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We all know that we can't just look at people, because a person's appearance does not represent the person, but in fact, our first impression of many people starts from the appearance, if others are not willing to look at you, how can they want to have a next understanding of you.
If the packaging of a product looks very cheap, then we will definitely not use it to give gifts to others, because it is not easy to take out.
Packaging is actually very important at some levels, first of all, for example, the packaging of goods may be for some more expensive goods, the more packaging may give people a very valuable feeling, if a commodity is just casually wrapped in a layer of plastic bags, then you will still think that the quality and quality of this thing is good? I'm sure you thought the packaging was too distracting when you first saw her, and you probably won't be shopping at this store next time. Secondly, some goods belong to the kind of goods that are relatively easy to break, if you don't work the packaging, then it is likely to cause damage to the goods, and lose hundreds of thousands of dollars for the packaging fee, I think it is very improper.
Girls' consumption concept is actually a more peculiar concept, you will find that girls will buy a lot of things that they may not use often on weekdays, when you ask her, she will say don't you think it looks cute? Or don't you think its packaging looks good? When you hear this, you must be speechless, because after looking at it, it is indeed very attractive, no matter what it looks like on the inside?
Its appearance alone attracts consumers to a large extent, and the perfect packaging can make everyone impulsively consume, which is actually a business opportunity and a means of marketing.
Although the outer packaging is very important, but the business should still focus on the inside of the product, because the outer packaging is likely to attract some customers for you, but it will definitely not bring you repeat customers, if your product performance is not good enough in all aspects, so to distinguish the priority, we must improve our own products, through our own products to attract customers, this is the real ability.
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Yes, now a lot of things are really over-packaged seriously, I don't think there is so much packaging, layer after layer, I can't find any other benefits except for good looks, extremely unenvironmentally friendly, waste raw materials and waste at the same time the garbage is not easy to deal with.
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Packaging is very important, because people's first impression of the product is often the packaging, and good packaging can make people have a better understanding of the product, but also improve the recognition of the product, so the packaging is very heavy.
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Very important. This can make consumers feel that things are very good, and gifts are also very face-saving, of course, we must also promote environmental protection and do not over-package.
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Packaging is not very important, as long as the goods can be guaranteed to be intact, there is no need for so many layers of packaging, which will only be more wasteful, and the simple packaging is particularly good.
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No, the packaging should also look at what it is, fragile products do need to be tightly packed to avoid breakage, but other items do not need to be wrapped tightly, which will cause waste.
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Of course it's important. Because of the current express transportation process, there is a certain phenomenon of violent transportation, in order to avoid damage to the goods, so packaging is particularly important.
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How to package food will directly affect consumers' desire to buy, often many times, tightly packaged products, in the repeat purchase rate will occupy a large component, which shows that strict packaging will greatly improve the overall value of the product.
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Yes, because the packaging is tight now, it shows that this thing is expensive.
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Yes, it is very important, because many items are fragile and need to be well packaged.
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Yes, because if there are many things in the bag, it may be guaranteed that the contents will not be damaged.
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As we all know, the packaging of a product is its first impression to consumers, which determines its attractiveness to consumers. Recently, due to the response to national policies, most businesses choose simple packaging. So do you know the good and bad of simple packaging?
Let me talk about its advantages and disadvantages!
Since product packaging produces carbon dioxide during production, incineration, etc., the accumulated carbon emissions each year need to be offset by planting about 700 million trees.
This data can be described as "shocking"! Forests or trees are planted to purify the air and improve the quality of air in human life. But I didn't expect that so many trees were used to offset the "emissions" of product packaging.
This shows the necessity of simple packaging. We can't eliminate the harm of packaging to the environment, but we have to do our best to choose simple packaging, reduce the harm to the environment, and protect the environment!
ForConsumersto say, theyIt's the product itself that cares more than the flashy packaging。After receiving the goods, the packaging is just a waste product for the consumer.
ForMerchantsComplex packaging does not mean that the product is of high quality, and simple packaging can not only show the beauty of the product itself, but also save the resources required for packaging. Contribute to the "sustainable development" of packaging!
Countless amounts of money are spent on packaging every year. The use of appropriate simple packaging can not only reduce the packaging cost of the merchant at the source, but also increase the profit, which is the right choice to kill two birds with one stone.
Let's <> the most common supermarkets! The contents are all waiting for the consumers to choose for themselves. However, the sales volume of goods in simple packaging is often not optimisticBecause people are always attracted to beautiful and beautiful things
There is no market for simple packaging.
There is a term in psychology called the "first cause effect". This means that it is easy for people to judge someone later on the basis of their first impressions.
I think this applies to commodities as well. Because if the first thing I see is the beautiful product packaging that interests me, then I will want to know about the product, and when I think about whether to buy it, I will also substitute the goodwill that the packaging brings to me; On the other hand, if I see a very ordinary and cheap package, then I probably don't have the idea of knowing about it, and I have a preconceived idea:The packaging is like this, can the product be so good?
