials ****, Qiaqia Food had to raise prices.
The ** mention of Qiaqia Food ** is not groundless, but Cha Cha Food Company publicly made a notice on October 22, 2021 Beijing time, saying that some of its melon seeds will be raised, hoping that it will not bring trouble to consumers! The reporter interviewed the person in charge, the reason for the price increase is precisely the person in charge of the company, said that the price increase of melon seeds is also a helpless move, because the cost of raw materials for melon seeds has been increasing, if the price is not raised, the profit will be less, and the company should also consider its own profits!
Two. Qiaqia melon seeds are our inner memories.
There are a lot of leisure foods in Qiaqia, but my favorite food is melon seeds, especially when I have nothing to do, when I watch TV with my parents at home, I grab a handful of Qiaqia melon seeds, and you can sit on the sofa. Or let this brand of melon seeds continue to be an inner memory?
Three. In addition to Qiaqia melon seeds, there are also Qiaqia nuts.
For a long time, we have a misunderstanding about Qiaqia food, because they only have intestinal melon seeds, in fact, this is not the case, Qiaqia Food's subsidiary, in addition to Qiaqia melon seeds, there are Qiaqia nuts, there are also Qiaqia puffed food, a variety of products can meet the different needs of consumers, Qiaqia Food has been focusing on the snack food industry, and has made a lot of achievements over the years, but now there are more and more companies doing snack food, so the performance of Qiaqia is not as good as before!
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