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In order to seek benefits, today's merchants will be too delicate in the packaging of goods, and at the same time, the excessive packaging of some goods will make customers unable to open it in time at the first timeIn the two sessions, it is proposed to solve the problem of excessive packaging of goods, among these goods, I think that excessive packaging such as the moon cakes of the Mid-Autumn Festival and the zongzi of the Dragon Boat Festival are over-packaging. And this kind of excessive packaging has also caused a waste of resources, and at the same time, due to careful packaging will also make the cost, which is like the sky-high price of moon cakes is derived from this, some over-packaged goods will be sought after by some gift givers, because they choose to give people, in order to show the high-end of the gift, will choose to spend a lot of effort on the gift packaging.
Sky-high moon cakes to August 15 every year, there will be sky-high moon cakes news emerges in endlessly, and many people say that the price of a few small moon cakes, high is thousands of yuan, and we see the packaging of moon cakes, some of the packaging gift boxes used are relatively high-end, so the moon cakes are not valuable, all spend the cost on the packaging, in a very large packaging box, moon cakes account for less than 1 4 of the packaging box, which has a large gap in the packaging, in the packaging box of the moon cakes are very small. Because like some Mid-Autumn Festival, the Dragon Boat Festival are going to visit relatives and friendsMany people will choose to give gifts to buy such gift box packaging things, but some items like this are too high-end packaging, and the price is relatively high, but in fact, the amount of things in it is very small.
High-grade chrysanthemum teaWhen some people buy tea, they will also have some exquisite gift packaging, such as chrysanthemum tea is one of them. In some luxurious packaging, there are only a few bags of chrysanthemum tea inside, and when opening the packaging of chrysanthemum tea, the chrysanthemum inside is not as big as advertised, there is an exaggerated role in publicity, at that time in the purchase of such high-end packaging chrysanthemum tea, and the chrysanthemum tea sold at the roadside stalls outside, take home to soak in water and drink the feeling is not much different,However, the chrysanthemum tea purchased in the stall and the chrysanthemum tea in the boutique packaging are much cheaper, in fact, it is not difficult for us to imagine the price difference, which is spent on the packaging.
Nowadays, people have a distorted view of consumption, thinking that beautifully packaged things are the best, so they will choose such items when buying, but in fact, packaging your things is actually no different from ordinary itemsWhen we buy gifts, we should choose the right one, rather than blindly pursuing beautiful packaging.
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For example, a package will be wrapped in three layers inside and three layers outside, and there will be some gorgeous packaging, and the packaging is also very exquisite.
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For example, the bagged potato chips in the supermarket now. In fact, the amount of potato chips in it is very small, but the packaging is generally large. There are also those goods in the supermarket that are used as gifts, and the packaging is very luxurious, but the contents are not very good.
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I think that as long as there are several layers of packaging, excessively gorgeous packaging is excessive packaging, for example, the moon cake packaging that I usually buy is always several layers of packaging, and it is too gorgeous, which seriously wastes the packaging and is not conducive to **.
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The volume of the gift box is several times that of the product itself, and excessive packaging refers to the packaging that exceeds the normal packaging function requirements, and its packaging void rate, the number of packaging layers, and the packaging cost exceed the necessary degree. Originally, there was nothing in the package, it was small, but the packaging was super large, making consumers impulsively consume.
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The gift box is more expensive than the product itself, which is over-packed. Originally, the packaging of goods is not to be damaged, and the packaging materials do not need to be expensive, as long as they can protect the goods.
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For example, every time there is a festival, all kinds of gift packaging is very serious, in fact, there are not many things inside, but those packaging takes up a lot of space and has no practicality.
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For example, the outer packaging of some express delivery is very exquisite, or some goods are very luxurious or very beautiful packaging, in fact, this situation is over-packaging, resulting in a waste of resources.
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Measures: 1. To curb the trend of excessive packaging, it is necessary to strengthen publicity and change people's concepts and awareness.
Through various large-scale publicity activities, market inspections, door-to-door annual inspections and other opportunities, we will publicize relevant laws and regulations to consumers, manufacturers and operators, guide consumers to establish a correct and rational consumption concept, and guide businesses to strengthen their sense of social responsibility and strengthen the construction of integrity.
2. To stop the wind of excessive packaging and poor packaging, it is necessary to strengthen legal supervision.
The General Administration of Quality Supervision, Inspection and Quarantine of the People's Republic of China and the Standardization Administration of the People's Republic of China issued requirements to restrict excessive packaging of goods, and the first departments at all levels strictly implemented the requirements to ensure strict law enforcement and prosecution of violations.
3. Improve the laws and regulations on restricting excessive packaging.
** The department has to continuously improve the relevant laws, regulations and standards system, increase the punishment for excessive packaging, make illegal enterprises pay high illegal costs, and increase supervision.
4. Enhance the self-discipline awareness of the consumer industry and take the initiative to play a role.
In the organization of production enterprises, leading enterprises should lead by example, enhance their sense of social responsibility, and pay attention to sustainable development.
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In many cases, people will find that they are over-packaged when buying something, such as very expensive cherries and strawberries. In the supermarket, we can see that strawberries are wrapped one by one, and many cherries are also individually wrapped. We buy more than 10 or 20 of these things, and it would be a waste to wrap each one separately at this time.
Excessive packaging is wasteful, it is also polluting the environment, and this practice also has a bad phenomenon for consumers, that is, consumers are not particularly good at handling these things. And we can also find that some other small fruits like bananas are actually over-packaged separately, just to make these things more expensive. There are many things in daily life that are over-packaged, and with the current Internet age, it is becoming more and more developed.
There are many netizens who will choose to buy some things on the Internet, even if we buy some very cheap things, they will also pack three layers inside and three layers outside.
