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Convenience stores are generally small in area, so convenience stores should pay attention to the following problems when stacking heads and platforms in a row of goods: Matters that should be paid attention to in the stack display: the stack of goods should not be placed at will, and the placement of the pile head can not block the passage, such as not being placed in front of the counter or the door of the cold room, and at the same time, the pile head display should be posted with ** poster or pile head paper, each pile head must display the same kind of goods, and the goods are facing customers, and the top box of the pile head should be opened in accordance with the principle of convenient customer pick-up; The display height of the pile head should be moderate, and ensure that it is safe and tidy.
Cash registers, escalators, and stacks are generally at the entrance to the main aisle. Supermarket stacking refers to the commodity display formed by the separate display of goods in the supermarket, sometimes a brand product is displayed separately, and sometimes it is a combination of several brands. The head of the pile is generally the supplier to pay a certain fee to the supermarket to apply, for the best pile of the lot, the supplier even needs to through fierce competition, pay the most to get it.
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The pile display should refer to the relevant guidelines of the marketing department and the company, and should not be placed at will, and should not block the passage (such as not being placed in front of the counter or at the door of the cold room); The pile display should be posted with ** posters or pile head paper (unified specifications); Each pile must display the same kind of goods and face the customer with the goods; The box above the pile head should be opened in accordance with the principle of convenience for customers to pick up the goods; The display height is moderate to ensure safety and neatness; All stack displays must be placed on the backing board. **Precautions for table display: Each store should have 1-2** booths for promotion; **According to the promotion guidelines of the marketing department, the goods are displayed by category; **The products of the Taiwan need to cooperate with the promotional price tag; **The table should be placed in a conspicuous place and should not block the passage; **The selection of the table and pay attention to the neatness.
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According to the category display, the general convenience store focuses on food, there is basically no fresh food, and the proportion of non-food is small.
According to the seasonal display, in summer, alcohol, drinks can be made as a pile.
The top is light and the bottom is heavy, the whole piece, and the large bottle is placed below.
Vertical display, generally a class of goods put on a shelf, up and down corresponding. For example, Coke, the top can, the bottom bottle, and the bottom vat.
The principle of easy access, to be easy for customers to take, generally the shelves should be three or four centimeters higher than the goods.
Related displays, such as jam near bread. Instant noodles and ham. Wait a minute.
Food classification, puffing, resting, brewing, biscuits, seasonings, etc.
200 square meters are mainly food-based, and you can make a little eggs and other fresh goods.
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Generally, 24-hour convenience stores are mainly set up according to people's needs, and most of them are small snacks, which are convenient for people to eat when they are hungry at night, and they are naturally corresponding to demand.
What are the best deals for convenience store products? What is worth buying at a convenience store that is more cost-effective than a supermarket? For example, if you need a bottle of soy sauce at the time, the soy sauce in the convenience store is slightly more expensive than the soy sauce in the supermarket by five cents or one dollar, and then the convenience store is downstairs from you, and the supermarket is more than ten kilometers away from you, which is cheaper, so will you choose to go to the supermarket to buy it? >>>More