Ask for a crisis PR case about a travel company! There must be concrete solutions. 100

Crisis public relations refers to the fact that when a crisis occurs in the company, the company sends information and evaluation to the outside world through various means, and finally controls the crisis situation to achieve the purpose of controlling the development of the crisis.

1.Prevention and control: timely discovery and assessment of risks, the establishment of crisis emergency plans, including emergency measures after the occurrence of a crisis, and how to imitate and slow down public relations after the occurrence of a crisis.

2.Formulate a team: In the event of a crisis event, set up an efficient crisis public relations team in a timely manner to effectively respond to and govern the crisis in a timely manner, so as to control the development of the crisis and reduce the negative impact.

3.Speak out: make a public statement to the public and ** in a timely manner, clearly explain the nature of the incident, and objectively, accurately and truthfully reflect the true situation of the incident, so as to reduce the negative impact and restore the trust of the affected groups.

4.Follow-up investigation: After the crisis occurs, the incident should be tracked and investigated in a timely manner, communication should be strengthened, the response of the affected groups should be understood, and timely measures should be taken to restore the trust of the affected groups.

5.Follow-up and evaluation: After the crisis occurs, it is necessary to investigate the development trend of the crisis in a timely manner, grasp the public's feedback, assess the impact of the crisis, and improve the public relations treatment plan in a timely manner according to the actual situation, so as to reduce the public's adverse impact on the company.

Crisis public relations is an important means for the company to deal with crisis events, in order to effectively control the crisis, it is necessary to have certain crisis public relations methods and strategies, take timely response measures, eliminate the crisis, so that the enterprise can develop benignly.

Crisis public relations refers to the relevant mechanism of responding to the crisis, and crisis public relations specifically refers to the dynamic process of continuous learning and adaptation in order to avoid or mitigate the serious damage and threat caused by the crisis, so as to learn, formulate and implement a series of management measures and response strategies in an organized and planned manner, including crisis avoidance, control, resolution and revival after the crisis is resolved.

Features of Crisis PR:

1) Unexpectedness: The specific time, actual scale, specific situation and depth of impact of the outbreak of the crisis are unexpected. 2) Focus:

In the information age, information about crises spreads much faster than crises themselves. **For a crisis, it's like a fire borrowing the east wind. 3) Destructive:

Because crises often have the characteristics of "taking them by surprise and attacking them unprepared", no matter what the nature and scale of the crisis, it will inevitably cause damage to the enterprise to varying degrees, causing chaos and panic, and due to the limited time and information for decision-making, it will often lead to decision-making errors, resulting in immeasurable losses. 4) Urgency: For enterprises, once the crisis breaks out, its destructive energy will be quickly released, and it will spread rapidly, if it cannot be controlled in time, the crisis will deteriorate sharply, so that the enterprise will suffer greater losses.

The existing excellent crisis public relations companies in Guoyan School include: Star Media Public Relations, Polar Public Relations, Opportunity Public Relations, Shelter Network, Mi Kexin Brand Maintenance, In-depth Communication Agency, etc. It involves many fields such as interpersonal relations, public communication, communication management, organizational behavior, marketing, etc., and has its own unique knowledge system, therefore, public relations consultants need to master a lot of knowledge, including political science, sociology, communication, psychology, management and other theoretical principles, as well as RACE work methods, project management, process management, MI evaluation methods and other technical methods, as well as media relations, public relations research and other professional skills.

A successful publicist must be patient and alert, with strong presentation skills and good writing skills. Especially now, the penetration of PR work has increased, and PR people should be more generalists.

The content of crisis PR:

1. Problem management. Systematic monitoring and assessment of issues that may have an impact on the organization.

2. Crisis planning and prevention. Carry out contingency research and handling of possible crisis scenarios, and establish a crisis management organization.

3. Crisis response. In the face of the outbreak of the crisis, implement a comprehensive management plan and grasp the initiative of crisis management.

4. Aftermath. Judge the extent of the damage of the crisis, evaluate the effectiveness of the crisis plan, and make adjustments and revisions.

Principles of crisis management: 1. Humanitarian principles; 2. The principle of timeliness; 3. The principle of calmness; 4. The principle of comprehensiveness; 5. The principle of accuracy; 6. The principle of impartiality; 7. The principle of objectivity; 8. The principle of flexibility; 9. The principle of publicity; 10. The principle of pertinence; 11. Maintain the principle of reputation.