What do you think about the cost of Mousse mattress is 900 yuan and sells for tens of thousands? Is

Think Mousse.

The cost of the mattress is 900 yuan, and the price is tens of thousands, which is a very obvious brand premium.

phenomenon, because many netizens bought mattresses for this brand, not paid IQ tax as everyone imagined.

They knew that it was very unreasonable to spend so much money on a mattress, but they bought it for the word Mousse, because the popularity of this brand was indeed hyped. Although the cost of this brand of mattresses is not high, the brand has done a great job in marketing, so Mousse has also become an international brand. <>

You can pay attention to this brand, at this time netizens will find that the brand is very good at marketing methods. At first, the brand invited Li Xian.

served as the spokesperson, and immediately invited Zhang Jike after Li Xian's endorsement expired.

They all have a large fan base, so they will promote the mattress very well every time. In other words, this brand actually didn't think about knocking down **, because they took the high-end route, so it is normal for ** to be higher. <>

This brand takes a relatively high-end route, so it is not easy to sell after ** is low, because the brand mainly exists to harvest high-end people and elites. These people often only look at the brand and not the quality when buying things, so Mousse is targeting such a market. The brand Mousse didn't think about hitting the sales volume, because they have always made money from **, so this is not an IQ tax.

This brand is very famous in the international aspect, although the sales volume overseas is not very high, but domestic consumers always think that this is an overseas brand, in any case, the reputation of this brand is relatively large. Therefore, Mousse can make a very good profit by selling this mattress, and in this case, the brand is certainly willing to continue to do a good job in marketing. When you buy something, you choose it according to your needs, so these are all on-demand purchases.

I think it's completely an IQ tax, because the cost is very low, and the ** of sales is particularly high, which can only mean that what is sold is only the brand, so the person who bought it must have paid the IQ tax.

Mousse mattress is not only a fake "foreign brand", which is considered to be an IQ tax, but also because of its low cost and high price. It is understood that Mousse mattress has a high market share, but the price is expensive. And because different channels are not unified.

1. Maori is very high.

I think this kind of bed is completely an act of cutting leeks, and the profit of such a bed is really high; This should be an IQ tax.

I don't think anything that is high is necessarily high-end.

When seeing the price of Simmons caused great controversy, many people finally understood that the highest things do not necessarily belong to high-end products, because there are many high-quality things that belong to the market hype products, if we can really realize the value of the product, then we can avoid ourselves from being deceived.

Although many people think that you get what you pay for, in fact, in order to make more profits, some merchants will continue to raise the quality of the product, so that the product has reached a very high point. If we can't recognize the true value of the product, then it is very likely that we will spend ** to buy a product that does not live up to the name, so I will feel that **high things do not necessarily belong to high-end products. <>

If you want to become a high-end product, then you must improve the quality of the product, because only by using quality to speak, can consumers feel recognized. You must know that the vast majority of consumers want to buy genuine things, rather than inflated products, if you fool consumers with inflated products, then such products will inevitably be resisted by everyone. <>

Although some high-end brand products will put the added value of the brand into the product, this does not mean that these high-end products are necessarily worthy of consumer recognition. Because many products have **hype, if the **hype is too outrageous, then such a product is not a high-end commodity. <>

I hope that when the business indicates the product, it should be from a practical point of view, if it is not possible to calibrate the product from the quality of the product, then such a product will inevitably not be recognized by the market. Because the vast majority of people will not accept a product that is several times higher than the actual value.

Not necessarily. A lot of things with very low costs have been set at a very high **. There are a lot of things that sell very expensive, but in fact, they are no different from some very low things.

Something high isn't necessarily high-end. It contains a lot of hidden costs in it, such as advertising costs and labor costs.

Mousse sells thousands or even tens of thousands of mattresses with a cost of less than 1,000 yuan, and the gross profit margin is as high as 60%. Some netizens said they were concerned about quality, believing that the most important thing was to sleep comfortably, saying that they paid more attention to the user experience.

Mousse mattress has always been the high-end route as the main sales direction, in the impression of many people, Mousse is specialized in mattresses, is a very professional mattress enterprises. Therefore, the ** of Mousse mattress is not low, less than a few thousand or more than tens of thousands, the price is still relatively high, of course, the highest mattress, consumers will naturally feel that the higher the quality, the better. However, the Mousse mattress has rushed to the hot search because of the ** problem, and the price of the mattress with a cost of less than 1,000 yuan can be as high as 10,000 yuan, and the profit is terrible.