It should not be over-packagedIn fact, many netizens do not recommend what the packaging of a product looks like, as long as it can be packaged cleanly. There is no need to say how gorgeous the packaging is, if it is too gorgeous. There will also be excessive packaging waste, and now there are many plastic bags that also cause environmental pollution.
We all know that plastic bags are not easy to degrade, so everyone is responsible for causing environmental pollution. At all times, I hope that everyone will respect such things.
If we see some shopping malls and some supermarkets that are over-packaged, we can also go to the bureau to report it, which will also reduce such situations. In fact, merchants also know that there is no need for excessive packaging, and if they say excessive packaging, they just want to make their goods look more expensive. For example, when we usually buy bananas, a pound of bananas may be two or three yuan.
And the over-packaged bananas, a banana reached three yuan a piece.
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There are too many over-packaged goods, peeled orange petals, canned drinks in boxes, individually wrapped bread slices, a packet of air, and not many potato chips in it, all of which are suspected of being over-packaged.
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First, the over-packaged mooncakes seem to be full of a large box, but in fact there are five or six in it. Second, in the box of luxury interiors, there are only a few goods, and they are expensive.
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I think it's a moon cake gift box, because each type of moon cake will be packaged in a different carton, which will not only waste but also make the gift box ** more expensive.
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In China, there is a clear definition of excessive packaging of sales units. There are two aspects to look at about excessive packaging:
On the one hand, consumers do not understand the characteristics of the product and misinterpret it as excessive packaging. For example, bagged potato chips.
In fact, it is for the purpose of inert gas.
As a transport protection, it is necessary to make it so large.
On the other hand, and most commonly, the mainstream values of society are guided. Chinese consumers like big ones, especially gifts. Therefore, merchants have no choice but to follow the trend and make the product bigger and win the market.
If one day the Chinese market is like the Japanese market, preferring small and beautiful delicacy over big and big, the phenomenon of excessive packaging will be reduced a lot.
According to the generally accepted statement on the Internet, there are too many consumables in the packaging, the weight is too heavy, the volume is too large, the cost is too high, the decoration is too gorgeous, and the rhetoric is too beautiful. The addition of this element makes the identification of excessive packaging more perfect, not only limited to the exaggeration of "form", but also the use of "rhetoric" is effectively regulated.
This also stems from the Advertising Act.
More and more perfect.
There are three reasons for over-packaging:
1. Some products themselves need this kind of packaging, such as some high-end wines, they need packaging equivalent to its identity or positioning and pricing to meet the positioning of the product itself, brand Sisson tonality and other characteristics. If you can't pay 1,000 yuan, just match it with a corrugated box with several layers, then laugh off the big teeth.
Finish. 2. Customized packaging for merchants to increase the added value of products. This is very common in holiday marketing, such as the upcoming Dragon Boat Festival and the sale of zongzi.
The bulk zongzi on the market is about 2 yuan, and 10 are only 20 yuan, but as long as the merchant uses a beautiful zongzi gift box, 10 zongzi can buy one or two hundred, and most people are still rushing to buy, why? Gift-giving has face!
3. Upgrading of consumption level. With the continuous rise of consumption level, many people are no longer limited to material satisfaction, and spiritual enjoyment and personalized customization have begun to enter the public's field of vision. The more maverick and "alternative" things are the more filial piety, the more people like them.
Therefore, in order to meet the "preferences" of the consumer public, many businesses have to work packaging, and excessive packaging emerges in endlessly.
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I think over-packaging is extravagant and wasteful, and it's harmful to the environment.
I myself have come across such an example in real life, obviously only buying a small object, but this object has a lot of packaging on the outside, layers of boxes wrapped around the object, I think this behavior is particularly wasteful, and it is completely possible to use a more environmentally friendly form to transport goods.
The special treatment activities of excessive packaging of express delivery are about to begin.
Since April, there will be special governance activities for the problem of excessive packaging of express delivery, and this governance activity involves a lot of enterprises, basically covering all express delivery companies. The reason why we want to do this is because the express delivery industry is now prevalentExtravagance and wastewithOver-packagingSuch behavior has seriously harmed the environment and can even make consumers spend more money in some cases. <>
I don't think it's necessary to over-pack.
In the past, when we received the express delivery, we would always see layers of packaging wrapped on the goods, and at the same time, there would be a lot of tape wrapped around the box, I think this behavior is for the sake ofAvoid damage to the courier during transportation, but there is no need to pack so much. For most express goods, only need to wrap tape on key parts, and there is no need to be so troublesome, this kind of troublesome and wasteful behavior actually belongsLazy and hassle-free
We should learnProtecting the environment
Now we often hear the so-calledCarbon neutralI think that with the continuous development of society, people's awareness of protecting the environment will be further enhanced, and the express delivery industry also needs to make corresponding adjustments, and should not make excessive packaging and waste of materials.
For consumers, many people's homes are now full of bags of various express delivery, and consumers will be more inclined to buy things online and then get them to their hands through express delivery. It doesn't mean that the industry can use all kinds of plastic products without moderation, after all, the industry has been growing for so many years, and it's time to make some changes. <>
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My understanding of over-packaging is that what packaging should be used for anything, and if it is packaging that does not conform to it, it is over-packaging, for example, I bought a very small eyebrow pencil, but the store used a large box to package it, I think this is over-packaging.
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I think it's normal. Because there are many violent acts in the process of express transportation, excessive packaging is a kind of protection for goods.
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I think it's really bad to have excessive packaging like this, and I think that this kind of packaging will be a waste of resources, and then there will be a lot of waste of some economic **.
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I don't think it's necessary to over-pack at all, and it may be necessary to over-pack valuables, but some small items are completely unnecessary, and it will waste raw materials and damage the environment.
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