Ask for supermarket department store placement. Classification, how supermarket items are placed

Sort first, then place.

1. Make a supermarket layout map.

2. Supermarket shed cutting diagram.

Cosmetics and jewelry are placed on the first floor, clothing on the second floor, food on the third floor, and restaurants on the fourth floor.

Classified placement, daily necessities area (daily necessities, catering supplies, etc.) beverage area, dry goods and cereals area, tobacco and alcohol area, gift area, bulk snacks, etc.

The display of goods must be simple, clear and orderly.

Principle 1: The display of goods must be simple, clear and orderly, so that customers can find the goods they need within the time of the exhibition; 2. The width of the channel should be set at about 80-90 centimeters, so that customers do not feel crowded and it is convenient to select goods; 3. The large categories of goods should be kept unchanged for a certain period of time, so that it can be more convenient for customers to shop, 4. The display of the pile of goods should be eye-catching, and the pile should be avoided from being too large and too complicated, so as not to affect the effect and reduce the sales of the unit area of the convenience store; 5. Separate the goods that are not easy to select and the best-selling goods, and arrange them reasonably according to the peak sales period to avoid customers blocking the channel and bringing inconvenience to other customers' shopping; 6. Pay attention to making full use of the strips at both ends, because customers stay in these places for the longest time, so, put up some high-margin best-selling goods, 7. Taking into account customer needs, convenience store shelves are generally lower than supermarkets, preferably no more than 6 layers, and the center loan shelf should try to achieve the highest cost of more than 165 cm.

The following rules apply to the placement of supermarket items:

1.The supermarket door is placed vertically opposite the door. The entrance of the supermarket is facing the open space, and it must be placed vertically, because customers can see the front at a glance, which is convenient for customers to shop.

3.Food, fruits and vegetables are placed in the middle. Generally, vegetables, dried goods, rice noodles, and water and acacia fruits are placed in the middle, so that customers can easily choose other things when they choose.

4.Seasoning products are placed around food, fruits and vegetables. Seasonings and other products are placed around fruits and vegetables for customers to find.

5.Special commodities such as tobacco and alcohol, milk powder, and milk should be placed close to the entrance of the supermarket. These products are more popular in modern life, and they are placed next to the door of the supermarket for customers to buy.

6.Bedding and clothing are placed in the back. These products are bulky and need to be placed in a deep position.

7.Sporting goods, sewing kits, tools, etc. are placed in the middle. These products are generally not used regularly and do not need to be placed near the door.

8.Medicines, health products, etc. are placed in the middle. Because the customers who buy these products are older, they need to be placed in the middle of the house.

9.Whole boxes of the same kind are placed in the warehouse. This is for the convenience of customers to buy, and there is no need to go into the warehouse to pick it up.

10.Items that are not commonly used are kept in the warehouse. Some items that are not commonly used will waste space and resources if they are placed in the supermarket, and they need to be placed in the warehouse.

11.Information desks and cash registers are located near the door. In order to facilitate customer inquiries and checkouts, it needs to be placed near the door.

The above are the basic rules for the placement of items in the supermarket, which can be adjusted appropriately according to the actual situation to meet the needs of customers and the shopping experience.

The skills of placing goods in supermarkets include placing vegetables, fruits and bread at the entrance, brand products in the secondary channel, popular products on the right three layers, and highlight goods on the end racks.

1. Put vegetables, fruits and bread in your mouth

Brightly coloured fruits and vegetables and fragrant bread have a magical power that catches the eye. Fresh fruits, and freshly baked bread can make people keenly feel the freshness of the goods, and unconsciously think: this supermarket has updated products every day!

In addition, vegetables, fruits and bread are usually displayed on low supermarket shelves, so that customers will not be obstructed from the line of sight, and people can see the distribution of goods inside the supermarket at a glance, thereby stimulating their desire to enter the store and increasing the flow of customers in the supermarket.

2. Put the secondary channel for brand products

The supermarket sub-aisle is the channel formed between the supermarket shelves, how to attract customers to enter the sub-aisle to browse more goods? This requires the publicity and popularity of the brand's products to attract customers to walk in and browse the products on the shelves on both sides.

3. Popular products are placed on the right three layers

As a supermarket operator, you must know the "** display position" of the supermarket shelf: the general height of Asians is 160-170cm, so the customer's line of sight is mostly concentrated in the range of 100-150cm, that is, the 3rd and 4th layers of the shelf, and it is easier to give priority to customers to find popular products here.

