What kind of PR talent does the company need?

Insight and planning capabilities.

The public relations industry has reached a "period of industrial upgrading", that is, it has been upgraded from strategy execution to the role of strategy development and formulation. Clients' expectations of PR agencies are no longer relatively simple in the traditional sense of planning, writing, holding press conferences, and publishing ......In addition, sensitivity to news hotspots and social events, and a high degree of insight into the client's industry are all urgently needed capabilities for future public relations practitioners.

Integrated marketing capabilities.

According to the report, one of the trends in the PR industry is that marketing communications are growing faster than corporate reputation communications. In the past two years, peers have felt the convergence trend of "marketing, advertising, and public relations", and public relations companies have continuously absorbed the essence of the "brother" industry in terms of business models and talent skills. PR firms, on the other hand, will face more challenges, whether it is knowledge, skills, or the need to pay close attention to all emerging concepts, thinking, techniques, and channels.

The ability of social platforms to manage their communities, and the increase in customer investment in digital communication are the biggest drivers of growth across the industry, especially in the Asia-Pacific market, which is the view of respondents. Brands are increasingly building brand communities and positions through social** platforms to attract more consumers who share common values and hobbies. Community management requires a comprehensive and complete management of consumer behavior and experience to motivate user interaction, engagement, and consumption.

Creative ability. With the flood of fragmented information brought about by the rise of socialization, brands are paying more and more attention to the extensive influence brought by good ideas and good content. Traditional PR firms, long criticized as "creative poor", are increasingly feeling the pressure.

Multi-content creation capabilities.

Digital marketing platforms are increasingly relying heavily on visuals, simple text-only publishing greatly reduces the efficiency of information dissemination, and the use of posters, infographics, HMTL5, **, etc. to engage and interact with audiences is fast becoming a common means in the PR industry.

In the United States, 42% of PR firms believe that the ability to create content is the most important; However, APAC PR firms are more interested in planning and integration (49%), followed by creative skills (28%)

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Summary. One is the commander, leader or decision-maker of the work; second, high-level, high-level public relations professionals; The third is the specific operators with certain practical experience and some special abilities.

One is the commander, leader or decision-maker of the work; the second is high-level, high-level public relations professional talents; The third is the specific operator of the number cavity liquid with certain practical experience and some special abilities.

Hope mine can help you

What PR does:

Public relations is mainly engaged in the dissemination of information about organizations.

Public relations should have the following five functions:

1.Publicity and guidance, dissemination and promotion.

2.Collect information and monitor the environment.

3.Consulting, image management.

4.Communicate and coordinate relationships.

5.Resolve contradictions and deal with crises.

A PR firm refers to an agency or organization that specializes in public relations services. Their main responsibility is to provide customers with services in terms of public relations strategies, public relations activities, and relationships in various fields such as enterprises, social organizations, etc. The range of services provided by a PR agency is very wide, including crisis management, brand management, relationship, social management, etc.

The main services of the PR agency include:

1. Establish brand image: Public relations companies help customers establish a good brand image and improve brand awareness and reputation.

2. Manage reputation: A public relations agency is responsible for managing the reputation of a company or individual to ensure that its image maintains a good reputation among the public.

3. Crisis management: When a company or individual encounters a crisis, the public relations company formulates and implements countermeasures to reduce the negative impact.

4. Relationship: The public relations company establishes contact with the company to ensure that the image of the enterprise or individual in the company is correctly presented.

5. Social management: The public relations company is responsible for managing the image of the enterprise or individual on social media and ensuring that they have a good reputation on social media.

In short, PR companies are a very important service industry, and they play a very important role in various fields such as enterprises, **, social groups, etc.