Mousse mattress costs 900 yuan and sells for tens of thousands! Specializing in harvesting the elite

The cost of 900 yuan is sold for more than 10,000 yuan, does this kind of mattress count as a fraud to consumers? Not really. Because people do not say that their cost is 8000 or 9000 people sell so high, it is also the independent right of people to market pricing, and it is naturally the right of consumers to buy or not to buy.

The so-called specialized harvesting social elites are this kind of mattress pricers, who decide that ordinary people will not buy this thing. Because a mattress costs more than 10,000 yuan, don't say much, 12,000, will you buy it? Do you think that if you have this 12,000, you can use it to buy some other furniture and electrical appliances to improve, and the overall decoration of the family can make you have a better life experience, it should be said that most people can't notice it, what is the big difference between a 2000 yuan mattress and a 12000 mattress.

Of course, when the merchant advertises, he will praise what kind of advantages his product has, but he will only know after the product is good or not. <>

People's pricing is indeed relatively high, but the product can't be said to be priced high, the cost of a bag of a luxury brand may be a few hundred yuan, he doesn't still sell it for tens of thousands, or even hundreds of thousands? Everyone is still actively trying to buy it. This is a normal market pricing process, everyone can accept it, accept it and buy this product, if you don't accept it, it's good to change to a cheaper one, even if it is a social elite, you may not necessarily buy this thing if you have a monthly income of more than 10,000 yuan.

Just because he has money doesn't mean he will definitely buy it, he just has the ability to buy, and he doesn't necessarily have the desire to buy. <>

In accordance with the relevant provisions of the tax law, in addition to the deduction ratio of advertising expenses of cosmetics companies, which are more special, can only be deducted within 15% of the operating income or sales revenue, and the excess part is not allowed to be deducted, and the tax increase brought by the part is not allowed to be deducted, which will also be regarded as the cost of the product. This naturally leads to a further increase in the cost of the product, at least the merchant thinks that he has spent so much money on this product, and what he thinks is not the cost of the production of this product.

In fact, this kind of mattress specializes in harvesting elites, and using this kind of ** to attract those high-spending people can earn a lot of money.

Yes, indeed, I feel that it shouldn't be so expensive, and the person who buys this mattress must want to show off that he is a great person.

Indeed, I have to say that this kind of mattress can only be used by the kind of social elite, ** very expensive, and there is not much difference from other mattresses.

I don't think anything that is high is necessarily high-end.

When seeing the price of Simmons caused great controversy, many people finally understood that the highest things do not necessarily belong to high-end products, because there are many high-quality things that belong to the market hype products, if we can really realize the value of the product, then we can avoid ourselves from being deceived.

Although many people think that you get what you pay for, in fact, in order to make more profits, some merchants will continue to raise the quality of the product, so that the product has reached a very high point. If we can't recognize the true value of the product, then it is very likely that we will spend ** to buy a product that does not live up to the name, so I will feel that **high things do not necessarily belong to high-end products. <>

If you want to become a high-end product, then you must improve the quality of the product, because only by using quality to speak, can consumers feel recognized. You must know that the vast majority of consumers want to buy genuine things, rather than inflated products, if you fool consumers with inflated products, then such products will inevitably be resisted by everyone. <>

Although some high-end brand products will put the added value of the brand into the product, this does not mean that these high-end products are necessarily worthy of consumer recognition. Because many products have **hype, if the **hype is too outrageous, then such a product is not a high-end commodity. <>

I hope that when the business indicates the product, it should be from a practical point of view, if it is not possible to calibrate the product from the quality of the product, then such a product will inevitably not be recognized by the market. Because the vast majority of people will not accept a product that is several times higher than the actual value.

Not necessarily. A lot of things with very low costs have been set at a very high **. There are a lot of things that sell very expensive, but in fact, they are no different from some very low things.

Something high isn't necessarily high-end. It contains a lot of hidden costs in it, such as advertising costs and labor costs.

Mousse sells thousands or even tens of thousands of mattresses with a cost of less than 1,000 yuan, and the gross profit margin is as high as 60%. Some netizens said they were concerned about quality, believing that the most important thing was to sleep comfortably, saying that they paid more attention to the user experience.

