The Lanxiang excavator ad is impressive, but do many people really go?

The Lanxiang excavator ad is impressive, but do many people really go? To be honest, at first, many people rushed to the advertisement, but they were all disappointed. It's really that the greater the hope, the greater the disappointment, and many people say that Lanxiang School is not worthy of its name. Cause.

First, Lanxiang excavator school charges more. The tuition fee of Lanxiang School is tens of thousands, which is higher than the tuition fee of some universities. In addition, they have to pay for food every month, and they can't do it if they don't.

Lanxiang Excavator Technical School adopts closed management, and it should be said that the management is relatively strict, so there are often reports of expulsion of students. The advertising of Lanxiang excavator school is indeed relatively loud, and it has pulled a lot of people in, hoping to introduce more people into it through the tactics of introducing people. Cause.

Second, when they arrived at Lanxiang Excavator School, many students did not learn what they really needed. VeryAfter many people paid the money to go in, they didn't take the exam or have a certificate, <>

The test is required, but it is delayed again and again, and it is necessary to pay for it one or two months before the exam. Some teachers teach well, but there are also many teachers who don't teach well, so many people can't learn the real thing. If you don't learn anything, you don't have practical experience, you don't learn good skills, and your skills are not up to par, so it's troublesome to find a job.

Besides, if you don't have a few years of driving experience to find a job now, who wants you?

Cause.

Third, the school style and school spirit of Lanxiang excavator school are not good. Because the students recruited by the flying excavator school are not divided into ages or academic qualifications, the requirements are not high, as long as they pay money, they will go to school, so the members are more miscellaneous, and the quality of the personnel is unbalanced. Therefore, the students in their school have a bad academic style, and the school spirit is not good, and there are often news of quarrels and fights.

The management of Lanxiang Excavator School is chaotic, and sometimes it can't control those students. Coupled with word of mouth, word of mouth has an impact, so there are few people who really go to Lanxiang.

There are people who go, but it shouldn't be very much, in life, it's just a technical school, but the advertisement exaggerates it very well.

The excavator is looking for Lan Xiang, so the impression of this advertising store is that there must still be many people who go, but there is more than this one to choose.

I believe that the advertisement of Lanxiang excavator made everyone very impressed, catchy, and it is this impression that many people will go.

I think there will be a lot of people who will go, after all, they are also going to study, and there will definitely be some gains.

Lan Xiang does a good job in advertising, many people who drop out of school will go, they can learn a technology, it's still very good.

It should be, after all, this one has a strong counterpart, and there is a clear employment direction after it comes out, and it is relatively easy to find employment.

I think yes, not everyone can go to university, and skilled workers are needed to build the country and solve the problems of a large part of the people's lives.

Don't go, it's a lie, I have friends who went and didn't learn anything.

To judge whether a slogan is good or not, we must first understand what the ultimate purpose of the slogan is. The ultimate purpose of people creating advertising slogans must be to increase the awareness of their brand and sell their products. If the slogan doesn't boost sales, it doesn't make any sense.

When our purpose is clear, we know what kind of advertising slogan is a good advertising slogan. From an economic point of view, a slogan that reduces the cost of achieving a goal is a good slogan.

So, what kind of methods can be used to reduce costs?

1. The name of the brand or product should be included in the advertising slogan.

I don't care about the eternity, I only care about the time I once owned" is the advertising slogan of Tiedashi watches, and now this sentence is widely circulated, but how many people know Tiedashi watches? In the same way, "A diamond lasts forever, a diamond lasts forever" is De Beers' advertising slogan, and how many people know it?

Second, the advertising slogan is best a colloquial cliché.

As the saying goes: no pain, no gain;

As the saying goes: if people have no foresight, they must have near-term worries;

As the saying goes: the sea of bitterness is boundless, and turning back is the shore;

Why do we remember so many sayings so clearly? Because we psychologically have no defense against the sayings. Colloquial clichés are generally neat, rhyming and rhythmic to read, and at the same time, they are spoken and spoken in everyday life.

Why does it have to be a phrase that people use every day? Because only then will people talk about it, and they will spread it.

Many literary slogans are written, and there is no way to disseminate them. Under the same conditions, its role will be much weaker.

Therefore, by following the above two principles, you can create an advertising slogan with communication power.

First of all, there must be something special about this advertising slogan that can be widely circulated than other advertisements, but it must not only be taken literally, but should be viewed from a deeper level.

Which excavator technology is strong, China Shandong looking for Lan Xiang" These fifteen Chinese characters are relatively simple, and most people in China can recognize them, which is the basis for him to be widely disseminated. Then, the literal meaning is well understood。I believe that everyone who has read the sentence can read that Lanxiang is an excavator company.

Why can ancient Chinese poetry be transmitted for thousands of years? One of the important reasons is that ancient poems pay attention to rhyme. This advertising slogan is also catchy and rhymes, making it very comfortable for people to read, and they don't have to deliberately memorize it.

To put it a little more humorous, I think this sentence also reads like a code, like a sesame open door. A question-and-answer approach made this feeling even stronger.

Truth be told, the slogan is all about publicity. As long as a slogan reaches a large range among its target group, it is a successful advertising case. Lan Xiang's ad is a good example.