I won't even want to know about it in the future!
The above is what I think is good and bad for simple packaging, I hope it can help everyone!
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Benefits:1Reduce costs
We often see beautiful gifts in the supermarket, such as mooncake gift boxes. The mooncakes are first packed in plastic boxes and then packed into small, delicate cardboard boxes. But that's not enough, you also need to get a big, good-looking cardboard box to put it in.
Ah! Isn't it hard to take! Then you need an elegant paper bag to put it up.
Such a moon cake is a qualified commodity and a qualified gift. But the cost of these packaging is not negligible. For manufacturers, the cost of packaging is a cost worth considering.
And for consumers, these complex packaging makes the goods that need to be purchased greatly improved**. The packaging is rich, but the wallet is going to be deflated.
2.Conserve resources
Judging by the aforementioned mooncakes, this is well explained. If we reduce the unnecessary packaging of mooncake gift boxes, then both the cost of mooncake production and the natural resources that need to be consumed by mooncake packaging and transportation will be reduced.
And it's not hard to explain this with other examples. For example, the famous Amazon. Since 2008, the company has been innovating and improving its packaging.
The packaging of the product is made of the best material and no additional shipping box is required for its transportation. This greatly reduces the waste in the Amazon** chain, and also cuts hundreds of thousands of tons of environmentally harmful packaging materials for the world.
Disadvantage: It is not conducive to making customers want to buy
While simple packaging has many benefits, it also has a drawback that should not be overlooked: it is not easy to attract customers' attention. Of course, if the packaging of the product is very simple, it will stand out in the various packaging of the shopping mall - like an ugly duckling in a pile of white swans.
This is really appealing to customers, but they don't necessarily want to pay for it. People are beauty-loving creatures, and in fact, there is a certain reflection in the desire to buy. Moreover, the simple packaging is also easy to make customers doubt the quality of the product.
If it were the first time you saw the snacks pictured below, which one would you tend to choose?
<> of course, minimalism is becoming a popular way of life. Simple packaging may also become the trend in the future. Whether it is simple or complex packaging, as long as there is enough creativity and product quality, it will definitely be accepted by consumers.
We also need to focus on reducing packaging waste. Simple packaging can also be of high quality and can also protect the goods well. Complex packaging can also be made of low-carbon and environmentally friendly materials.
Happy everyday!
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The product packaging design must be simple and crude, because it is not good, you only know when you use itBut whether the packaging is good or not, you can know at a glance. Your packaging is to retain your users, and if your packaging can't keep your users, your users won't even have the opportunity to look at you.
Packaging it is just an appearance, and the first feeling is whether it looks good or not。If you want to buy him after seeing him for the first time, it means that this packaging is very powerful and attractive. If a package is not very good, the first impression it gives people is a relatively inferior brand.
Simple packaging is a desire for many businessesBut whether it can achieve a certain effect, this is also a difficult thing. Simple packaging has its pros and cons.
1.Keep it simple and straightforward, highlighting the theme. A simple package where he can tell what's inside from his surfaceFor example, a bottle of mineral water, its packaging only has one word water written on it, so after many people look at it, he is filled with a bottle of waterAnd it's a bottle of purified water.
Although its outer packaging only has a water character drawn and there are no other external factors, many people are willing to buy it because it can be used to quench their thirst.
2.Save materials and save costs。A simple package, its cost is relatively low, and he uses less materials, so that his cost is getting lower and lower.
As long as the cost is low, the best sold is relatively low, which is also a better thing for consumers.
1.Poor visual perception and a bad first impression。An outer packaging is very important for every brand, like some brands, he specially uses some celebrities to endorse him, and the outer packaging is all star's.
A bad package can be said to make many people inconspicuous, they think it is a bad product, and they will not use it.
2.It can't be played on the board, and it is not loved by everyone。The quality of a package affects all of him, if you say a bad packaging, it is a bad product in the hearts of many people, because a good packaging can bring him a lot of profits, a lot of value.
It's the same with our usual life, an outer packaging is very importantA good package can bring you more benefits, and you let others know you and understand you well. It's the same with items, a good package can make the ** of an item reach its extreme.
More and more packaging is designed to be more simple and pure, in order to allow consumers to return to the essence of the product。In an environment of information overflow, modern people work under great pressureThe simple and powerful design can prevent them from thinking too much, and it can also gain a sense of calm, like a kind of relief.
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Benefits: beautiful appearance, the ability to understand the role and efficacy of the product in detail, and some packaging is also waterproof and moisture-proof! It has an advertising effect for merchants.
Disadvantages: Pollute the environment, waste resources, and the materials used in packaging are not easy to decompose.
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The benefits of simple packaging
1. Save resources and be easy to handle
Simple packaging uses few resources and plays a role in saving resources and protecting the environment.
The simple packaging is easy to handle, which reduces the hassle for subsequent processing and reuse.
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