Why is the supermarket displayed like this How are the supermarket items arranged

The supermarket display and layout are indeed very knowledgeable, but it is not easy to explain it clearly. Let's just talk about it briefly.

In fact, there are many layout methods, and they will vary depending on the size and floor of each store. Nowadays, the concept of each major supermarket is also different. There are more layout methods like this:

Large store, the first floor, the entrance, home appliances, department stores, daily chemicals, the second floor, non-staple food, snacks, preparation, wine, cashier.

The location of the fresh food area is mainly determined by the shape of the store. If there is a boutique area, it is generally not too far from the cash register.

In general, it is daily necessities first and then food, because food is relatively attractive, so it is placed in the back (export). The goal is to force customers to pass through the department store.

Minimart entrances and exits.

Boutique Cabinet Cash register.

Daily miscellaneous washing, brewing, and drinking.

Paper products, washing, snacks, non-staple food.

The above classification is not complete, because if there are too many subdivisions, only a few major ones are written.

In short, the small supermarket is the most valuable and the fast-turnover goods first.

The display is mostly vertical. The shelves are divided into hot zones (that is, fast turnover zones), warm zones and cold zones.

The shelves below 2 meters are divided like this:

Warm Zone: Hot Zone.

Hot Zone: Hot Zone.

Warm Zone: Cold Zone.

Rice shelves have no overhead upper temperature zone.

They have their own plans.

The following rules apply to the placement of supermarket items:

1.The supermarket door is placed vertically opposite the door. The entrance of the supermarket is facing the open space, and it must be placed vertically, because customers can see the front at a glance, which is convenient for customers to shop.

3.Food, fruits and vegetables are placed in the middle. Generally, vegetables, dried goods, rice noodles, and water and acacia fruits are placed in the middle, so that customers can easily choose other things when they choose.

4.Seasoning products are placed around food, fruits and vegetables. Seasonings and other products are placed around fruits and vegetables for customers to find.

5.Special commodities such as tobacco and alcohol, milk powder, and milk should be placed close to the entrance of the supermarket. These products are more popular in modern life, and they are placed next to the door of the supermarket for customers to buy.

6.Bedding and clothing are placed in the back. These products are bulky and need to be placed in a deep position.

7.Sporting goods, sewing kits, tools, etc. are placed in the middle. These products are generally not used regularly and do not need to be placed near the door.

8.Medicines, health products, etc. are placed in the middle. Because the customers who buy these products are older, they need to be placed in the middle of the house.

9.Whole boxes of the same kind are placed in the warehouse. This is for the convenience of customers to buy, and there is no need to go into the warehouse to pick it up.

10.Items that are not commonly used are kept in the warehouse. Some items that are not commonly used will waste space and resources if they are placed in the supermarket, and they need to be placed in the warehouse.

11.Information desks and cash registers are located near the door. In order to facilitate customer inquiries and checkouts, it needs to be placed near the door.

The above are the basic rules for the placement of items in the supermarket, which can be adjusted appropriately according to the actual situation to meet the needs of customers and the shopping experience.

The skills of supermarket goods placement should be based on the supermarket display rules, as follows:

1. Put vegetables, fruits and bread in your mouth

Brightly coloured fruits and vegetables and fragrant bread have a magical power that catches the eye. Fresh fruits, and freshly baked bread can make people keenly feel the freshness of the goods, and unconsciously associate that this supermarket has updated products every day.

In addition, vegetables, fruits and bread are usually displayed on low supermarket shelves, so that customers will not be obstructed from the line of sight, and people can see the distribution of goods inside the supermarket at a glance, thereby stimulating their desire to enter the store and increasing the flow of customers in the supermarket.

2. Put the secondary channel for brand products

The supermarket sub-channel is the channel formed between the supermarket shelves, which needs to use the publicity and popularity of the brand products to attract customers to walk in and browse the goods on the shelves on both sides.

Popular items are placed on the third floor on the right

As a supermarket operator, you must know the "** display position" of the supermarket shelf: the general height of Asians is 160-170cm, so the customer's line of sight is mostly concentrated in the range of 100-150cm, that is, the 3rd and 4th layers of the shelf, and it is easier to give priority to customers to find popular products here.

People are always accustomed to browsing the goods on the supermarket shelves from top to bottom and from left to right, so placing high-profit popular products on the right side of a row of supermarket shelves will help promote the sales of popular goods and bring high profits to the supermarket.

4. Highlight goods are placed on the end rack

Placing attractive, high-quality and profitable highlight products on the end shelves can increase sales by as much as 3-4 times. This is because most of the end shelves face the main passage of the supermarket, which is the only way for customers, even if people are just walking in the aisles of the supermarket, they can easily see the goods placed on the end shelves.

Generally, put a cash register at the door, put cigarettes, chewing gum and other commodities around the cash register, place the goods rack according to the place to the school, and place it according to the classification of food, wine, and daily necessities.

Orderly placement, classification placement, you can hang classification posters in a conspicuous place. In this way, when people go in to shop, they reduce the time they spend looking for goods, which is convenient and fast.

Look at whether the supermarket is open in a commercial area or a residential area. If it is a residential area, you can put cigarettes, alcohol, spices, and other things in front, followed by daily necessities.

Hello and kiss: 1. Different shapes of placement methods Generally speaking, when most supermarkets place shelves, they will use parallel rows or vertical rows to place, leaving an aisle in the middle, and presenting a rectangular shape as a whole, so that between the two rows of shelves can be just for consumers to find goods on both sides of the shelves, making full use of the space of the shelves and supermarkets, and providing consumers with a sense of lack of square oranges for shopping. If it is for a larger early Ming supermarket, you will also see that some supermarket shelves are not only the style of the upper, middle and lower three layers, but also a kind of shelves that are made of piles, so that they are placed in the right position, like islands in the supermarket, so that the way of placement creates a more flexible shopping environment for consumers, and the goods in the pile can also attract the attention of consumers.

2. The shelves are placed in different sections and location details of the supermarket commodities, and it is necessary to place them according to a certain classification, such as many non-staple food shelves in the front, vegetables and fruits and daily necessities in the center, and then frozen fresh food and other foods. In addition to the shelf placement in this general direction, there are also some details to pay attention to. For example, in the middle of the supermarket shelf, the goods on the shelf layer that are on the same level as the consumer's line of sight may win the favor of consumers, so this layer usually places some products with high profit points, and the shelves near the checkout counter are placed with more interesting small goods to promote product sales.

Selling tobacco, alcohol and beverages, oil, salt, sauce and vinegar, packaged food (chewing gum, biscuits, candy, packaged snack food, packaged dried fruit roasted goods, etc.), fast food (roll noodles, instant noodles, pickles, pickles, ham, milk and eggs, summer cold drinks, etc.), sanitary products (paper towels, laundry detergent, soap, bath supplies, insecticidal aromatics), display stationery, daily necessities and so on on the shelves of the two calendars.

If there is a school nearby, it sells stationery and snacks;

If there is a hospital nearby, focus on tobacco, alcohol and fruits; If it is a store in the community, focus on oil, salt, sauce and vinegar and daily necessities.

There is also seasonal sales: in summer, we will focus on alcoholic beverages, umbrellas, and summer shoes, and in winter, we can sell gloves and scarves, as well as Children's Day, Dragon Boat Festival, Mid-Autumn Festival, Spring Festival, etc.