A large part of the reason why Mousse is well-known to everyone is because the advertising investment is very large, in fact, things are expensive, and the value of the product itself can only account for a part, so the value of the product cannot be equated. So, what factors are closely related to the price of a product?

R&D of a product requires upfront investment, that is, the R&D cost of developing the product, and the R&D process may be relatively long. Before the product is not developed, it needs to invest huge financial resources, and if the product development fails, it will also face the expenditure of secondary investment costs. Therefore, for investors, it is risky to hold the stool and invest in R&D costs to research products, and it does not guarantee 100% success, so R&D costs must be added when selling products.

The production of products needs to be invested in workers, and the sales of products need to be invested in sales personnel, these personnel need to be paid, and the first product must include labor costs. If it is some relatively large products, then you must also consider the transportation cost, because the transportation cost is very high, you have to consider.

The purpose of the enterprise must be to make a profit, in addition to some costs, the extra money is the profit, the level of profit can directly affect the future and development direction of the enterprise, and the reasonable profit margin is the problem that the enterprise needs to consider.

In short, the ** of the product itself may not be very high, but with the addition of some other fees, it becomes very high.

No, whether the thing is expensive or not, in fact, it is linked to the product rental judgment to which the product belongs, although the amount of the product does determine the price disadvantages, but there is also a high degree of uproar, but there is a brand, and the value of this thing can be raised to a higher level.

The fact that something is expensive does not equate with the value of the product itself. Its advertising and labor costs are included.

To be honest and accompanied, the **and** of the commodity is not proportional to the pair, and there are many things with good quality and low price. But as the saying goes, you get what you pay for, and if it's cheap, it's not good.

Mousse mattress is on the hot search because of the ** problem.

Of course, such an outrageous price difference is due to the success of marketing, but we must be vigilant against this kind of false product and never consume impulsively.

1. Mousse mattress was on the hot search <> due to ** problems

Mousse mattress was on the hot search because of the ** problem, but the mattress costing 900 was finally sold for more than 10,000 yuan, which can't help but make people feel that the commercial profits are so rich. According to our general opinion, in fact, the usual advertisements of the mattress can be seen when going up and down the elevator, which also means that the brand's investment in marketing expenses is huge, and it also reveals a different business model.

Second, the cost price is less than 1,000 can be sold to tens of thousands: the efforts of the marketing team are <>

There is a complete reason why this mattress can be sold so expensive, from the current relevant news reports.

We can find that the production cost of the mattress will not exceed 1000 yuan, and it will reach the top when it reaches 900 yuan. But why can it be sold for more than 10,000 yuan? This is completely the result of the efforts of the marketing team, at present, many marketing teams for the brand's boast is very serious, we can not only see the brand's advertising on the major advertising light boxes, but also the relevant sales staff have a very clear grasp of the words, and finally push the mattress up, which also produces such an outrageous phenomenon.

Third, we still have to be wary of this kind of fake delicacy <>

Let's not talk about the brand's **problem, in the promotion of changing the brand**, high-end and exquisite are words that can never be ignored, which means that Mousse mattress is precisely because of the addition of the word refinement, and finally it can be sold so expensive**. At present, many brands emphasize their own lineage and nobility in the process of publicity, and they also want to sell a refined life to everyone, but we must also be wary of this kind of refined trap, after all, we can't even guarantee the basic living space, let alone a higher level of refined life.

Sell mattresses with a unit cost of less than 1,000 yuan to thousands of yuan or even tens of thousands of yuan. Because the total cost of three years of investment in research and development is less than the advertising cost of one year, it is questioned to establish a mid-to-high-end image through spending money on marketing.

According to industry insiders, mattresses are a product with a very thin repurchase density, in order to maintain brand popularity, companies will increase advertising investment, at present, everyone buys brand mattresses, even if it is an entry-level mattress, the lowest selling price can not be less than 7 times the factory price, otherwise it will lose money. If the mattress is slightly higher, the starting price is generally more than 20 times the ex-factory price to make a profit.

I think the main thing is the impact of publicity and brand effect superimposed on each other, which will make the ** high. can be sold at such a high price, and it has also rushed to the hot search.