Mousse mattress has always been the high-end route as the main sales direction, in the impression of many people, Mousse is specialized in mattresses, is a very professional mattress enterprises. Therefore, the ** of Mousse mattress is not low, less than a few thousand or more than tens of thousands, the price is still relatively high, of course, the highest mattress, consumers will naturally feel that the higher the quality, the better. However, the Mousse mattress has rushed to the hot search because of the ** problem, and the price of the mattress with a cost of less than 1,000 yuan can be as high as 10,000 yuan, and the profit is terrible.

A large part of the reason why Mousse is well-known to everyone is because the advertising investment is very large, in fact, things are expensive, and the value of the product itself can only account for a part, so the value of the product cannot be equated. So, what factors are closely related to the price of a product?

R&D of a product requires upfront investment, that is, the R&D cost of developing the product, and the R&D process may be relatively long. Before the product is not developed, it needs to invest huge financial resources, and if the product development fails, it will also face the expenditure of secondary investment costs. Therefore, for investors, it is risky to hold the stool and invest in R&D costs to research products, and it does not guarantee 100% success, so R&D costs must be added when selling products.

The production of products needs to be invested in workers, and the sales of products need to be invested in sales personnel, these personnel need to be paid, and the first product must include labor costs. If it is some relatively large products, then you must also consider the transportation cost, because the transportation cost is very high, you have to consider.

The purpose of the enterprise must be to make a profit, in addition to some costs, the extra money is the profit, the level of profit can directly affect the future and development direction of the enterprise, and the reasonable profit margin is the problem that the enterprise needs to consider.

In short, the ** of the product itself may not be very high, but with the addition of some other fees, it becomes very high.

No, whether the thing is expensive or not, in fact, it is linked to the product rental judgment to which the product belongs, although the amount of the product does determine the price disadvantages, but there is also a high degree of uproar, but there is a brand, and the value of this thing can be raised to a higher level.

The fact that something is expensive does not equate with the value of the product itself. Its advertising and labor costs are included.

To be honest and accompanied, the **and** of the commodity is not proportional to the pair, and there are many things with good quality and low price. But as the saying goes, you get what you pay for, and if it's cheap, it's not good.

Mousse mattress is on the hot search because of the ** problem.

Of course, such an outrageous price difference is due to the success of marketing, but we must be vigilant against this kind of false product and never consume impulsively.

1. Mousse mattress was on the hot search <> due to ** problems

Mousse mattress was on the hot search because of the ** problem, but the mattress costing 900 was finally sold for more than 10,000 yuan, which can't help but make people feel that the commercial profits are so rich. According to our general opinion, in fact, the usual advertisements of the mattress can be seen when going up and down the elevator, which also means that the brand's investment in marketing expenses is huge, and it also reveals a different business model.

Second, the cost price is less than 1,000 can be sold to tens of thousands: the efforts of the marketing team are <>

There is a complete reason why this mattress can be sold so expensive, from the current relevant news reports.

We can find that the production cost of the mattress will not exceed 1000 yuan, and it will reach the top when it reaches 900 yuan. But why can it be sold for more than 10,000 yuan? This is completely the result of the efforts of the marketing team, at present, many marketing teams for the brand's boast is very serious, we can not only see the brand's advertising on the major advertising light boxes, but also the relevant sales staff have a very clear grasp of the words, and finally push the mattress up, which also produces such an outrageous phenomenon.

Third, we still have to be wary of this kind of fake delicacy <>

Let's not talk about the brand's **problem, in the promotion of changing the brand**, high-end and exquisite are words that can never be ignored, which means that Mousse mattress is precisely because of the addition of the word refinement, and finally it can be sold so expensive**. At present, many brands emphasize their own lineage and nobility in the process of publicity, and they also want to sell a refined life to everyone, but we must also be wary of this kind of refined trap, after all, we can't even guarantee the basic living space, let alone a higher level of refined life.

Sell mattresses with a unit cost of less than 1,000 yuan to thousands of yuan or even tens of thousands of yuan. Because the total cost of three years of investment in research and development is less than the advertising cost of one year, it is questioned to establish a mid-to-high-end image through spending money on marketing.

According to industry insiders, mattresses are a product with a very thin repurchase density, in order to maintain brand popularity, companies will increase advertising investment, at present, everyone buys brand mattresses, even if it is an entry-level mattress, the lowest selling price can not be less than 7 times the factory price, otherwise it will lose money. If the mattress is slightly higher, the starting price is generally more than 20 times the ex-factory price to make a profit.

I think the main thing is the impact of publicity and brand effect superimposed on each other, which will make the ** high. can be sold at such a high price, and it has also rushed to the hot search.