What do you think about Xiaohongshu s suspension of its U.S. listing plan?

Xiaohongshu has always been a social software that women like very much, and it has all kinds of things about skin care and cooking skills, which are very popular with women. By October 2019, Xiaohongshu had more than 100 million active users. 70% of users are post-90s, and here users record the bits and pieces of life through short ****, which is very interactive.

On July 16, Xiaohongshu suspended its listing in the United States, which attracted widespread attention from the society.

This is a smart move, and in the eyes of many, this time Xiaohongshu's suspension of listing in the United States is a wise move to be aware of the current affairs. Everyone has paid attention to the incident of an online car-hailing platform during this period of time, and seven departments of the state have stationed in this online car-hailing company to carry out cybersecurity reviews. During this period of time, the security problem of the network is also very serious, and many enterprises have mastered the privacy data of users.

And go public in the United States. These problems of data leakage are inevitable and are bound to attract the attention of the Cyberspace Administration of China. Although the data held by Xiaohongshu does not seem to have much to do with the information of the infrastructure, it also has the privacy data of many users, and going public in the United States at this time will definitely increase the scrutiny.

Xiaohongshu is a very dynamic social platform. I believe that the vast majority of netizens have used this social software, especially favored by female users. This social software is in the form of**and**, users can enjoy sharing their daily life and consumption in it, and many users are looking for a sense of comfort and decision-making in it.

At the same time, Xiaohongshu has a very high number of active users. It can be said that it is quite a dynamic social software. <>

It is reported that Xiaohongshu will go public in the United States for $1 billion. In April, there was news that Xiaohongshu would go public in the United States for $1 billion, but the official did not respond to this news. At present, Xiaohongshu has completed 5 rounds of financing. <>

Xiaohongshu knows how to judge the situation, if it has to be listed in the United States, then it is estimated that Xiaohongshu's valuation will not be too good, and it will not be too popular abroad, and there will be many people who are optimistic about going public when they return to China.

Xiaohongshu's decision is very correct, because now Xiaohongshu's conditions are not met, and many unstable things are happening now, and it will be listed when the right time comes.

It may be because the preparation is not sufficient, or it may be because there are some uncertainties, so for the sake of safety, the listing will be suspended, and this plan is still relatively safe.

Because there is a problem with the current operation of this company, so the sudden suspension of the listing has a relatively large impact on this company, because many investors have various conjectures.

The biggest advantage of this company is that it has entered a large number of young users in the society, and these young users have very strong spending power, so as to promote the development of this company in the future. The services that this company can provide are also very rich, so it can get the support of many users.

Listing can obtain a large amount of financial support. One of the main purposes of listing is actually to be able to get more financial support, because in the capital market, more investors can get this group, so that investors can really spend money to buy, buy the best funds, can be used for the future development of a company. <>

It can make the company's reputation higher. The impact on the popularity of a company is also very large, because when it is just listed, it can make more people in the society pay attention to it, because when a company is listed, there is often some hype of hype, which often has a certain impact on the popularity and marketing of a company. <>

It has a certain impact on the company's future strategy. The impact on the company's future strategy is very large, because when a company formulates a strategy, it must be decided according to the strength of a company, and when the company has greater influence in the society, the strategy will become larger, so that a company can achieve better development. <>

In fact, after every company develops, it must obtain the support of a large number of investors from the capital market, because after obtaining the support of investors, more people can use the product group, and the company can achieve better development in the future. The company has accumulated a large number of young users, and its goal in the future is to be able to get more young users, so a lot of financial support is inevitable.

There was a bit of trouble on the Xiaohongshu side, which caused the system to crash, so the listing needed to be suspended.

However, according to the latest news, Xiaohongshu will suspend its U.S. listing plan. It is reported that Xiaohongshu was valued at about $6 billion before, and Xiaohongshu has not yet responded to the reason for the suspension of listing.

According to foreign media reports, Xiaohongshu will suspend its listing plan in the United States, after in April, Reuters reported that people familiar with the matter said that Xiaohongshu plans to conduct an IPO in the United States around the middle of this year, raising about $51 billion. At present, Xiaohongshu has not responded. In the past, China did not set many thresholds for companies to go public in the United States, but this will definitely be stricter in the future, and the data security problem must not be able to get around.

I believe that many netizens are no strangers to Xiaohongshu, a social software, which allows users to share their daily life and consumption concepts in the form of **and short**, and many users have found the lifestyle they want or yearn for.

Xiaohongshu has suspended plans to go public in the United States. This news has attracted the attention of many netizens, what impact does this have on Xiaohongshu?

The suspension of Xiaohongshu's listing is a more sensible choice. Some netizens said that the suspension of Xiaohongshu's listing was a wise choice, and they speculated that it was related to the cybersecurity review, and it is known that a certain ride-hailing software company was removed from the shelves because it was suspected of collecting and using personal information in serious violations of laws and regulations. A number of departments have jointly stationed in this online ride-hailing company to carry out cybersecurity reviews.

