Celebrity spokesperson, how much is a celebrity endorsement

In November 2019, actor Yang Zi was hired by the Fire and Rescue Bureau of the Ministry of Emergency Management as a public welfare messenger for China's fire promotion.

Spokesperson Introduction:

On November 9, 2019, on the occasion of the first anniversary of Flame Blue, China Forest Fire officially announced Yi Yang Qianxi as the public welfare ambassador of China Forest Fire Protection through its official Weibo, calling on everyone to work together with Qianxi to prevent fire risks and protect green homes.

Yi Yang Qianxi made a ** on this dynamic for the first time, and emphasized that let us improve the awareness of forest fire prevention together and pay attention to the forest fire hero group, in fact, Yi Yang Qianxi served as the Chongqing fire ambassador before becoming a forest fire protection public welfare ambassador, and we will often see Qianxi promoting fire protection knowledge in the dynamics.

Qin Hailu 2019 China Forest Fire Public Welfare Ambassador, on November 9, 2019, Qin Hailu and Yi Yang Qianxi were hired by China Forest Fire Protection as China Forest Fire Protection Public Welfare Ambassador, and also in 2016, Qin Hailu also served as Dalian Fire Protection Image Ambassador.

A celebrity spokesperson is a person who hires a well-known celebrity as a representative of a company's products or brand.

Celebrity spokespersons can be divided into seven categories, namely superstars, traffic stars, second- and third-tier stars, Hong Kong and Taiwan stars, CCTV hosts, Olympic stars, and Internet celebrity models. It is mainly to use the celebrity effect to drive brand awareness in a short period of time, graft consumers' goodwill towards celebrities to products, and drive product sales.

Celebrity endorsements include TV commercials, print ads, and portrait endorsements. TV advertising endorsement is product marketing on the publicity carrier after shooting the first video in a professional studio; Plane endorsement is to discuss the marketing of products on the blind carrier after the professional photographic shooting plane; Portrait endorsement refers to not shooting in the studio, but only providing the artist ** for endorsement authorization.

Hierarchy of spokespersons:1. Subdivide according to the region, from high to low.

Global Spokesperson, Asia-Pacific Spokesperson, Greater China Spokesperson, China Spokesperson.

2. According to the product segmentation, from high to low.

Global Spokesperson" Spokesperson for Feeder Products, Spokesperson for Series Products, and Spokesperson for Single Products.

The cost of celebrity endorsements is as follows:

1. The annual salary of first-line celebrities endorsing international brands is generally between 50 million and 100 million yuan.

2. Second-tier celebrities endorse well-known domestic brands, and their annual salaries are generally between 20 million and 50 million yuan.

3. Third-tier celebrities endorse small and medium-sized brands, and the annual salary ranges from 5 million to 20 million yuan.

It should be noted that the above data is for reference only, and the actual endorsement fee needs to be determined on a case-by-case basis. At the same time, the value of celebrity endorsement is not only in the endorsement fee, but also in the promotion of influence and brand value.

The daily life of a celebrity is very different from the daily life of an ordinary person, and here are some possible scenarios:

1. Intensive schedules: Celebrities are particularly busy at work, with a variety of activities and tasks to deal with every day. They need to participate in filming, recording programs, participating in promotional events, doing interviews, and so on.

2. Diet and fitness: In order to maintain a good figure and image, celebrities need to strictly control their diet and conduct various fitness training and physical activities. Many celebrities also hire a personal trainer or fitness consultant to create a fitness plan that works for them.

3. Social activities: Celebrities need to participate in various social activities, such as dinners, parties, charity events, and so on. These events are also an opportunity for them to showcase themselves, as well as to make new friends and expand their network. <>

Thousands of TV commercials, street advertisements, web advertisements, etc., have done enough to promote the business. But due to the constant saturation of ** communication, as well as the prevalence of false advertising, people began to become numb to ordinary propaganda. Since the development of society, the binding of brands and celebrities has become the norm, and the role of celebrity endorsement has become increasingly prominent, becoming the only way for all industries to quickly build brand IP.

Celebrity endorsement refers to the use of celebrities, celebrities' flat portraits or videos, through a series of publicity carriers to make the end audience of the product widely known a marketing method, is to use the influence of the celebrity itself to promote consumers to generate purchase motivation, and then put into practical action to achieve the purpose of bringing goods. Its role is threefold

1. Increase sales.

Whether it's on a digital screen, in a street ad or on a screen, celebrities are always the center of attention and can attract people's attention. The products endorsed by celebrities, with the blessing of the "star effect", will arouse consumers' desire to buy, make consumers have the psychological effect of "following", resonate and then buy products, and enterprises will obtain economic benefits.

The fan base of celebrities has strong publicity and purchasing power, and enterprises can quickly occupy market share and achieve the effect of bringing goods; For ordinary consumers, celebrity endorsement is a symbol of trust and brand authority, and celebrities act as "opinion leaders" to a certain extent, becoming the most direct reference for consumers when choosing brands.

2. Enhance visibility.

Celebrities bring their own traffic and popularity, and their high rate can promote the brand and have an immediate effect on the promotion of the brand. Hiring celebrities as product spokespersons, using celebrities' public activities or hype can get more publicity opportunities, which will help to increase brand awareness, expand influence, and improve product awareness among the audience. And celebrity fans are willing to build momentum for idols, which can bring enough topics and attention to the brand.

3. Establish a brand image.

The brand spokesperson is the output of the public image of the enterprise, and the personality image and temperament type of the star can directly display the brand positioning and enrich the brand connotation. Enterprises choose stars whose image and temperament are consistent with themselves to endorse products, which can not only show the strength of the enterprise, but also provide strong brand endorsement in channel expansion, empower the corporate brand, and quickly attract investment to join.

Celebrity endorsements are significant and far-reaching for brand marketing. A good advertising campaign can establish a close association between the star and the brand in the memory of consumers, so that when they see the star himself, they will think of the products they endorse, which plays a role in continuing the advertising effect and maintaining the brand.

Nebula Library, focusing on celebrity endorsement for 13 years, is committed to building a win-win bridge between celebrities and enterprises. 3000 first-hand stars, 1000 successful cases, one-to-one customized solutions, face-to-face signing with stars, and more national branches to provide perfect follow-up guarantees, truly trustworthy.