How useful is the Online Public Opinion Analyst Certificate?

At present, online public opinion analysis practitioners generally do not have certificates, and the professional training of public opinion analysts of People's Daily Online has been opened since 2013. Training is also based on one's own understanding and experience. It's important for analysts to have experience in the field, and it's important to be interested in the data.

Foreign universities have opened relevant majors in public opinion monitoring, but only a few universities in China have research institutions for public opinion monitoring, and domestic network public opinion monitoring still has a long way to go.

The "Network Public Opinion Analyst" certificate was first commissioned by the Ministry of Human Resources and Social Security, and was actually trained and assessed by the People's Daily Public Opinion Monitoring Office. In September 13, the Ministry of Human Resources and Social Security included network public opinion analysts in the CETTIC vocational training sequence, and authorized the People's Network Public Opinion Monitoring Office to be responsible for the training and assessment of national network public opinion analysts. In about 16 years, it was changed to a separate training by the People's Daily Public Opinion Monitoring Office (now called the People's Daily Public Opinion Data Center).

People's Online will regularly send enrollment information, such as the enrollment of the second phase of the "Network Public Opinion Analyst (Intermediate)" seminar in 2018 by People's Daily Online--Public Opinion Channel-People's Daily Online, you can pay attention to it. The process is still training and examination, and after passing the test, you will receive the "Network Public Opinion Analyst (Intermediate) Training Certificate" stamped with the official seal of the People's Daily Public Opinion Data Center.

Online public opinion analyst refers to collecting, sorting, analyzing, and interpreting information, speech, emotion, etc. on the Internet, and providing some public opinion analysis reports to relevant institutions or individuals, so as to help them make more informed decisions. The suitable groups for participating in the training of online public opinion analysts generally include:

1.People who are interested in the internet and social networking**. The focus of the network public opinion analyst is to analyze the information on the network, so it is very necessary to have a certain understanding and interest in the Internet and social networking.

2.Individuals with professional background or skills in data analysis, statistics, computer science, etc. Online public opinion analysis requires a lot of data analysis and mining, so it will be easier for people with relevant backgrounds or skills to master this skill.

3.People with a certain background in the industry. Public opinion analysis in different industries requires knowledge in different fields, and people with relevant industry backgrounds can analyze and interpret relevant public opinion information more quickly and accurately.

4.People who have a certain level of cultural literacy and analytical ability to call. The analysis of online public opinion requires the analysis and interpretation of a large amount of information, and requires a certain degree of cultural literacy and analytical ability, so as to be able to quickly and accurately grasp the essence and trend of information.

To sum up, the suitable people who participate in the training of network public opinion analyst Cheongju are those who have a certain professional background or skills such as Internet, social networking, data analysis, etc., have a certain industry background, and have strong cultural literacy and analytical ability.

Network public opinion analyst is a professional profession, mainly responsible for monitoring, analyzing and evaluating public opinion information on the Internet, and providing public opinion analysis reports, strategic suggestions and response plans for enterprises, enterprises or organizations. The suitable groups for participating in the training of online public opinion analysts generally include:

People with high sensitivity to public opinion and social events, pay attention to public affairs, and have a certain sense of social responsibility and public awareness.

Have certain analytical thinking and judgment ability, and be good at screening and extracting effective information and data from a large amount of information.

Good communication skills and teamwork skills, able to communicate and collaborate effectively with team members, customers and **. Ming's.

Have a certain basic knowledge of politics, economics, law, etc., and can understand and analyze complex social events and policy backgrounds.

In short, the group of people who participate in the training of online public opinion analysts should have certain professional qualities and abilities, and be willing to conduct in-depth research and engage in related professions.

The network sensitive chain public opinion analyst training is suitable for people who are interested in the Internet, social networking and public opinion and want to engage in related work. Specifically, the following groups of people may be a good fit:

People who have a certain understanding and grasp of networking, social networking** and big data;

People who have a strong interest in public opinion and brand management;

Students and professionals who want to engage in market research, communication, brand marketing, public relations and other careers;

Those who want to have an in-depth understanding and master the skills of public opinion analysis, public opinion monitoring, data mining, visual display and other related skills.

Online public opinion analyst is a relatively new profession, and with the continuous development of the Internet and social networking, the demand for related professions is gradually increasing. If you are interested, you can improve your competitiveness and employment opportunities by attending relevant training and courses to gain an in-depth understanding of the relevant skills and knowledge.

What skills does a public opinion analyst need to have: network information mining, generalization and analysis, sampling statistics, and language expression skills.