Merchants are obsessed with spending money on publicity rather than improving product quality, because money can be profitable in a short period of time, and if they choose to improve product quality, it will inevitably bring greater cost risks to merchants.

When the price of Mousse mattress caused controversy, many people questioned the business idea of Mousse mattress, because in everyone's opinion, the behavior of Mousse mattress completely regarded consumers as wronged, so many consumers chose to spontaneously boycott Mousse mattresses.

The purpose of the merchant is not to provide consumers with better services and products, but to make the most money in the shortest possible time. If you can maximize the benefits by throwing money on publicity, then the business will definitely go further and further on the road of spending money on publicity, and the reason why Mousse mattress will do this is to maximize benefits. <>

For merchants, if they are not able to effectively control the cost of products, it will inevitably bring serious problems to their own operations, and only by reducing the cost of products as much as possible can they maximize their benefits. If you choose to improve product quality to win the recognition of consumers, it will inevitably bring great cost pressure and risk to merchants. <>

If the merchant puts the interests of consumers in the first place, then the merchant will indeed win the popularity of consumers, but it is a pity that in the matter of Mousse mattress, we do not see that the merchant regards improving product quality as its most important thing. Since merchants do not care about the interests of consumers, they will spend most of their money on advertising rather than improving product quality. <>

If the business does not pay attention to the interests of consumers at all, then it is impossible for such a business to get the opportunity for sustainable development, so I hope that everyone must use the law to defend their rights and interests in the face of such a business.

Because many businesses pay attention to the harvest of benefits and ignore the feelings of consumers.

First of all, if the quality of the product is improved on a large scale, then its cost will be very high, and compared with the publicity, the merchant thinks that the cost performance will be higher.

It costs a lot of money to improve the quality of the product, and even if it is improved, it will cost a lot of money to carry out publicity. Advocacy is a very important task.

Summary. The accounting formula for sales commission is: sales commission = effective payment amount and commission ratio.

Among them, the effective payment amount = the amount of payment collected - direct costs, direct costs = sales staff expenses + support to the third party (commissions, etc.). Based on sales, sales are equal to the amount received (also known as gross profit) if there are returns that need to be offset by sales; Secondly, the commission is calculated according to the difference in gross profit, but the salesperson is prevented from selling mobile phones with high gross profit; Thirdly, it is calculated according to the service quality, the number of visitors, the return rate, and the number of years of service in the enterprise; Commission-based wage system: also known as split-account wage system"or"Share-based system"It is a form of extracting total wages according to a certain proportion of the sales revenue or net profit of the enterprise, and then calculating and paying wages according to the technical level and actual workload of employees.

Excess commission, deducting a part or retaining its basic salary as a fixed salary part, and stipulating the sales or profit to be completed accordingly, and then withdrawing a certain proportion of the commission salary for the excess completion. The calculation formula: employee income = basic salary + excess income and full commission ratio.

The fixed base salary is abolished, and the employee's income fluctuates completely with the amount of profit or sales revenue.

Hello, the sales commission of Mousse mattress is generally 3-5 points.

The accounting formula for sales commission is: sales commission = effective payment amount and commission ratio. Among them, the effective payment amount = the amount of payment collected - direct costs, direct costs = sales staff expenses + support to the third party (commissions, etc.).

Based on sales, sales are equal to the amount received (also known as gross profit) if there are returns that need to be offset by sales; Secondly, the commission is calculated according to the difference in gross profit, but the prevention camp oak bush operator specializes in selling mobile phones with high gross margin; Thirdly, it is calculated according to the service quality, customer Zheng index, return rate, and service life in the enterprise; Commission-based wage system: also known as split-account wage system"or"Divide the salary Liang Xiang system"It is a form of extracting total wages according to a certain proportion of the sales revenue or net profit of the enterprise, and then calculating and paying wages according to the technical level and actual workload of employees. Excess commission, deducting a part or retaining its basic salary as a fixed salary part, and stipulating the sales or profit to be completed accordingly, and then withdrawing a certain proportion of the commission salary for the excess completion.

The calculation formula: employee income = basic salary + excess income and full commission ratio. The fixed base salary is abolished, and the employee's income fluctuates completely with the amount of profit or sales revenue.