Although Xiaohongshu does not seem to involve serious personal information, it also has a large number of users' privacy. So netizens speculated that Xiaohongshu suspended its listing to avoid the limelight. <>

Xiaohongshu has a large number of active users. Xiaohongshu was founded in 2013, users, through the way of **and short** to record the bits and pieces of life, here we can see about fashion and beauty, skin care, food travel and other fields of sharing, many post-90s are Xiaohongshu's loyal user groups, at the same time, Xiaohongshu's more and more active users are very high, more than 100 million. 70% of the users are young post-90s.

It can be said that it is quite a youthful and energetic software. <>

Xiaohongshu's road to listing was not smooth. It seems that Xiaohongshu's road to the capital stage is not so smooth, and it has been said that Xiaohongshu has decided to go public in the United States with a capital of 1 billion in April. But there has been no specific time and scale, and there has been a **consultation with the official of Xiaohongshu, but there has been no response.

There is a source that says Little Red Book. It may be changed to Hong Kong for listing. If Xiaohongshu can be successfully listed, the valuation will exceed $10 billion.

This will not have any impact on Xiaohongshu, and such a thing will also make Xiaohongshu more developed in the Chinese market, and its reputation will be better.

Xiaohongshu has suspended its plan to go public in the United States, Xiaohongshu's new round of financing will not start, and the valuation will not double, because the ** in the United States is not very good now, so Xiaohongshu is not listed in the United States, it is also a wise choice, although the listing is suspended, but the impact on Xiaohongshu is not great, many industry insiders speculate that it is possible to return to Hong Kong to list, then Xiaohongshu's market value will increase by several times.

I think it must have a great impact, after all, if the listing is suspended, then the company will face tens of millions of losses! But so far, Xiaohongshu is still very popular around us, just like my friends around me, they still like this software, it's still very convenient!!

Xiaohongshu is also a sharing app, many people will share their lives and some makeup tips on it, Xiaohongshu has a lot of users, and Xiaohongshu is also ready to be listed in the United States. However, recently it was reported that Xiaohongshu has stopped its plan to go public in the United States. At present, Xiaohongshu has not made any response in this regard.

So everyone doesn't know why Xiaohongshu suddenly suspended its listing plan in the United States. <

Xiaohongshu has recently seen more and more user registrations, so he has also had more and more force majeure problems. Originally, Xiaohongshu was positioned as a beauty blogger, sharing his makeup tips on it, trying out some products, recommending them, sharing their feelings and so on. But more and more people are using Xiaohongshu as a tool for their own monetization.

There are many businesses that will find some bloggers with a large number of followers on Xiaohongshu and advertise with them. Now many people basically don't believe in some of the shares and recommendations on Xiaohongshu. <

And there are many bloggers in Xiaohongshu who will add **and** with very serious filters when they try out some cosmetics, so that there is no way to see the color and efficacy of the product itself. So now fewer and fewer people will go to see these bloggers planting grass and evaluating on Xiaohongshu. Xiaohongshu itself has also felt this trend, so it has slowly turned itself into a shopping platform where you can buy cosmetics on Xiaohongshu.

However, the cosmetics on Xiaohongshu ** are not low, and the goods are not guaranteed**, so its sales are not very good. <

In addition, Xiaohongshu now has a lot of young fans pouring in, so passers-by don't have a very good perception of Xiaohongshu now. When more people read Xiaohongshu, they have more of a mentality of watching jokes. Therefore, Xiaohongshu's current popularity is gradually declining, and its reputation has not been good.

I don't know if the suspension of the U.S. listing plan has anything to do with its declining reputation.

Xiaohongshu has not made any response to this matter, they are still in a wait-and-see attitude, and it is estimated that they have not made a decision yet.

Xiaohongshu's attitude towards this news is still relatively clear, they also want to go public as soon as possible, and will solve all the problems that currently exist.

He has made it very clear and said that he will definitely be listed in the United States. These are just rumor-mongering news.

According to foreign media reports, recently, Xiaohongshu will suspend its plan to go public in the United States (It is planned to raise up to $1 billionAt present, Xiaohongshu has not responded.

In April this year, a person familiar with the matter told ** that Xiaohongshu plans to conduct an IPO in the United States around the middle of the year, raising about $500 million to $1 billion. People familiar with the matter said at the time that Xiaohongshu was working with Goldman Sachs and Morgan Stanley on a planned listing. According to one of the people familiar with the matter, the company has secretly filed a U.S. listing application.

Xiaohongshu's investors include Alibaba and Tencent Holdings. The company reportedly raised $400 million to $500 million in a private placement round in January 2020. After the completion of this round of financing, Xiaohongshu is valued at about $6 billion.

Introduction to the Xiaohongshu platform:

According to public information, Xiaohongshu was founded in June 2013 by Mao Wenchao and Qu Fang. With the mission of "Inspire Lives, Share and Discover the Wonders of the World", users can record their lives in the form of short**, **, etc., share their lifestyles, and form interactions based on their interests.

As of October 2019, Xiaohongshu has more than 100 million monthly active users, 70% of whom are post-90s, and continues to grow rapidly.

The above content refers to Red Star News It is rumored that Xiaohongshu has suspended its listing in the United States, with a previous valuation of about $6 billion, and there is no official response for the time being.