1. Network information mining ability.

The primary task of an online public opinion analyst is to dig out the topics and hot spots that may evolve into online public opinion from the massive and disorganized network information, participate in discussions and observations in a timely manner, pay attention to preserving various valuable information trends and opinions, and accumulate important fresh elements for public opinion sampling and analysis.

2. Ability to summarize and analyze.

After obtaining a large number of network information sources through network monitoring, it is necessary to analyze and judge these information sources, extract public opinion information related to the event, and then summarize and analyze the temporal and spatial distribution, tendencies and development trends of public opinion information, so as to accurately obtain the types, standards, positioning and ways of network public opinion topic selection.

3. Ability of sampling statistics.

On the one hand, network public opinion analysts need to be proficient in using one or more network public opinion monitoring systems, such as "Knowing Micro Business Information", to complete the sampling, statistics, analysis and model making of network public opinion, and have achieved more scientific and accurate analysis results.

4. Language skills.

On the one hand, the level of written expression is mainly manifested in the process of compiling online public opinion reports. On the other hand, it is the ability to express oneself orally, such as in communication, debate, persuasion and speech, etc., to play a role in organization and coordination, and to be able to flexibly control various situations such as priorities when discussing public opinion.

1. Master the collection and analysis of public opinion information, intelligence information and database technology application;

2. Understand the policies and laws of China's Internet, as well as the concepts of network information security, user rights and interests, and intellectual property protection;

3. Master basic network technology, information retrieval, analysis and advanced skills, collect and monitor effective network public opinion;

4. Master the principles and policies for the protection of information resources in the field of data confidentiality, validity, integrity, non-repudiation, and availability in the field of online public opinion;

5. Flexibly use the results of public opinion data to evaluate and analyze and compile evaluation and analysis reports;

6. Understanding and practical operation ability of public opinion related software.

Independent Third Parties.

The Internet has increasingly become a space for the expression of pluralistic values and a game for the interests of all parties. In this case, can the public opinion analyst provide an independent and objective analysis report?

Shan Xuegang believes: "As an independent third party, it is very important for public opinion analysts to establish stable values. At present, it seems that online public opinion monitoring is mainly regulated through industry self-discipline. ”

Insisting on rationality and constructiveness is the basic professional norm. 'Listen or not' and 'use or not' are the same thing, but 'whether you say it or not' and 'whether it is accurate or not' are the responsibilities of public opinion analysts. ”

As an online public opinion analyst, how can you not be mixed with personal emotional tendencies when analyzing, and truly stand in the perspective of a third party to judge, analyze and interpret an event? Gu Wenjie, assistant secretary-general and director of the public opinion monitoring office of People's Daily Online, introduced that online public opinion analysis, like other analysis work, has strict workflow and data requirements, and there is also a corresponding report content review system, which can eliminate the impact of personal emotional factors on the objectivity of research and judgment results to the greatest extent. In addition, Gu Wenjie also emphasized that the professionalism of network public opinion analysts also has a non-negligible impact on the results of network and network public opinion analysis.

In response to the question of whether there will be data fraud in the work of online public opinion analysts, he said, "If online public opinion analysts transmit false information to service users, it will inevitably cause negative damage to the work of service users, and then they will be abandoned by service users and then lose their jobs. ”

The online world is mixed, which brings greater challenges to the work of public opinion analysts. How to keep a clear head about unverified online statements? How to maintain a balance in the face of conflict between the strong and the weak in society?

How to eliminate the interference of various subjective factors? How to avoid being swayed by the "stereotypes" and "labels" of some netizens? Analysts must be cautious and independent in their judgment on the basis of practice.

According to reports, at the end of each quarter, when public opinion is discussed, the conference room of the public opinion monitoring room of the People's Daily Online becomes the scene of the "debate". Public opinion analysts constantly raise new questions in the debate and discuss the evaluation conclusions based on the ranking of local public opinion response capabilities. The collision of different points of view has become a great pleasure in the work of public opinion analysts, and it has become a working practice to insist on teamwork failure on the basis of independent thinking.

In fact, third-party identity also brings the necessary convenience to the analyst's work. The identity of a third party allows us to more easily reach various groups such as experts, experts, and online opinion leaders, forum moderators, etc., which is necessary to understand the views of all parties and make objective and balanced conclusions. People's Daily Online's "Public Opinion Analyst Handbook" wrote:

Senior public opinion analysts are basically 'network social activists' with extensive and relatively stable interpersonal relationships. ”