People are always accustomed to browsing the goods on the supermarket shelves from top to bottom and from left to right, so placing high-profit popular products on the right side of a row of supermarket shelves will help promote the sales of popular goods and bring high profits to the supermarket.

4. Highlight goods are placed on the end rack

The data shows that placing attractive, high-quality and high-profit highlight products on the end shelves can increase sales by as much as 3-4 times. This is because most of the end shelves face the main passage of the supermarket, which is the only way for customers, even if people are just walking in the aisles of the supermarket, they can easily see the goods placed on the end shelves.

Studies have shown that placing 1-2 products on the end shelves attracts the most attention from customers, and the prominent and large display will automatically focus the customer's attention on these highlight products.

5. Refrigerated goods are exported

Frozen foods such as ice cream, quick-frozen food, frozen drinks, and yogurt in supermarkets should not be exposed to room temperature for a long time. By placing them near the exit of the supermarket, customers don't have to worry about them melting while shopping, helping to increase the likelihood that consumers will buy refrigerated food.

Next to the hospital, gift box food, paper products, diapers, sanitary napkins, fruits, drinks, instant noodles, other snacks, cigarettes, etc.

1.Vertical display is to display a type or brand from top to bottom, paying attention to the matching of colors and varieties.

2.Plump display, is to put more.

3.Pay attention to lighting, that is, the lights should be on.

4.Place the pile head in the middle rectangular area and place the conditional goods.

5.How much do you use for the shelves, you can buy it yourself according to the actual situation.

1. Techniques for placing goods in supermarkets.

1. Categorize and place, and put the target product on the target counter.

2. Similar good-selling products and hard-to-consume products are mixed.

3. Keep the product clean and ensure that the counter is clean and tidy.

4. Rotate the shelves, put the long time to the front, and put the new products behind the shelves.

5. The front of the product is placed forward.

6. Increase reasonable display surface and use the company's sales aids.

7. Prevent counterfeit and imitation products from being placed aside.

8. Retail management is in place.

9. Implement the best display standards.

10. Appropriate progress**.

Downstairs in the hospital, of course, you have to buy some food, pregnant women should eat more, milk powder, less (about to reach the expiration date, put in front), less daily necessities (toilet paper), diapers and the like, fruit baskets (more with apples), water to get in, less baby clothes, baby bottles, toys or something, all the things you want to sell, put it at the height of the level of sight with people, close to the expiration date, that is, it is about to expire, put it in front, put it in the back, put it in a place that is not facing the sun, and the humidity should be mastered, and the shelves should be placed as far as possible not to block the light If it's not clear at a glance, the camera should be monitored, and the appropriate amount of work should be done** The service attitude should be good Dora repeat customers can tell you That's all you can tell You Rest on your own I wish you all the best as you wish.

Generally, put a cash register at the door, put cigarettes, chewing gum and other commodities around the cash register, place the goods rack according to the place to the school, and place it according to the classification of food, wine, and daily necessities.

Orderly placement, classification placement, you can hang classification posters in a conspicuous place. In this way, when people go in to shop, they reduce the time they spend looking for goods, which is convenient and fast.

Look at whether the supermarket is open in a commercial area or a residential area. If it is a residential area, you can put cigarettes, alcohol, spices, and other things in front, followed by daily necessities.

Supermarket is a place to buy things for consumption, but also a place to go more in daily life, in the supermarket can find the things we need on the shelves, that is, with the shelves to find the goods displayed on the shelves more quickly, so, what are the shelves of these display goods? Can you buy such goods in**? Due to the large variety of commodities and the large flow of customers in modern large supermarkets, the placement of goods and the display of shelves are regular.

All merchandise supermarket merchandise is generally retail. Supermarket entrance to a relatively wide road, that is, the main road to the store, then the "active line" moving line is very particular, generally larger supermarkets are more than one meter wide, the design of the moving line is good enough will directly affect sales. The placement and classification of supermarket shelves are also very particular, especially at the corner, where a commodity cannot be placed alone, and the same commodity should be placed adjacent to the corner.

City department store goods can generally be buried according to the following aspects of classification:

1.Product types: such as food, beverages, daily necessities, cosmetics, home appliances, culture and entertainment, etc.

2.Brands: Categorize by the brand of the product, such as Coca-Cola, Nestle, Philips, Nejin Rock Supor, etc.

3.Function: Categorize products according to their function, such as laundry cleaning, oral care, health products, kitchen supplies, etc.

4.Material: Classified according to the material of Li Yuzhao's goods, such as wood products, plastic products, etc