What are the specific steps of the new product launch event planning process?

1.Release 2, sales 3, make a plan 4, coping strategy 5, after-sales service.

The new product launch conference accounts for a lot of weight in the event planning, Bu Zheng stool directly affects the market and sales, and doing a good job of a new product launch event often has a great impact on the future sales of the enterprise. A brilliant new product launch planning will have a positive impact on the launch of new products. When planning the new product launch, we should pay attention to:

1. Attract attention and create appropriate tipping points to ensure a high level of attention from users; 2. Product innovation; 3. The content arrangement layout design can be simple and generous, and it can be appropriately adjusted according to different scenes and different broadcast equipment; 4. Speech skills, if you don't have good speech skills, it is easy to be nervous and say the wrong thing.

1. Attract attention.

When making a new product introduction, it is best to have some appropriate tipping points to ensure a high level of attention from users, and you can also use confidentiality to attract users' attention, if they don't know when key points will be released, they will continue to pay attention to them because of curiosity.

2. Product innovation;

This is what all new product launches need to have, and if there is no product launch or not novel enough, it is very dull.

3. Content arrangement and layout design.

There is no need to write all the content in the content, only the key key phrases need to be retained, and users prefer to be able to listen to it comfortably and do not want to read it hard. The design layout can be simple and generous, and the studio equipment can be appropriately adjusted according to different scenes.

4. Speech and expression skills.

For the speech ability at the press conference, the speaker should be more **, more practice, as long as you usually pay more attention to these two aspects, you can basically improve, if you don't have a good speech ability, it is easy to be nervous and say the wrong thing.

The listing event includes two large-scale activities: the listing ceremony and the listing appreciation meeting, among which the listing ceremony is arranged more compactly, which is to cooperate with the auspicious time of the market opening, ring the listing bell gong, and is an important appearance of the company to the public. Therefore, it is very important to understand the official standard process of the exchange and carry out standardized and rigorous operations. In the field of listing event planning, Tonglu Planning is still quite professional in calling Xun, which has served more than 600 listed companies, and you can consult them if you have the needs of listing activities.

What is the connection and difference between new product launch event planning and enterprise new product development? The differences and connections between these two activities are as follows:

New product launch activities are a series of marketing activities carried out by enterprises in order to bring new products to the market, aiming to attract consumers' attention and purchase intentions, so as to increase the degree of product sales and sales.

The development of new products is based on the needs that have not been met by the market, the development of new products to meet these needs, increase the company's product line Sun Yu, enhance market competitiveness, it can be said that the new product launch activities are the follow-up links of the company's new product development, and are designed to successfully introduce new products to the market.

New product launch planning is the key to new product developmentIn order to maintain the market vitality of the enterprise and expand the market share, planning is a must. Any product, if Sui Nianliang can not meet the needs of consumers, if there are no characteristics that are different from other opponents, if there is no support of their own strength, if there is no loud selling point, appeal point and interest point, it is difficult to hit the market. Therefore, if a product needs to have the above characteristics, it must conduct preliminary market research and analysis.

Only research can accurately grasp the needs of consumers, avoid the barriers of competitors and establish their own competitive advantages, and meet consumers with strong selling points and interests. That is to say: only on the basis of market research, we can sell the right products to the right people in the right way.

Research should be pragmatic, high hail simple, fast, must not blindly copy Western marketing theories, must be and national conditions, enterprises in many aspects of pragmatic combination, such as the early stage of the brain platinum market survey wide research demonstration is very worthy of domestic enterprises to learn. Market research is generally divided into three stages, one is product research, including the research on the listing of existing products and the research of R&D products, mainly through qualitative and quantitative research methods to determine the product, product name, positioning, pricing and other topics, and the second is the market test research before the launch of new products, mainly for consumer trial, first repurchase, adoption and purchase frequency research. The third is the investigation of the enterprise plan.

And here is mainly a demonstration of product business opportunities. In short, after research, it is necessary to demonstrate that the business opportunities of your products are to fill the gap in the market, not to fill the gap in the enterprise.

We develop a marketing plan accordingly.

Should we quickly launch a new product to the market before a competitor finds out about it, or should we use some method to test whether the work is really successful before choosing to introduce a new product into the market with a large amount of investment? The sensible choice is that the latter --- tested in the market.

The basic idea of market testing is to test a combination of a certain product and its marketing plan. One of the traditional methods of market testing is marketing testing, implementing the whole plan in a few cities, selecting a few other cities as a control group, facing real competitors, with real customers completing product purchases, and understanding what will happen in the real market.

However, the traditional marketing testing methods can no longer meet the actual needs, and managers can no longer tolerate spending months or even years waiting for the marketing testing conclusions, which has promoted the development of other testing methods such as mathematical models, and there are currently three more common market testing methods:

Virtual Sales: Asking potential buyers to do things like asking them if they would like to buy or removing products from simulated shelves. The method is clear, easy to identify, and can be used for most marketing strategies. But there is no effort or risk for the buyer;

Controlled sales: the buyer must buy, the sale may be formal or informal, but it is carried out in a controlled environment, which is when the sale of the product is still informal, and some important work such as distribution issues have been designed and have not yet been officially launched;

Full sale: It is up to the company to decide to put the product on the market completely, but first do so on a limited market basis to see if everything is in order, unless there is an anomaly, the product will be listed together in the entire market. Traditional marketing testing is just that.

The whole process of new product development from opportunity identification, concept formation, development and design to final marketing is a process in which the idea of product design gradually matures, the foothold becomes more and more affirmative, and the market interests become clearer and clearer. This process requires continuous multi-faceted testing to test the company's ideas and practices for new products. Practice has proved that the five-step key new product development test can effectively improve the success rate of new product development and ensure that the company can launch new products with good performance at the ideal time and in the right place.

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